All Stories FeedRumours surround 9AM with David & Kim
There is speculation the axe has fallen on 9am with David and Kim.
The Australian reports that sources say the show has been axed despite no confirmation from Network TEN.
With just weeks to go before co-host David Reyne departs the show after four years, TEN has been facing big decisions.
A TEN spokesperson told TV Tonight, “David announced some time ago he was leaving, and we have always said that lends itself to more changes for 2010. What those changes are we have yet to decide.”
The network neglected to include the show amongst its returning titles for 2010. When pressed by TV Tonight last month, programming chief David Mott said a decision was pending on the competitive morning slot.
“It’s like having 3 casinos in 3 shopping centres all delivering the same thing. What you need is a real point of difference there,” he said. “You’ve got male / female, female, blah blah blah… all well and good. But when you’re delivering the same message in principal and the same reason why they belong then we need to create something new,” he says.
“Where we lose out in the mornings, we gain in the afternoon, and we do. Look at the numbers.
“There is a great opportunity to come up with something new and different in that timeslot and that’s what we’re about at the moment.”
Without a lead in to match Sunrise or Today, the show has struggled to compete with The Morning Show and Mornings with Kerri-Anne.
Yesterday it took just 35,000 viewers nationally against 182,000 for The Morning Show and 89,000 for Kerri-Anne.
In a recent poll by TV Tonight readers, 29% said they didn’t care one way or the other, 26% said they wanted a decent alternative and 21% wanted the show to stay with a new partner for co-host Kim Watkins.
While The Morning Show and Mornings with Kerri-Anne Kennerley both average seven advertorials a day, each worth $1 million a year in revenue, TEN has been down to just four a show.
Co-host Kim Watkins has recently been making appearances on The 7PM Project.
Source: The Australian
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what a shame. david and kim is finished. i actually enjoyed that show. when the infomercials came on, i did a bit of house work and came back when the show resumed. the hosts had a good chemistry, were funny and entertaining. The were genuine as opposed to the hosts of the new show.I tuned into the circle today. what an awful group of ingenuine shallow twits trying to outdo each other. I wont be wasting my time tuning in to this tripe. Denise Drysdale! yuck
9am is the most informative and educational morning show. Their interviews are indepth and the subjects and topics are insightful. Kim and David ask questions, of their often interesting guests, that are challenging and thought provoking. I feel that they do a wonderful job of getting the best out of their guests. They often have people on that range from the “average person to celebrity and professionals”.
They bring a an genuine humour, honesty and openness to their show, which can raise the awareness and educate their viewers. I am grateful for their sincerity in bringing issues to the public that are often trivialized by other morning show presenters. For example many different mental and physical disabilities and illness’ eg Depression, cancer. When “they” interview guests we find out who they are and how they deal with their illness’. indepth interviews of substance. Not trivia just to fill up space between the presenters fake smiles and infomercials. Like on KAK (where the presenter is so fake), is dumb as d_g sh_t and the Ch.7 fake plastic insincerity aimed at the western suburbs to gain ratings by pretending they care and are one of them. Which they obviously aren’t.
To lose 9am would be such a shame as their is no other program with their endearing qualities. Foibles and all. Real down to Earth People like you and me. Who want to save endangered species the Orangutans and their rain forests by bringing our awareness to the destruction caused by the use and farming of Palm Oil. And how it is carelessly put in to food as vegetable oil But bad for the heart. Don’t eat food like KFC if you care about the Orangutans. Rad the lables. Make informed choices.
I only watch the David and Kim show. They actually listen to the people they interview without cutting them off in mid sentence, unlike channel 7’s morning show who’s seems only interested in their own comments. Why bother doing
interviews. Also I feel David and Kim have a nice lay back approach and very
interesting quests. So sorry to see it go.
I really really hope that 9am continues. I love it and would be incredibly sad to see it go
They could just use Kim for newsreading duties as this is what she did on Nine. With those terrible ratings 9AM will surely be axed which is a shame because of all the shows in its timeslot it’s definitely the most informative with more interviews and intersting topics being discussed.
judging by oztam there are more comments here than actual viewers.
morning shows are over the top they are over aired, if they had a lifestlye show like the 10am project, they’d probably get more viewers. I am sick of watching paid advertising on these morning shows, it sickens me the lies the networks let these advertisers get away with.
Welcome to the “Middle of the Road”.
These two hacks have been given every chance under the sun, they have no spark, no chemistry, no genuine talent and no reason to front a TV screen. They are bland, the program is a monumental step backwards since Bert left the “GMA” project. A show that can make KAK look entertaining and modern is screaming to be put down!
Kochie irks people but he at least resonates, you either like him or you don’t. These two could disappear tomorrow and no one would even bat an eye lid. This show fell out of 1985 and no one bothered to wake up Watkins and Reyne and let them now we’ve hit the 21st Century.
I would love to meet a real life human being that finds these two enjoyable or interesting. Don’t get me wrong, Sunrise irritates people, Kochie and Mel rub people the wrong way… but again, at least they rub… these two look genuinely uncomfortable and bored.
Yuck. Watkins is a waste, from her forced presenting on Beyond Tomorrow to this, she’s well and truly run her course in this industry. As for Reyne, he expired many moons ago, both need to be taken out back and put to rest.
Utterly awkward and bland television.
It is not so much the hosts or the lead in programmes that remain the problem for Morning Shows.
The Thing is Night Job Workers,The Retired and Housewives aside who is ever home to watch them.Most of us between the ages of 13 and 70 are actually at school or work
@craig. idol should be axed because it is dead. why doesnt 10 axe it already.. if they are going to axe 1 show that is struggling. why dont they axe the show’s that are needed too be axed. like 7pm project and idol.
Home and Away the Early Years at 9.30am on 7TWO gets around 18 – 20,000. When you have a show on a digital channel doing over half of one on a main channel then you really got to start thinking that the audience must be screaming for alternatives – and that is exactly what Ten should do. Break away from having a morning show and put on alternative programming. They have plenty of sitcoms they could air then. Even Neighbours the early years (I know, not original) would attract more viewers.
Bring back Good Morning Australia, but it’s pretty much the same format as the other morning shows.
I know that advertorials make Channel Ten (and the other stations) lots of money, but i would get rid of them for 2010 for the new ‘9am’ show (or for what-ever it’s replacing it). Now that will be different
@ john…. I don’t think you’ve watched the show before have you. David is hardly what I would consider left-wing.
and @ damo sorry… so TEN should axe idol and keep the show that rates 35k. hmmmm, I’m glad you’re not a programmer, or maybe you are at Ch9!
@john
OMFG you are so right. The thing I like about The View is they all actually have an opinion and voice it. I love Elisabeth BTW.
The problem with Australian media is they are too scared to voice an opinion that is not left wing.
They should develop a chat show that deal with the issues of the day, similar to The View and have people with opinions and No Infommercials!
On second thoughts, maybe not, they stuffed that up too, The Catch-Up anyone??? (Shudders)
No offence to David and Kym but the show had to go.
Axe the show, keep the talent – Kim deserves a good role somewhere or other…
Good riddance. It’s cringe-worthy.
Get rid of both of them Ten, and launch a new morning show based on “Live w/ Regis & Kelly” in the US.
Two comedians (or very funny people at the least) and a live studio audience.
Fun and entertainment with celeb interviews and makeovers and the like, rather than interviews with the President of the Skin Cancer Organisation and unknown authors.
Why are people pushing for kim to stay? She lacks talent. She doesn’t know how to interview ppl. She can’t stop talking about her kids. She thinks she is the only woman in history to have had a kid. No please dump her 10 dump her along with david. he is a flop. You need to mix it up a bit. Don’t have two puppets for whatever the left winged agenda wants to push on us. Have a left winger and a right winger. I would love to see someone on tv who actually questions some of the Left winged agenda pushers instead of two idiots sitting there nodding in agrement no matter what their guest is saying
Ten could do a short half hour news and sport, then a 11pm project wrap up with Kim and Kitty. Sounds good to me
About Time Ten Ditched that Dr Phil for a home grown chat show to follow Ten News and what better than the idea of Lunch with Kim between the hours of Midday and 1pm.
In Tens Favour are things like Totally Wild and Childrens Television between 7 and 9am on weekdays something totally foreign to the people who watch Sunrise and Today.
@Michael – Good idea, Kim could host the 11PM Project with Kitty Flanagan. It’d be a unique giggle-fest, like a late night radio show, but on TV.
Axe it. Not enough people are watching it, ;plus I’d love to see ‘ryan’ give ten a spray for cancelling a low-rating morning show which airs when he really should be in school.
this show is still on?? lol
Give Kim her own show, the 11pm project, much like Clive Robbinson whatever his name was on ch 7
what an unfortunate day for these rumours to come out. with yesterdays ratings thrown around everywhere being some of the worst ever.
they axe a good show like this. but they think idol is a winner even though everyone with some common sense knows it’s dead. they fair dinkum have too get things straightened at 10. this show is better than what the supper flogs and the aging wonder put up every day
i just had a look at recent 9am’s and they have had 7 infomercials on everyday except 1
This would’ve already got axed, if it wasn’t for the moronic advertorial crap it always has, that Ten earn money from. I’d suggest keeping it on, with Kim as host and getting rid of all the advertorial crap (if it’d mean cutting it down to 90 minutes, so be it). In the times Steve Quartermain has occasionally co-hosted with Kim, he’s always been good, if he’s at all interested.
thats what i like about 9am! not having a million bloody infomercials, the same product day after day is so annoying, and the reason i rekon ten dont have as many is because they discuss their segments in alot more detail which takes longer which i love aswell, plus kim is hot as and so talented
they better not fkn axe this show of i will be major pi**ed of at ten!!!
I hate to say this, but the only decent alternative may be a revivial of what Ten did best in the 80’s, quality local (by local I mean city-based) morning programs.
That is the point of difference, provide live and local content, and people will watch.
Agreed, Kim for 7pm.
It’s a shame if it gets the axe because despite not many people watching it’s actually a good show, I used to watch bit and pieces back when it started in 2006 but when The Morning Show started in 2007 whenever I am home I watch that not 9am. Here’s an idea Ten a chat show called how Lunch With Kim airing midday to 1pm following Ten News. This would give the show a good lead in, and a good alternative to Seven’s Movies, Ellen on Nine and News on ABC.
i would safely say that it has been axed
I like my entertainment to not be blatantly peddling crap of questionable veracity, so I rarely tune in to those morning shows, despite the cheerful jovial banter.
35,000 wouldn’t be a very accurate estimate considering than each oztam subscriber represents 4000 people, meaning that out of all the oztam subscribers in australia only 9 were watching David & kim.
Kim for 7pm.