MasterChef cooks the ratings

By David Knox on April 25, 2010 / Filed Under News 35

In Week 17 MasterChef Australia pulled Channel TEN back into the ratings race.

The return of TEN’s cooking show was #1 for four of its five nights hitting a high of nearly 1.7m viewers and destroying the competition in the 7:30 timeslot. If this keeps up for three months, or goes higher, it will be an unprecedented game-changer to the ratings game.

MasterChef hit the Seven Network especially hard, and has already notched up one casualty in the form of The Bounce. Seven’s weeknight factuals are also vulnerable to TEN’s reality. That just allowed Nine to keep a grip on the week.

The Nine Network won with 27.8% to Seven’s 27.1% and TEN’s 24.7%. The ABC had 15.5% and SBS 4.9%.

In multichannels GO! was 3.3%, 7TWO 2.9%, ABC2 1.3%, ONE 1.3%, SBS TWO 0.5% and ABC3 0.4%.

Nine was first in 18-49 and 25-54 demos but TEN revived its 16-39 demo.

Nine won Sunday, Monday and Thursday, with Seven taking Tuesday, Wednesday, Friday and Saturday. Nine took the week in Sydney, Melbourne and Brisbane. Seven won Adelaide and Perth.

The ABC beat TEN on Saturday while TEN beat Seven on two nights and Nine on one. Week 17 was TEN’s strongest week this year.

#1 show of the week was Underbelly with 1.91m viewers.

Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Underbelly: The Golden Mile Nine 1,918,000 659,000 566,000 293,000 198,000 202,000
2 Masterchef Australia – Launch Ten 1,695,000 490,000 545,000 255,000 191,000 214,000
3 Masterchef Australia – Top 50 Wed Ten 1,611,000 499,000 491,000 268,000 165,000 188,000
4 Seven News – Sun Seven 1,591,000 357,000 504,000 369,000 141,000 220,000
5 Masterchef Australia – Top 50 Thurs Ten 1,580,000 431,000 520,000 255,000 174,000 200,000
6 The Biggest Loser (Aus) – The Winner Announced Ten 1,577,000 445,000 507,000 287,000 143,000 195,000
7 Masterchef Australia – Top 50 Tues Ten 1,536,000 436,000 481,000 257,000 177,000 186,000
8 The Pacific Seven 1,476,000 374,000 503,000 258,000 165,000 176,000
9 Australia’s Got Talent Seven 1,452,000 409,000 400,000 275,000 161,000 207,000
10 Seven News Seven 1,411,000 350,000 404,000 284,000 163,000 211,000
11 Seven News – Sat Seven 1,383,000 298,000 454,000 286,000 145,000 199,000
12 Two And A Half Men Nine 1,382,000 362,000 450,000 308,000 102,000 160,000
13 The Biggest Loser (Aus) – Finale Night Ten 1,380,000 373,000 445,000 268,000 121,000 173,000
14 NCIS Ten 1,379,000 363,000 398,000 244,000 167,000 208,000
15 Nine News Sunday Nine 1,373,000 458,000 380,000 258,000 137,000 139,000
16 60 Minutes Nine 1,346,000 444,000 378,000 262,000 118,000 145,000
17 Today Tonight Seven 1,341,000 324,000 384,000 281,000 163,000 190,000
18 Nine News Nine 1,278,000 362,000 395,000 265,000 123,000 132,000
19 The Force – Behind The Line Seven 1,245,000 329,000 378,000 207,000 147,000 184,000
20 Talkin’ ‘Bout Your Generation Ten 1,236,000 334,000 400,000 243,000 130,000 129,000
21 Border Security – Australia’s Front Line (R) Seven 1,221,000 316,000 392,000 203,000 141,000 169,000
22 A Current Affair Nine 1,204,000 340,000 384,000 245,000 99,000 136,000
23 Hey Hey It’s Saturday Nine 1,197,000 317,000 496,000 177,000 98,000 108,000
24 Top Gear Nine 1,173,000 295,000 363,000 275,000 102,000 138,000
25 The Big Bang Theory Nine 1,165,000 268,000 383,000 266,000 105,000 142,000
26 Bones Seven 1,153,000 304,000 333,000 217,000 158,000 141,000
27 Sunday Night Seven 1,151,000 277,000 358,000 240,000 138,000 138,000
28 The Biggest Loser (Aus) – The Final Weigh-In Ten 1,108,000 281,000 346,000 242,000 104,000 135,000
29 Masterchef Australia – Top 50 Fri Ten 1,093,000 281,000 380,000 157,000 125,000 150,000
30 Better Homes And Gardens Seven 1,089,000 268,000 369,000 176,000 108,000 167,000
31 So You Think You Can Dance Australia – Finale Night Ten 1,072,000 367,000 280,000 202,000 96,000 127,000
32 ABC News ABC1 1,066,000 302,000 344,000 162,000 115,000 143,000
33 Carl Williams – The Baby Faced Killer Nine 1,063,000 248,000 429,000 172,000 100,000 115,000
34 So You Think You Can Dance Australia – The Winner Announced Ten 1,044,000 361,000 285,000 190,000 88,000 120,000
35 Domestic Blitz Nine 1,034,000 333,000 290,000 204,000 107,000 99,000
36 Doctor Who ABC1 1,033,000 367,000 243,000 197,000 108,000 117,000
37 Two And A Half Men -Rpt Nine 1,033,000 285,000 339,000 206,000 78,000 124,000
38 Nine News Saturday Nine 1,032,000 257,000 353,000 190,000 133,000 98,000
39 Sea Patrol Nine 1,031,000 311,000 292,000 198,000 103,000 128,000
40 Home And Away Seven 1,019,000 281,000 300,000 184,000 121,000 132,000
41 Dog Squad Seven 1,019,000 249,000 307,000 203,000 117,000 143,000
42 ABC News-Sa ABC1 1,017,000 290,000 328,000 177,000 93,000 129,000
43 Getaway Nine 991,000 284,000 295,000 185,000 101,000 126,000
44 Crash Investigation Unit Seven 979,000 256,000 293,000 189,000 106,000 135,000
45 Spicks And Specks ABC1 967,000 300,000 247,000 174,000 131,000 115,000
46 ABC News-Su ABC1 966,000 262,000 299,000 181,000 106,000 118,000
47 Australian Story ABC1 964,000 292,000 297,000 189,000 69,000 118,000
48 Law And Order: Svu Ten 943,000 265,000 280,000 162,000 134,000 102,000
49 Grey’s Anatomy Seven 938,000 304,000 235,000 183,000 108,000 108,000
50 Doc Martin Rpt ABC1 933,000 256,000 275,000 192,000 102,000 109,000
51 Australia’s Funniest Home Videos Nine 914,000 217,000 288,000 207,000 103,000 99,000
52 The Footy Show Nine 914,000 230,000 335,000 152,000 81,000 115,000
53 Castle Seven 907,000 265,000 253,000 147,000 126,000 116,000
54 Criminal Minds (R) Seven 879,000 229,000 286,000 159,000 106,000 99,000
55 Survivor: Heroes Vs Villains Nine 878,000 230,000 301,000 163,000 86,000 98,000
56 Ten News At Five Ten 866,000 217,000 272,000 162,000 85,000 130,000
57 The Zoo Seven 861,000 212,000 284,000 173,000 95,000 97,000
58 Good News Week Ten 855,000 226,000 280,000 140,000 123,000 86,000
59 Desperate Housewives Seven 847,000 217,000 253,000 194,000 92,000 92,000
60 The 7pm Project Ten 843,000 210,000 249,000 193,000 91,000 100,000
61 Brothers & Sisters Seven 818,000 235,000 270,000 136,000 87,000 89,000
62 Kokoda ABC1 792,000 290,000 209,000 148,000 57,000 88,000
63 Bill ABC1 783,000 241,000 215,000 110,000 95,000 122,000
64 NCIS: Los Angeles Ten 771,000 186,000 252,000 126,000 95,000 112,000
65 Find My Family Seven 762,000 201,000 238,000 166,000 79,000 77,000
66 CSI: Miami Nine 757,000 179,000 260,000 115,000 87,000 117,000
67 Seven’s Footy Show Seven 749,000 303,000 153,000 158,000 62,000 73,000
68 The Big Bang Theory -Ep 1 Nine 746,000 200,000 262,000 129,000 79,000 75,000
69 Blue Murder ABC1 744,000 214,000 211,000 113,000 88,000 119,000
70 M-The Game Plan Seven 728,000 199,000 249,000 151,000 37,000 93,000
71 Gardening Australia ABC1 707,000 190,000 231,000 131,000 62,000 95,000
72 7.30 Report ABC1 694,000 217,000 183,000 136,000 73,000 84,000
73 Ncis Fri Rpt Ten 685,000 172,000 193,000 107,000 97,000 116,000
74 Nine’s Live Friday Night Football Nine 680,000 397,000 *** 283,000 *** ***
75 Ten News At Five Sat Ten 670,000 192,000 127,000 149,000 79,000 122,000
76 The Big Bang Theory -Ep 2 Nine 668,000 162,000 232,000 129,000 81,000 65,000
77 ABC News Up-Date ABC1 650,000 187,000 210,000 88,000 68,000 96,000
78 Four Corners ABC1 637,000 201,000 162,000 132,000 55,000 87,000
79 Britain From Above ABC1 632,000 181,000 197,000 103,000 63,000 89,000
80 Collectors ABC1 627,000 158,000 201,000 102,000 76,000 90,000
81 Hot Seat Nine 623,000 171,000 180,000 144,000 68,000 61,000
82 Foreign Correspondent ABC1 616,000 187,000 186,000 115,000 55,000 73,000
83 Cougar Town Seven 613,000 198,000 138,000 143,000 67,000 66,000
84 Neighbours Ten 612,000 175,000 180,000 112,000 66,000 78,000
85 How I Met Your Mother Seven 609,000 190,000 164,000 106,000 70,000 79,000
86 Seven’s AFL: Rnd 5: Western Bulldogs Vs Adelaide Seven 608,000 14,000 315,000 10,000 172,000 97,000
87 Private Practice Seven 602,000 191,000 163,000 102,000 86,000 59,000
88 Deal Or No Deal Seven 590,000 144,000 178,000 106,000 75,000 89,000
89 The New Inventors ABC1 590,000 184,000 140,000 116,000 75,000 74,000
90 The Simpsons Ten 589,000 173,000 187,000 83,000 68,000 79,000
91 Medium Ten 586,000 158,000 182,000 98,000 83,000 64,000
92 Catalyst ABC1 574,000 192,000 153,000 107,000 47,000 75,000
93 V Nine 568,000 192,000 170,000 77,000 77,000 52,000
94 Media Watch ABC1 564,000 175,000 147,000 124,000 59,000 60,000
95 50 First Dates -Rpt Nine 561,000 173,000 189,000 102,000 46,000 50,000
96 Waking The Dead ABC1 556,000 140,000 180,000 79,000 74,000 83,000
97 ABC News Up-Date ABC1 554,000 175,000 148,000 71,000 74,000 87,000
98 Lowdown ABC1 539,000 136,000 156,000 128,000 53,000 65,000
99 Stateline ABC1 538,000 150,000 150,000 95,000 65,000 79,000
100 Saturday Night AFL Ten 538,000 *** 252,000 81,000 127,000 77,000

Pay TV
1 Live: AFL Melbourne V Brisbane Lions Fox Sports 1 165,000
2 Live: AFL Sydney V West Coast Fox Sports 1 158,000
3 Live: NRL Broncos V Sharks Fox Sports 2 153,000
4 Live: NRL Panthers V Wests Tigers Fox Sports 2 141,000
5 Live: NRL Storm V Sea Eagles Fox Sports 2 121,000
6 Live: NRL Sharks V Knights Fox Sports 2 118,000
7 Live: AFL St Kilda V Fremantle Fox Sports 1 104,000
8 Live: NRL Warriors V Panthers Fox Sports 2 100,000
9 Live: Rugby Union: S14 Reds V Stormers Fox Sports 3 88,000
10 Live: Football: Epl Man Utd V Tottenham Fox Sports 3 86,000
11 Live: AFL: On The Couch Fox Sports 1 85,000
12 Live: NRL Post Game Show Fox Sports 2 74,000
13 Live: AFL Richmond V Melbourne Fox Sports 1 68,000
14 Live: Rugby Union: S14 W’tahs V Brum Fox Sports 3 65,000
15 Live: NRL Saturday Pre Game Show Fox Sports 2 55,000
16 Live: Rugby Union: S14 Force V Crusaders Fox Sports 3 54,000
17 Football: Fifa Futbol Mundial Fox Sports 1 50,000
18 Doctor Who UKTV 46,000
19 Relocation: Phil Down Under Lifestyle Channel 46,000
20 Live: NRL On Fox Fox Sports 2 45,000
21 Selling Houses Australia Lifestyle Channel 43,000
22 The Sex Chamber Crime & Investigation 42,000
23 Live: AFL Pre Game Show Fox Sports 1 42,000
24 New Tricks UKTV 41,000
25 Live: AFL Teams Fox Sports 1 41,000
26 High School Musical 3: Senior Year Disney Channel 38,000
27 Bridezillas Arena 37,000
28 Midsomer Murders UKTV 37,000
29 AFL: Open Mike Fox Sports 1 36,000
30 Live: Rugby Union: S14 Chiefs V Cheetahs Fox Sports 3 36,000
31 Legend Of The Seeker Fox8 36,000
32 Stargate: Universe Sci Fi 35,000
33 Live: Football: Epl Wigan V Arsenal Fox Sports 3 35,000
34 Baby’s Day Out Cartoon Network 34,000
35 AFL: Before The Bounce Fox Sports 1 34,000
36 AFL: Before The Bounce Fox Sports 2 32,000
37 Secret Life Of The American Teenager Fox8 31,000
38 The Simpsons Fox8 31,000
39 Live: Football: Epl Tottenham V Chelsea Fox Sports 2 31,000
40 The Ultimate School Musical Fox8 30,000
41 Blackadder Comedy Channel 30,000
42 Mickey’s Adventures In Wonderland Playhouse Disney 28,000
43 Live: Football: Epl West Ham V Wigan Fox Sports 3 28,000
44 As The Bell Rings Disney Channel 28,000
45 Space Jam Fmc – Family Movie Channel 28,000
46 Family Guy Fox8 28,000
47 NCIS TV1 28,000
48 Toy Story Playhouse Disney 27,000
49 Doctor Who Confidential UKTV 27,000
50 The Longest Day Fox Classics 26,000
51 AFL Teams Fox Sports 2 26,000
52 Law & Order: Svu TV1 26,000
53 Live: NRL Sunday Pre Game Show Fox Sports 2 26,000
54 Football: Epl Highlights Fox Sports 1 26,000
55 Grand Designs Revisited Lifestyle Channel 26,000
56 Hogan’s Heroes TV1 26,000
57 Mengele’s Twin Mystery National Geographic 25,000
58 I’m In The Band Disney Channel 25,000
59 The Blues Brothers TV1 25,000
60 Futurama Fox8 25,000
61 The Poisoners 1 Crime & Investigation 25,000
62 American Dad Fox8 24,000
63 Grand Designs Lifestyle Channel 24,000
64 Live: NRL Super Saturday Preview Fox Sports 2 24,000
65 Dora’s Fairytale Adventure Nick Jr 24,000
66 NRL Tactics Fox Sports 1 24,000
67 Live: NRL Monday Post Game Show Fox Sports 2 24,000
68 Silent Witness UKTV 24,000
69 Are You Being Served? Comedy Channel 23,000
70 AFL Port Adelaide V St Kilda Fox Sports 1 23,000
71 Live: Rugby Union: S14 H’landers V Hurr Fox Sports 3 23,000
72 Make It Or Break It Fox8 23,000
73 Mickey Mousekersize Playhouse Disney 23,000
74 Extraordinary Breastfeeding Lifestyle You 22,000
75 Indiana Jones And The Temple Of Doom Starpics 1 22,000
76 Can You Teach My Alligators Manners? Playhouse Disney 22,000
77 Taggart 13th Street 22,000
78 Jonas Disney Channel 22,000
79 Live: NRL Monday Pre Game Show Fox Sports 2 22,000
80 Stitch! Disney Channel 22,000
81 St Trinian’s Showtime Comedy 22,000
82 Jag TV1 22,000
83 American Ninja Showtime Action 22,000
84 American Idol Performance Show Fox8 22,000
85 Lady Hamilton Fox Classics 22,000
86 Bride Wars Showtime 21,000
87 Law & Order: Criminal Intent TV1 21,000
88 Hell’s Kitchen Usa Lifestyle Channel 21,000
89 Windtalkers Movie Extra 21,000
90 Journey To The Center Of The Earth Starpics 1 21,000
91 Football: Premier League World Fox Sports 1 21,000
92 Rpa – Where Are They Now? Bio. 21,000
93 American Idol Results Show Fox8 21,000
94 Live: NRL Salary Cap Special Fox Sports News 21,000
95 Eggheads UKTV 21,000
96 Paul Blart: Mall Cop Showtime 20,000
97 Close To Home 13th Street 20,000
98 Dogma Starpics 1 20,000
99 Year Of The Dragon Fox Classics 20,000
100 The Little Girl Who Lives Down The Lane Movie Greats 20,000

Week 17

This post updates.

35 Comments »

  1. Paull April 27, 2010 at 10:19 am -

    I don’t see why people have a problem with the combined results. It’s far easier to group together each network’s two channels and show one result. Besides, all the info for finding out how the main channels went is provided- simply subtract the d2nd digital channel’s result from the network total.

  2. Neil April 27, 2010 at 9:29 am -

    David, first time poster but long time reader. Great blog.

    When you say “Nine was first in 18-49 and 25-54 demos” is that Nine/GO or just Nine by itself?

    Also when you mention Nine and Seven winning certain nights of the week is that referencing the Network or the individual channel?

  3. Janey April 27, 2010 at 6:55 am -

    @Butters
    Industry standard is to report both separated and combined figures for digital, main channels and then network. Oztam, Seven, Nine, Ten, Media Week and even TVTonight (in the daily reports) give both figures, so I was just wondering why the weekly report here doesn’t include the main channel figures, but does give the digital and network. Seems inconsistent to not include them, but that’s just my opinion.

  4. David Knox April 26, 2010 at 3:14 pm -

    Actually they don’t. But just so we’re clear, Network = all channels.

  5. Russell April 26, 2010 at 2:02 pm -

    “Nine/Go! won with 27.8%” is exactly the same as saying Nine Network etc”

    If that were clear everybody would not be asking the same question every week!

  6. David S. April 26, 2010 at 7:35 am -

    A few years ago Australia was mad for home renovation programs, particularly competitive renovations. Now it’s cooking shows out the kazoo and MasterChef is king of the hill. We seem to like our entertainment competitive, but very pedestrian.

  7. Mac April 26, 2010 at 3:35 am -

    Considering the abundance of 9 shows on Go! / Seven titles on SevenTwo etc I think it makes perfect sense to combine the figures.

  8. David Knox April 26, 2010 at 1:45 am -

    “Nine/Go! won with 27.8%” is exactly the same as saying Nine Network etc.

  9. Russell April 26, 2010 at 1:39 am -

    I too find it confusing (and odd) that the shares reported here are the networks combined shares rather than individual networks shares.

    I think each network should be broken out individually. Combining Nine and Go! together is making less and less sense every day as digital ratings grow.

    To at least address what a lot of people seem to be pointing out here (confusion) could you not at least point out that the shares include multi-channels. IE:

    “Nine/Go! won with 27.8% to Seven/7TWO’s 27.1% and TEN/One’s 24.7%. The ABC1/ABC2/ABC3 had 15.5% and SBS One/Two 4.9%”

    Tiny change would make a world of difference.

  10. Paull April 26, 2010 at 12:39 am -

    The problem ten has is they rely on high ratings from one or two shows- sure it works in the short term but it’s not sustainable in the long term. Ten will feel the need to add bigger and better challenges and eventually they’ll get to a point where they’ve exhausted all avenues for making mc better

  11. Britney Spears fan April 25, 2010 at 10:08 pm -

    wow we having a bit of a fight here are we david ha well it makes your bolg even more better tv news and daily dose of fights ha dont know why u bother with people lik that

  12. newtaste April 25, 2010 at 8:51 pm -

    Watched MasterChef for the first time ever on Friday night, and i was underwhelmed. I would starve if I ate those small servings they prepare. The preparation of the dishes wasn’t properly explained and I found the whole show rather humourless and dull.

    Much prefer Ready Steady and Huey. Huey is never dull, and his meal sizes are always huge!

  13. Rob April 25, 2010 at 5:52 pm -

    Some more love in the room please people

  14. Mac April 25, 2010 at 5:21 pm -

    I love the Masterclass. My partner and I find it most interesting and makes MC truly stand out from other ‘reality’ competitions.

  15. michael April 25, 2010 at 5:11 pm -

    love yovr work David look forward to your blog every morning

  16. Jimmy April 25, 2010 at 5:08 pm -

    lol looks like masterclass is about as popular in masterchef as it was in biggest loser…

  17. Butters April 25, 2010 at 4:19 pm -

    Janey, maybe you *should* start your own blog full of 18-49 lists, separate channel ratings and all the praise of Channel Ten that you’d like. It’s bad enough that you run MediaSpy through the Ten Spin-Wssh each day, but worse that you’re here criticising David for choosing to *gasp* report the figures in the industry standard format.

    David, I for one look forward to your Sunday wrap-up. It’s the one place that you can get a clear, un-biased view of the week that was. Ignore the rampant network fans, because your work is very much appreciated.

  18. Craig April 25, 2010 at 2:59 pm -

    Great week for TEN, and looking at the final numbers it won’t take much for TEN to win the week. That said I think MC will drop sightly next week, but still be the top show for TEN and taking out at least a few nights along the way.

  19. ryan April 25, 2010 at 2:35 pm -

    @rhys: Totally agree about the masterclass, i remember last season when people realised u learn how to cook more on fridays than any other day the ratings went up. Its such a great ep seeing the hosts cook food to perfection

  20. Rhys April 25, 2010 at 2:13 pm -

    MasterChef is close to bullet proof at this stage. I’m wondering if their regular Friday night Master Class shows will prove a chink in the armour. I noticed Friday rated lowest by a considerable margin, and I have to admit the Master Class is the one MC show each week I don’t mind missing.

  21. David Knox April 25, 2010 at 2:06 pm -

    Yes I would combine the figures for ABC4 with ABC Network figures as I already do for ABC3. That’s the industry standard as we all realise and hence the use of the word Network in the story.

    As I said those digital channels are then broken out as a result of requests….that’s the history to how we got to this point (and for the record TEN sends me nothing on Sundays). I wouldn’t even contemplate a list of Top 10 18-49s until I got the same for all demos. After that I would need to look at the form in which it is delivered. Frankly I could spend all morning trying to assemble numerous data from various sources and never get anything else done, so there are no plans here to list Top 10 18-49s.

  22. Janey April 25, 2010 at 1:46 pm -

    I have asked before, and wasn’t answered then either. Still don’t know why you only post the combined network shares in your weekly reports and list digital channels separately only. You say you post industry standard, but seeing as Oztam release separated figures…wouldn’t that be the industry standard? Pretty sure Seven release separated figures as well, and it is only Nine that combine the figures. What will happen when ABC have a fourth channel and Ten have a third? Will you still be combining all the channels into one network figure?
    I was just asking…but if you’d rather snap back at me instead of answering the question, that is your choice.
    Also, I remember you asking for the top shows in 18-49 and you would post them each day…do you receive them?

  23. David Knox April 25, 2010 at 1:38 pm -

    Call me crazy Janey but I’ve yet to see you say something critical of TEN? All through this blog you have been quick to trumpet / clarify TEN results. Viewers have network faves, that’s fine, so given this you’ll forgive me if I took this as a barb when I actually wrote it positively. I’ve used the same formula / data all year and only now you’re asking, when TEN has a better week?

    I repeat, TEN had its best week all year.

  24. Scott April 25, 2010 at 1:35 pm -

    Only four scripted dramas or comediies in the top twenty this week, down from six last week.

    Is scripted television dead?

  25. Janey April 25, 2010 at 1:23 pm -

    David, I did not mention Ten at all in my post…so don’t know why you would feel the need to defend your positive story about Ten. Of course I, and everyone else who reads your blog, appreciate your hard work every day (including Sunday) but after seeing the percentages for the main channels for the week in demos 6pm-10.30pm, I was curious as to what figures you were quoting. No barb intended at all.
    I also thought it was a fair question as to why you only advise the network combined figures and then the digitals separately, without the main channels as a separate percentage…seeing as they are the most important figure IMO. Oztam has separated the figures since January this year, and you mostly do it in the daily reports, so why not the weekly ones? Once again…just asking…no offence intended at all.
    Answering your question, I have no interest in starting a blog.

  26. David Knox April 25, 2010 at 1:12 pm -

    Janey I thought I gave TEN a pretty good rap. It even got the story lead over Nine who actually won the week. Barbs like this one make me wonder why I bother working on Sundays.

    Demos are network as per the previous sentence. 6 – midnight as per industry standard. Multichannels had been added in after people had requested I break them out. Have you thought about starting your own blog yet?

  27. Johnson April 25, 2010 at 1:05 pm -

    Seven would have won the week if not for its capitulation on Thursday and average performance on Friday (the lacklustre AFL game between the Bulldogs and the Crows did not help).

  28. Bass April 25, 2010 at 12:51 pm -

    Masterchef is the gift that keeps on giving for 10, unbelievable figures for launch week, haven’t seen anything like it, perhaps ever???

    I predict the finale will do even better than last year and hit 4 mill or more.

    7pm Project will start winning its slot in the next month or so.

  29. koverstreet April 25, 2010 at 12:43 pm -

    MC may have had an impact on 7 but it also took many viewers from Underbelly,TG,Sea Patrol and Hey Hey. I would say with 9s younger demos it took a much bigger hit yet still won the week.

  30. Janey April 25, 2010 at 12:37 pm -

    Main channel shares for the week are:
    ABC1 – 13.8%
    Seven – 24.2%
    Nine – 24.5%
    Ten – 23.4%
    SBS – 4.5%

  31. Janey April 25, 2010 at 12:35 pm -

    David, when you say that Nine were first in 18-49 and 25-54, are you talking about the combined Nine/Go! figures from 6pm-midnight? Or just Channel 9? Or are the figures from 6pm-10.30pm? Some clarification would be appreciated.
    And why don’t you give the main channel figures separately for the week? You show the digital channels separately, but not the main channels, which I would think are more important.

  32. den April 25, 2010 at 12:12 pm -

    Channel Ten basically only has Masterchef, AFL and TAYG that perform quite well.
    I think if SYTYCD is renewed for another season, it should go back to Sundays/Mondays since Wed/Thurs definitely wasn’t working. Maybe put TAYG back on Tuesdays.
    Not sure how Junior MC will fare considering Celeb MC didn’t do that well in the ratings. The Commonwealth Games would probably get decent enough ratings for Ten not to slump back to a distant third.

  33. Ellie April 25, 2010 at 11:55 am -

    Obviously with the success of MC at 7.30… Loser really was a loser….

  34. Brett April 25, 2010 at 11:42 am -

    Well looking at those figures, i think its safe to say that having the 7pm project at 7pm and Masterchef at 7.30pm has not hurt Masterchefs ratings.

  35. gerry April 25, 2010 at 11:41 am -

    Even with the huge MasterChef Ten only manage to come third. Just shows how weak the rest of their programming is. But there’s no doubt they are finally back in the ratings battle. This year is is looking like it’s going to be an interesting one.

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