Mid year ratings: Seven v Nine
At the mid-year mark, Seven and Nine were falling over themselves to claim they are winning the year.
- Published by David Knox
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At the mid-year mark, Seven and Nine were falling over themselves to claim they are winning the year.
Nine sent out a release it was forced to re-issue after its data was a week out. It was busy claiming all sorts of victories.
Corrected: Seven’s figures included two weeks for Easter.
On that basis it claimed a network share of 28.2% over Nine”s 28.1% and TEN’s 21.6%.
It also didn’t issue any demographic results.
Nine’s data rightly excluded Easter.
It showed that on network results (all channels) Nine and Seven were both on 28.2%, TEN 21.6%, ABC 16.3% and SBS 5.6%. Nine is winning all three key demos 16-39, 18-49 and 25.54.
But Nine drilled down further to claim it’s sitting on 28.24% over Seven’s 28.22%. That was enough to declare a mid year win.
However, Nine’s data also included the Winter Olympics (as did Seven) which are traditionally removed from the results.
Seven should have a stronger second half of the year now that Packed to the Rafters has returned and Underbelly has ended. Seven’s drama pulled in 1.92m viewers -effectively doubling Nine’s season premiere for Rescue Special Ops.
TEN didn’t send any mid-year results.
Update: Seven advises its Primetime figures were 6pm-midnight. However it still includes Easter. TEN tells TV Tonight it will issue mid year report when we actually reach the half way point of the TV year which is the end of next week.
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- Tagged with Olympics, Packed to the Rafters, Rescue Special Ops, Underbelly
9 Responses
Haha – does the picture of Bisping-Henderson suggest that Seven is going to knock Nine out in the second half of the year before delivering a cheap shot when they are down?
So 7 & 9 jumped the gun on this one.
Not that it matters with Underbelly ended and shows like Hey Hey, Top Gear and Special Ops not working for Nine I think Seven will have the advantage in the 2nd half of the year with the Rafters leading the way.
Gavin: you’re right….rather silly mix-up on my part. I have corrected.
Good, these attitudes should be taught in schools – Everyone wins!
Very close but I reckon Nine won the first half of the year.
Nine look like being in a whole world of pain without Underbelly! I hope they have a range of drama in development for Sunday and Monday nights, because RSO and SP soapy style of drama is not strong enough. They also need to attempt comedy and variety – it’s obvious there is appetite out there for a Hey Hey style show – but it really needs to be fresh and new. Good on David Mott for having a vision and building his team of content suppliers and then really backing them.
both a lot of spin, but the one thing i can see is that it is close. i notice 9 released it’s half way release in the middle of the calendar year as opposed to the usual middle of the ratings year and7’s just seemed to be a responseto that. do they think 7 can overtake them in the next 2 weeks and just wanted to release this statement while they could?
This is very confusing. Par 3 says “Seven’s figures were skewed…” which then leads into Par 4 saying “it claimed a share of 28.2 over Seven’s 28.1”. I think one of those Seven’s should say Nine, but I can’t work out which!
7&9 are like kids in the play ground, just childish.
Really Nine won by 0.02%, must be time to celebrate! Mean while they are screwing their digital viewers with crap movies and old re-runs replacing ‘new’ shows.
Thank god you’re her to clear up the figures David.