Prime has confirmed it will broadcast 7mate from September 25.
As some readers have noted, it will be known as ‘7mate on Prime’ (denying us all a much more amusing pun).
Prime will become the first commercial television network to deliver three free digital channels to regional viewers.
Freeview CEO Robin Parkes said: “Freeview is delighted that Prime will broadcast 7mate when it launches next month so that regional viewers will be able to enjoy the latest new digital TV channel to Australian screens.
“With something to suit the tastes of every viewer, Freeview offers Australians a huge variety of quality programming. With 7mate’s unique programming, our appeal will be even broader, offering regional Australian viewers Australians an incredible range o choose from – and all for free.”
The channel launches with the AFL Grand Final and follows with a range of programming aimed at males 18-49.