11 / 1 / 11 ….and counting

By David Knox on October 22, 2010 / Filed Under News 34

It’s official. Eleven will launch on Tuesday January 11th, 2011.

TEN’s new digital channel is proceeding full steam ahead with plans for The Simpsons and Neighbours, despite share acquisitions by James Packer and talk he may seek to scuttle major plans for TEN.

Yesterday at its annual result briefing executive chairman of TEN, Nick Falloon, welcomed Packer as its new major shareholder, then promptly declined to say anything substantial about him, the $280 million raid on the company and nothing at all about what it might mean for his future.

”We welcome their interest in our company and a return to the free-to-air industry,” he said.

”We do not propose to speculate on what has been in the newspapers.”

He acknowledged a “brief” phone conversation with Packer and indicated he plans to meet with him once he returns from Macau. But he declined to enter into the media speculation, including reports that Packer sees no need for both Falloon and CEO Grant Blackley to run the business.

TEN reported a $150 million net profit for the 12 months to August 31. Earning before interest, tax, amortisation was up 38 per cent to $208.1m mainly due to stronger advertising revenue for its television assets.

Meanwhile the Australian Competition and Consumer Commission said it would examine the Packer investment to see if it raised competition concerns.

Closing down One HD would remove a competitor to the sports channels of Foxtel, the pay TV network Packer partly owns with Rupert Murdoch’s News Limited and Telstra.

So far there is still no indication if Eleven will be available via Pay TV platforms or to Regional viewers.

Source: smh.com.au, The Australian, The Age, Daily Telegraph


  1. Jellyman October 23, 2010 at 6:14 pm -

    Will Channel 130 on Foxtel be Reserved for Eleven? How will Viewers living in the Southern Cross Ten Regions not get New Neighbours before Eleven lanuches in Regional Areas?

  2. bindi October 23, 2010 at 3:41 pm -

    wonder if we’ll get a new ad for it on rememberance day 11/11/10?

  3. Donald October 23, 2010 at 10:42 am -

    @Richard W – if you think One doesn’t rate well compared to Fox, then you should actually look at Fox Sports figures. Basically a sport channel doesn’t rate well unless there’s live sport on, and when there is One performs better than Fox (hundreds of thousands vs. tens of thousands). Also the daily share figures are based on primetime, so you don’t see good figures for One unless there’s live sport on in primetime, which is rare (F1, Moto GP). One still holds the record for the 2nd-biggest audience on a secondary channel (F1).

    @ryan – no, the delay was because launching 11 means One goes HD-only, and that was what the delay was about. The other networks have only just launched HD-only channels themselves in the last couple of months, so they’re not that far behind the market trend.

  4. Rob October 23, 2010 at 9:45 am -


    ONE in SC10 areas are also downgraded i.e they down work as well as old Ten HD days if that was the thinking. Regional viewers won’t see a significant change for ONE in PQ etc.

    I’m sure Graeme Samuals would love to give JP some return interest

  5. Craig October 22, 2010 at 11:03 pm -

    Maybe they should launch ch11 on Nov 11 this year?

  6. Secret Squïrrel October 22, 2010 at 11:01 pm -

    @ryan – I’d rather Ten get it right than rush into it just so you don’t have to wait any longer. Look at what happened with Nine trying to get GEM out a soon as they found out about 7mate. They’re still moving programs in and out of GEM because they weren’t sufficiently prepared when they launched it. It’s takes a bit more work than setting up a channel on YouTube.

  7. APM October 22, 2010 at 8:04 pm -

    it starts on a Tuesday, strange cause all these new channels usually start on weekends.

    if they started on the 1/1/11 it would be on a Saturday.

  8. ryan October 22, 2010 at 6:44 pm -

    God how pathetic, don;t tell me we are all waiting for this channel to start just so ten can put it on 11/1/2011?? If that’s the case then what a bunch of w*nkers

  9. David Knox October 22, 2010 at 5:32 pm -

    Roger: I rather liked the idea of 10+1=11 date too…

  10. yeah October 22, 2010 at 5:10 pm -

    confirmed…Eleven will be on Foxtel cable(not sure about satelite)

    not confirmed…date Eleven will begin on Foxtel cable(and possibly satelite)

    not confirmed…wether One SD will be replaced on Foxtel cable by Eleven, or if both One SD and Eleven will be on Foxtel cable

  11. Jeremy October 22, 2010 at 4:21 pm -

    Oh really Dave? Is it definitely going to launch on January 11, 2011? But it is long overdue anywaym we all looking forward to see our favourite shelved Ten shows like Supernatural, 90210 and Cleveland Show back on TV.

  12. MJ October 22, 2010 at 3:46 pm -

    Gary it may be clever, but 10 are contractually bound to bid for the AFL with 7 when the next rights packages are bid on. So perhaps he’ll need to buy out 7’s portion of the deal if he wants AFL for himself.

  13. Armchair Analyst October 22, 2010 at 1:39 pm -

    I have thought over this story which seems to be ever developing, and my guess is that James Packer knows that his Gambling and Pay Tv (Fox Sports) interests are on the downward spiral. I make this statement becuase when the global economy is shrinking and peoples financial cercumstances are getting worse not better it is only logical that the profits of companies which deal with Gambling or Pay Television will be on the slide. Therefore i foresee the pay tv industry going down at least in australia now that is dependent on the economy going down, and the ever rising cost of living going up, people will then vote with their feet even the dumbest person will eventually relise that Gambling and Pay Tv is not viable, it is just a luxury for when the times are good. My guess is that James knows that and is looking to get out before the bubble bursts. Remember he is not Rupert Murdoch who has multiple media properties, James just has a share in Fox Sports, the rest is in Gambling and he will be getting out of that soon. So when the times improve he will be back in Pay Tv and Gaming.

  14. DanielW October 22, 2010 at 1:37 pm -

    11-1-11. I did expect this, when it was announced. That clearly states that The Simpsons season 22 Glee inspired ep will be the last one until 11-1-11. This is a Tuesday. So lets wait and see what happens. I’d like some HD content here as well. It might give it the edge.

  15. Richard W October 22, 2010 at 1:00 pm -

    One HD doesn’t rate very well so I don’t know why Packer is worried about this taking over Fox Sport coverage.

  16. Secret Squïrrel October 22, 2010 at 12:58 pm -

    So, will they start programming from 11am (or 11:11 if they’re running late)?

  17. darthfyer October 22, 2010 at 12:29 pm -

    @ Sam
    Regional areas with the exception of Mildura don’t have ONE SD. We regional viewers only have ONE HD and SC10. So yes, a third channel (ELEVEN) will indeed take away bandwidth from ONE HD, for regional viewers.

  18. bindi October 22, 2010 at 11:57 am -

    If Packer becomes a director he has a duty to the shareholders, I don’t see how sabotaging One for the benefit of foxtel could not put him in breach, and 11 looks so awesome that messing with that would probably also hurt the 10 network and shareholders. I hope those saying he is doing this to topple 7 are right because there is nothing wrong with making 10 stronger, but trying to wreck FTA to force people to foxtel is very anti-competitive and should be intervened with by the ACCC.

  19. Kenny October 22, 2010 at 11:43 am -

    @Bruce S. No. More like 11-11-11

  20. Roger October 22, 2010 at 11:36 am -

    They could have started it on Monday 10/1/11.

    10 (Ten) + 1 (One) = 11 (Eleven)

  21. Andrew B October 22, 2010 at 11:28 am -

    If only they did it this year on Jan 11 – the date would have been 11/1/10 – a date representing their three digital channels.

    Or why not 1/11/10 – Monday week!? Guess we should be thankful Ten doesn’t rush these things…

  22. vinny October 22, 2010 at 11:17 am -

    Will we end up with One HD still being able to show native HD when 11 starts ?

  23. A. October 22, 2010 at 11:09 am -

    I’ve said it before – I really look forward to it. I hope they are reliable and start on time. By reliable I mean air an entire Season not to mention entire Series preferably on the same day for years. And hopefully same timeslot. They do I’ll reward them with my loyalty if I like or love the show. If not well I’ll give up even if I love the show. That said I can accept a change if it is for the better and happens once. But not always. Because it might cause me to give it up.

    By the way something went wrong with the opening sentence for the article. Just thought you should know.

  24. ckent October 22, 2010 at 11:08 am -

    @Sam, they’re talking about Southern Cross Ten and One, where the multiplex only carries two channels at the moment. A definite downgrade for them, and they will have to hope for some new generation encoders to help make up the difference.

  25. Sam October 22, 2010 at 10:55 am -

    11 would not take bandwidth away from One HD as the One Digital bandwidth is already being used and they are just changing the content broadcast on it.

  26. BruceS October 22, 2010 at 10:25 am -

    So if 11 is starting on 11-1-11 in metro areas. Does that mean regional viewers will get it on 5-5-55!

  27. David Knox October 22, 2010 at 9:39 am -

    Craig: one= James Packer. Pretty sure it’s been covered here. ;-)

  28. gary October 22, 2010 at 9:07 am -

    Very interesting this is. Here’s one idea
    Packer has brought Ten so he can form a consortium with Nine and Foxsports to obtain the rights for the AFL and NRL.
    This a very clever way to lock out kerry Stokes

  29. Matthew See October 22, 2010 at 9:00 am -

    Of course if 10 had waited until November 11 2011, the date number would have been a triple 11.

    Instead would have to make do with two 11s and a 1 instead.

  30. Richard W October 22, 2010 at 8:42 am -

    Derrr… couldn’t they wait till November 11?

  31. pietro October 22, 2010 at 7:53 am -

    Is there any information what SC10 is doing about this change?

    Decent quality HD will disappear once 11 starts as it will no doubt take bandwidth from ONEHD.

  32. Donald October 22, 2010 at 6:51 am -

    Hopefully the ACCC will have something to say about it if he wants to close down One! Last night on TV they were speculating that Packer wanted to get involved in FTA AFL, so hopefully that’s closer to the mark. i.e. that he wants to keep it going, not shut it down. I want my One HD.

  33. Craig October 22, 2010 at 6:18 am -

    From the news yesterday it sounded like one of the reasons Packer bought into TEN was it’s sports packages and ONE is now the corner stone of that so I doubt he will be asking the board to shut that down.

    So David how many big stories have broken since you’ve been on your break LOL

  34. Andrew October 22, 2010 at 6:16 am -

    Hip Hip Hooray.

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