Call for Entries: ASTRA Industry Excellence Awards

Pay TV body Australian Subscription Television and Radio Association (ASTRA) has now opened entries to its 2011 ASTRA Industry Excellence Awards.

While the ASTRA Awards recognise specific shows and personalities, these are industry accolades to be announced at the ASTRA Conference taking place on 29th March. They recognise individuals, channels and agencies.

CEO of ASTRA, Petra Buchanan said, “Australia’s subscription television industry is driven by exemplary creative work and dedication by all its contributors. ASTRA’s Industry Excellence Awards seek to highlight the efforts of the people involved in the marketing and communications fields – those responsible for taking our message to wider audiences and highlighting the many aspects of the industry.”

“The ASTRA Industry Excellence Awards were presented as a standalone event within the ASTRA 2010 Conference for the first time and we received an overwhelming response and number of entries. This year, we have added a new category for marketing campaigns under $50,000 to acknowledge innovative and effective work executed within limited budgets,” added Buchanan.

Categories include:

Platform Marketing
Most Outstanding Marketing Campaign for Subscription Sales
Most Outstanding Marketing Campaign for Subscriber Retention/Extension
Most Outstanding Use of Subscription Television for a Consumer Advertising Campaign

Program & Channel Promotion
Best On-Air Program Promotion
Best Off-Air Program Promotion
Most Outstanding Channel Image Spot
Best Social/Digital Media Promotion
Best PR/Communications Campaign
Best Marketing Campaign Under $50,000

Technology
Most Outstanding Use of Technology

Most Outstanding Use of Interactive Television

Anne Sweeney, Co-Chair, Disney Media Networks and President, Disney/ABC Television Group has been confirmed as the Keynote Speaker for next year’s Conference.

More information about the ASTRA Industry Excellence Awards can be found here.

The submission closing date is Monday 14 February 2011.