TV Tonight hears that tomorrow night regional networks Prime and GWN will re-launch with new names and new logos, reflecting their affiliation with the Seven Network.
From 6pm Sunday night PRIME7 and GWN7 will roll out new IDs and promos reflecting the rebranded names, which carry the famous big, red, “7.”
New outdoor signage will follow later.
News services will also rebrand to PRIME7 News and GWN7 News.
Prime Television is 14.9% owned by Seven, while Lachlan Murdoch owns an 8% stake.