Prime, GWN rebrand with 7

By David Knox on January 15, 2011 / Filed Under News 49

TV Tonight hears that tomorrow night regional networks Prime and GWN will re-launch with new names and new logos, reflecting their affiliation with the Seven Network.

From 6pm Sunday night PRIME7 and GWN7 will roll out new IDs and promos reflecting the rebranded names, which carry the famous big, red, “7.”

New outdoor signage will follow later.

News services will also rebrand to PRIME7 News and GWN7 News.

Prime Television is 14.9% owned by Seven, while Lachlan Murdoch owns an 8% stake.


  1. Peter Legg October 3, 2011 at 9:23 pm -

    The X Factor, Why is Mel B a judge? She was a “Spice girl”, they had no talent! They could not sell enough tickets to be able to tour Australia, because they were a manufactured no talent singing group. All their songs were the same, they never wrote any songs themselves. Mel B can not sing, lets hear her sing live on the show, not mime. I know all the other judges are talented, as I have heard them all perform live between 2009 – 2011. Mel B has no personality!

    I am not anti Mel B, but get some talent on as a judge, Chris Lilly would make a good judge, he is very talented.

  2. TV Blogger January 29, 2011 at 1:34 pm -

    I like it. I assume viewers know they are watching 7 network generated programming and now PRIME7 is acknowledging that. I think leveraging the No1 Network in Australia more is a smart move and clearly no coinsidence as the new CEO of Prime Media Group Ian Audsley is ex 7. Can those of you who missed out on the design work or work for WIN/NBN please identify yourselves!

  3. Kenny January 17, 2011 at 11:50 am -

    @JohnB – How true. The small teams which operated NEN9 & ECN8 when they first started in 1965 are dismayed when we see what our infants have grown into. NEN9 from night #1 produced a daily half-hour local/national/world news program, a late news, a daily rural report, a sports program, a daily kids’ show and a non-stop output of local commercials – from one control room and one VTR.
    When the original locals obtained their licences they undertook to produce X amount of local news and X amount of local programs per week. That no longer happens. Why are they not called on by the government to maintain their original undertakings? Well, we know why, don’t we. Who owns the stations thesedays?

  4. Neilo January 17, 2011 at 10:36 am -

    @JohnB you are spot on. As for every body broader the issue is not if the logo is ugly or not. It is the demis of regional television. It has been a gradual slide for the last 20 years. Each region then had locally produced shows. They disappeared without a whimper. Re Prime, they will become 7. Last year they closed their production facilities.

  5. cjschris January 17, 2011 at 6:23 am -

    So, it’s basically an excuse for them to not make ads for 7 programs locally.

  6. sam January 16, 2011 at 6:20 pm -

    sorry dude, keep up good work.

  7. Guy January 16, 2011 at 12:50 pm -

    Yeah i could have designed a better logo than that and i am a web designer not a designer that makes images and stuff if you know what i mean. Anyway.

    Another thing i would like to point out is maybe this is a transitional thing. Maybe 7 is eventually going to be allowed to take over like Nine has of NBN but kept it NBN and thats why the sudden change? Just a thought anyway.

  8. David Knox January 16, 2011 at 11:28 am -

    Sam, really no need to fuel any site battles. Everyone gets their share of stories, scoops….

  9. sam January 16, 2011 at 9:23 am -

    good to see tv tonight with the scoop, those clowns at media spy always to slow to get the scoop. so if the prime logo is yellow its great but if its red its hideous what a over reaction. win logo is the worst for sure

  10. Steve January 16, 2011 at 6:32 am -

    Ridiculous. There’s no need for them to do this. Everyone who lives in Prime’s footprint knows what Prime shows, there’s no need to show their 7 affiliation, because no normal person cares about this.

  11. Chris January 16, 2011 at 12:12 am -

    Those logos are absolutely hideous. Who did they get to make it, some 11 year old who just got Photoshop for their birthday?

  12. Nathan January 15, 2011 at 10:14 pm -

    Either way you say Prime7 or 7Prime it sounds like something out of a Sci-fi or Horror film.

  13. Kenny January 15, 2011 at 8:59 pm -

    Would be interested to know how much it cost, and will cost, Prime to change from the hideous green logo to the yellow one, now to this red thing. Signage, billboards, stationery, etc., etc., etc. Then again, they don’t spend anything on local news these days so guess they can afford it.

  14. Daniel G January 15, 2011 at 8:07 pm -

    @cook, @Angry Face, @Otama: Would ‘Primate’ sound better? :)

  15. JohnB January 15, 2011 at 7:57 pm -

    As a former Seven employee (in Melbourne) I am still saddened to see what is the beginning of the end of the independent identities of the regional networks.

    Country TV stations are a shell of their former selves, simply a sales office and a place to store cobwebs.

    The metro networks are now all controlled by property companies, stripping land, assets and staff from the stations and outsourcing as much production as possible.
    Imagination and pride has largely disappeared as well.

  16. sam January 15, 2011 at 7:46 pm -

    yay its about time they changed. bring on 7!! and why are ppl criticizing the logo its the same as before except the colour change to red. gee talk about nit picking, so many negative comments.

  17. AJ January 15, 2011 at 6:46 pm -

    Why they can’t just do what network affiliates do in the States is beyond me. Main network leaves 10 seconds when programming commences to let the affiliates show their logo n stuff, then the main channel’s watermark appears. It’s easy, and it works.

  18. ? Man January 15, 2011 at 6:04 pm -

    Hopefuly prime now gets rid of it’s bad local shows

  19. William Walker January 15, 2011 at 5:17 pm -

    I wonder if SCTV in Darwin, regional SA, Central Australia and Tassie will follow the Prime / GWN example and rebrand itself as SCTV7?

  20. Ann January 15, 2011 at 4:51 pm -

    Seems long overdue

  21. Brenton January 15, 2011 at 4:25 pm -

    In 1995 Sunshine Television was puchased 100% by the Seven Network and since then have been branded broadly as 7QLD and into the local markets as 7 Cairns, 7 Townsville, 7 Mackay, 7 Rockhampton, 7 Wide Bay, 7 Sunshine Coast and 7 Toowoomba. Each market use the watermark of 7 Cairns, 7 Townsville etc in the right hand of the screen instead of just the 7 logo. Each market have 7 Local News expect Toowoomba and these bulletins are produced on the Sunshine Coast were the presenters pretend they live in your city.

    From 1991-1995 Sunshine Television’s logo also featured the 7 logo so over time the Prime branding maybe dropped in favour of 7 branding only

    You can see the Sunshine Television Network logo here where it featured the logo of the 7 Network

  22. Davio January 15, 2011 at 2:33 pm -

    Hmm, interesting way to spend their money..

    Logo looks disgusting especially the bar underneath Prime. I heard that a lot of 7 branding will be used in promos, etc but it wont be long until we see 7 branding across Prime7, 7two and 7mate. I believe that ‘Prime7′ branding will be used in local news and Prime based content but 7 branding used for promos, idents, watermark. Im expecting ‘7two on Prime7′ to loose the Prime branding within a few days.

  23. Josh January 15, 2011 at 2:14 pm -

    I wish they would just remove the regional affiliate names altogether! Like everyone in the country knows of 7, 9, and 10, yet if you say WIN, PRIME, GWN, TDT, or IMPARJA to a metro individual they have no clue what your on about. ABC and SBS are the same across the country so its about time the rest of the channels became uniform. I live in Griffith NSW and we got TEN the other month and it isnt under any affiliate name and everyone here knew what TEN was before it launched – now this might not have been the case if TDT, WIN TEN, or Southern Cross TEN launched. I was tipped on the 7 Facebook page that a lot of changes were coming in the coming months for the regional affiliates so hopefully this is just the first phase of the “plans” that were mentioned. Now I just need PRIME TV to buy the rights to PRIME Griffith in July and than hopefully there will be some good news for digital TV here.

  24. cjschris January 15, 2011 at 2:13 pm -

    Would have much rathered 7.
    or PRiME.
    But PRIME7?
    Maybe it’s the ugly logo, but it just doesn’t feel right

  25. Bryce Roney January 15, 2011 at 2:11 pm -

    I’m sure I remember Prime (at least in Newcastle) promoting itself as 7Prime or something like that in the late 90s/early 00s

  26. Otama January 15, 2011 at 2:05 pm -

    Angry Face, I would believe that they would watermark PRIME to the left of 7 in any marketing case, so it would be as follows, Prime7, Prime7TWO, and Prime7mate, like what Neil said. It would be a lot less confusing, streamlined, and a lot cleaner, too. It used to be the coloured 7Two Prime logo on the top left hand corner. Looked ugly too.

  27. Daniel January 15, 2011 at 1:54 pm -

    Look what I found (with a google search of prime7)

  28. Wally Hargraves January 15, 2011 at 1:43 pm -

    I see this as a two part re-branding to avoid any viewer shock, particularly in the loyal prime viewing regions. To completely remove the Prime and GWN brands in one hit replaced with 7 would create some confusion.

    For now, we have the two brands sitting side by side, ripe for a complete change over in 12-18 months perhaps when the Seven branding has built further recognition. As a major shareholder, I’m sure Seven have national plans for their brand – not just in the metro areas but regionally also.

  29. Guy January 15, 2011 at 1:28 pm -

    Finally. Its about time. However those logo’s could have been better. Not a fan of them. It would have been a lot better if they rebranded completely and gone 7NSW, 7WA etc.

  30. tomothy January 15, 2011 at 1:13 pm -

    Awful logos, just called the channel ‘7 Regional’ and have the logo/water mark in the style of the old 7 Digital watermark which was nice and simple.

  31. Ben January 15, 2011 at 12:43 pm -

    I say get rid of the prime part altoghether. And then we could have the luxury of 7 and 7Local News Bulletins.

    This is just make up kind of stuff.

  32. Ben January 15, 2011 at 12:37 pm -

    I really wish that they would just make everything the same accross the country. It’s annoying here in Tassie to have Southern Cross which is mainly Channel 7 and TDT which is just Channel 10 but for them to be called different things. It gets even more annoying when they still show Channel 10 shows on Southern Cross, and have them on the same time on TDT and even on ONE HD when it is sports coverage.

  33. Angry Face January 15, 2011 at 12:17 pm -

    Personally I’d rather have Seven buy Prime 100%, and have it broadcast the exact same as regular Seven, and get rid of all the Prime branding. I’m sick of all the regional ads they air, and the “local” news, for places many hours away from me. I’d rather see Seven’s ads and Seven’s news for places closer to me.

    I think “7Prime” makes more sense than “Prime7″ though. It goes better with the flow of the other channels. I mean, what makes more sense?
    – 7Prime, 7Two, and 7Mate, or
    – Prime7, 7Two on Prime7, and 7Mate on Prime7.

    Clearly the first set makes more sense. And if they absolutely had to have the “Prime” bit in there, they could have “7Prime”, “7TwoPrime”, and “7MatePrime”.

  34. Neil January 15, 2011 at 11:46 am -

    I’m thinking they might do the same as Southern Cross Ten and just have this logo on the news etc and mainly just use the 7 branding for program advertising etc and maybe prg ?

  35. The Strikester January 15, 2011 at 11:42 am -

    @Ross – You mean the Prime7 possum? :P

  36. Kenny January 15, 2011 at 11:41 am -

    More ugly watermarks. The name “Prime” and the logo are just terrible.
    @7HD – Not a hope in hell while Bruce Gordon lives and breathes.

  37. The Strikester January 15, 2011 at 11:36 am -

    What about Southern Cross7? :P

    But, seriously, does that mean 7Two on Prime will be 7Two on Prime7?

  38. pietro January 15, 2011 at 11:28 am -

    I wonder if that means Prime will finally show some native HD on 7mate?

    Breath not being held.

  39. Rob January 15, 2011 at 11:20 am -

    what’s the point, iprime is apparently their website but you might as well go to i7

  40. cook January 15, 2011 at 11:01 am -

    i hope that does not mean we get prime7mate and prime7two that would be confusing

  41. Ross January 15, 2011 at 10:56 am -

    Looks like prime possum has been doing some renovations…

  42. Paul January 15, 2011 at 10:19 am -

    The new logos could have looked better.

  43. cook January 15, 2011 at 10:12 am -

    great news finally!!

  44. Dr TV. January 15, 2011 at 10:07 am -

    I still don’t know why they can’t just be called 7, seems silly doing all of this rebranding and rebadging…….

  45. 7HD January 15, 2011 at 9:45 am -

    I wonder if WIN will ever follow suit ;)

  46. Paull January 15, 2011 at 8:19 am -

    7 loves to splash their logo over everything they own, it’s a pity the majority of the prime share holders didn’t object. Keep them seperate and allow them to continue to build on their own unique branding.

  47. Russell January 15, 2011 at 7:01 am -

    Whilst I love the idea, could not some attempt have been made to make the logos look half decent.

    Talk about fugly.

    That font for PRIME has always been hideous. Now add the 7 and the god awful gradient line underneath, and I’m not joking that is one of the ugliest logos I have ever seen.

    Wow. Just wow.

  48. JamesJ January 15, 2011 at 6:33 am -

    It sucks to see regional networks reduced to this, from a pure nostalgic point of view. I still remember GWN as having the gold oval around it, and having multiple affiliations…

    I don’t particularly see what adding a 7 adds to either brand, except compounding the impression they’re merely extensions of metropolitan networks…

  49. Neil January 15, 2011 at 6:11 am -

    I think it was only a matter of time, and it would fall inline with 7two and 7mate !!

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