Clean sweep as Seven rules

By David Knox on February 20, 2011 / Filed Under News 35

The Seven Network has not only won the second week of official ratings, it has blown Nine out of the water.

Seven has utterly dominated in weekly share, demos, nights won and taking all 5 metro cities.

By coding My Kitchen Rules as 3 separate shows it has cleverly scooped up 8 of the week’s Top Ten shows. Nine only had one entertainment show over one million viewers, Underbelly while the Primary Channel share for both Nine and TEN were both under 20%.

Packed To The Rafters was again the #1 show for the week on 1,815,000.

Network:
Seven: 32.2
Nine: 26.5
TEN: 19.6
ABC: 16.3
SBS: 5.3

Primary Channels:
Seven: 24.6
Nine: 19.6
TEN: 15.4
ABC1: 13.3
SBS1: 4.4

Digital Channels:
7TWO: 4.4
GO!: 4.2
ELEVEN: 3.3
7mate: 3.1
GEM: 2.8
ABC2: 1.8
One: 0.9
SBS2: 0.9
ABC3: 0.6
ABC News 24: 0.6

Seven won three key demos 16-39, 18-49 and 25-54.

Seven won all seven nights. The ABC beat TEN on Saturday.

Seven also won every city this week.

Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Packed To The Rafters Seven 1,815,000 525,000 532,000 321,000 213,000 225,000
2 My Kitchen Rules-Tue Seven 1,432,000 411,000 430,000 239,000 158,000 193,000
3 My Kitchen Rules-Wed Seven 1,386,000 399,000 405,000 236,000 151,000 193,000
4 Seven News – Sun Seven 1,326,000 331,000 341,000 328,000 148,000 178,000
5 The Force – Behind The Line Seven 1,211,000 340,000 387,000 214,000 123,000 148,000
6 My Kitchen Rules-Mon Seven 1,191,000 335,000 332,000 219,000 148,000 157,000
7 Seven News Seven 1,167,000 294,000 329,000 230,000 144,000 171,000
8 Today Tonight Seven 1,162,000 291,000 337,000 230,000 139,000 166,000
9 NCIS Ten 1,137,000 343,000 309,000 215,000 112,000 159,000
10 Glee Ten 1,130,000 364,000 363,000 178,000 87,000 139,000
11 Underbelly Files: Infiltration Nine 1,113,000 329,000 391,000 169,000 126,000 98,000
12 Criminal Minds Seven 1,110,000 300,000 301,000 208,000 146,000 154,000
13 Nine News Sunday Nine 1,103,000 345,000 329,000 195,000 144,000 90,000
14 New Tricks ABC1 1,100,000 304,000 314,000 189,000 131,000 162,000
15 Better Homes And Gardens Seven 1,097,000 304,000 357,000 182,000 131,000 122,000
16 Seven News – Sat Seven 1,090,000 280,000 314,000 212,000 108,000 177,000
17 Modern Family Ten 1,084,000 295,000 380,000 196,000 92,000 120,000
18 Border Security – Australia’s Front Line Seven 1,077,000 312,000 345,000 189,000 123,000 109,000
19 Bones-Mon Seven 1,054,000 333,000 287,000 175,000 127,000 132,000
20 The Biggest Loser Families – Weigh-In & Elimination Ten 1,042,000 285,000 333,000 214,000 84,000 125,000
21 Nine News Nine 1,039,000 283,000 320,000 221,000 120,000 95,000
22 Bones Seven 1,004,000 342,000 248,000 170,000 115,000 131,000
23 Home And Away Seven 999,000 284,000 274,000 205,000 113,000 122,000
24 Two And A Half Men Nine 998,000 253,000 325,000 236,000 78,000 106,000
25 The Big Bang Theory Nine 961,000 244,000 333,000 213,000 67,000 104,000
26 The Biggest Loser Families – Contest Ten 961,000 295,000 265,000 194,000 77,000 130,000
27 60 Minutes Nine 950,000 241,000 297,000 195,000 116,000 102,000
28 Sunday Night Seven 941,000 236,000 286,000 204,000 119,000 96,000
29 Customs Nine 931,000 301,000 269,000 177,000 101,000 82,000
30 The Biggest Loser Families – Temptation Ten 921,000 262,000 291,000 177,000 64,000 128,000
31 Grey’s Anatomy Seven 917,000 270,000 278,000 168,000 92,000 110,000
32 CSI: Crime Scene Investigation -Ep1 Nine 912,000 257,000 275,000 168,000 104,000 108,000
33 A Current Affair Nine 901,000 260,000 298,000 187,000 78,000 78,000
34 How I Met Your Mother-Ep.2 Seven 898,000 231,000 262,000 207,000 75,000 123,000
35 ABC News ABC1 895,000 236,000 275,000 156,000 102,000 126,000
36 Agatha Christie’s Poirot ABC1 883,000 249,000 276,000 153,000 100,000 104,000
37 The Farmer Wants A Wife Nine 878,000 241,000 286,000 146,000 103,000 103,000
38 ABC News-Sa ABC1 876,000 240,000 253,000 170,000 104,000 109,000
39 Bondi Rescue Ten 874,000 275,000 255,000 175,000 68,000 101,000
40 Nine News Saturday Nine 867,000 257,000 283,000 154,000 121,000 51,000
41 Talkin’ ‘Bout Your Generation Ten 849,000 223,000 281,000 146,000 85,000 112,000
42 ABC News-Su ABC1 841,000 249,000 220,000 155,000 95,000 123,000
43 Castle Seven 832,000 263,000 249,000 117,000 102,000 101,000
44 Hawaii Five-O Ten 827,000 212,000 276,000 172,000 58,000 109,000
45 Adam Hills In Gordon St Tonight ABC1 812,000 201,000 277,000 147,000 83,000 105,000
46 RBT Nine 812,000 236,000 286,000 122,000 98,000 69,000
47 The Mentalist Nine 809,000 211,000 282,000 169,000 84,000 63,000
48 The Biggest Loser Families – Challenge Ten 808,000 194,000 234,000 218,000 64,000 98,000
49 $#*! My Dad Says Nine 807,000 207,000 299,000 171,000 63,000 67,000
50 M-Madagascar: Escape 2 Africa Seven 801,000 181,000 272,000 138,000 101,000 109,000
51 Getaway Nine 795,000 229,000 270,000 134,000 79,000 83,000
52 Top Gear Nine 793,000 233,000 285,000 131,000 70,000 74,000
53 Brothers & Sisters Seven 773,000 236,000 271,000 96,000 82,000 88,000
54 Ten News At Five Ten 763,000 199,000 248,000 120,000 84,000 112,000
55 Send In The Dogs Australia Nine 763,000 207,000 255,000 149,000 85,000 67,000
56 How I Met Your Mother Seven 762,000 177,000 243,000 167,000 58,000 118,000
57 CSI: Crime Scene Investigation -Ep2 Nine 756,000 214,000 242,000 118,000 103,000 79,000
58 Mike & Molly Nine 749,000 194,000 273,000 157,000 59,000 66,000
59 Lie To Me Ten 744,000 201,000 255,000 115,000 83,000 91,000
60 City Homicide Seven 740,000 167,000 284,000 96,000 90,000 104,000
61 Parenthood Seven 730,000 229,000 246,000 94,000 66,000 94,000
62 RPA Where Are They Now? Nine 723,000 206,000 242,000 120,000 95,000 61,000
63 Midsomer Murders Rpt ABC1 719,000 194,000 211,000 149,000 91,000 73,000
64 Two And A Half Men -Rpt Nine 716,000 190,000 247,000 145,000 58,000 77,000
65 Desperate Housewives Seven 714,000 201,000 249,000 100,000 79,000 84,000
66 Australian Story ABC1 712,000 231,000 203,000 140,000 62,000 76,000
67 Four Corners ABC1 707,000 206,000 224,000 139,000 60,000 78,000
68 NCIS Mon Ten 698,000 209,000 176,000 139,000 65,000 108,000
69 M-Quantum Of Solace Seven 692,000 166,000 229,000 132,000 82,000 82,000
70 The Good Wife Ten 689,000 238,000 184,000 119,000 58,000 89,000
71 The 7pm Project Ten 687,000 174,000 242,000 133,000 66,000 71,000
72 7.30 Report ABC1 685,000 200,000 190,000 134,000 67,000 94,000
73 Bed Of Roses S3 ABC1 669,000 197,000 184,000 137,000 79,000 72,000
74 Blue Bloods Ten 653,000 188,000 231,000 105,000 50,000 79,000
75 Undercover Boss Fri Ten 649,000 202,000 175,000 146,000 73,000 52,000
76 House Ten 648,000 181,000 220,000 92,000 78,000 76,000
77 Media Watch ABC1 642,000 195,000 192,000 122,000 58,000 75,000
78 Stateline ABC1 628,000 170,000 201,000 110,000 69,000 77,000
79 Gardening Australia ABC1 600,000 149,000 209,000 119,000 72,000 51,000
80 Catalyst ABC1 598,000 179,000 166,000 106,000 60,000 86,000
81 The New Inventors ABC1 593,000 169,000 194,000 102,000 49,000 78,000
82 Australia’s Funniest Home Videos Nine 592,000 158,000 213,000 84,000 70,000 66,000
83 Two And A Half Men -Fri Nine 585,000 131,000 211,000 125,000 66,000 53,000
84 Law And Order: SVU Ten 575,000 190,000 160,000 92,000 53,000 79,000
85 Out Of The Ashes ABC1 573,000 157,000 166,000 109,000 68,000 73,000
86 Qi ABC1 565,000 185,000 170,000 91,000 58,000 62,000
87 Chopper Rescue ABC1 549,000 148,000 153,000 112,000 78,000 58,000
88 Kidnap And Ransom ABC1 545,000 138,000 188,000 84,000 63,000 72,000
89 Foreign Correspondent ABC1 536,000 169,000 144,000 115,000 46,000 61,000
90 Grand Designs Rpt ABC1 532,000 139,000 171,000 89,000 62,000 70,000
91 CSI: Miami -Ep1 Nine 531,000 152,000 193,000 86,000 59,000 42,000
92 Hot Seat Nine 516,000 136,000 137,000 151,000 56,000 36,000
93 Q&A ABC1 486,000 162,000 150,000 90,000 47,000 38,000
94 Laid ABC1 483,000 142,000 145,000 89,000 43,000 64,000
95 Nine News: First At Five Nine 473,000 124,000 135,000 106,000 60,000 49,000
96 Ashes To Ashes ABC1 466,000 155,000 132,000 70,000 48,000 61,000
97 Life At 5 ABC1 461,000 161,000 141,000 67,000 50,000 43,000
98 Deal Or No Deal Seven 459,000 122,000 137,000 78,000 63,000 59,000
99 2011 NAB Cup: Essendon V Brisbane V St Kilda Seven 453,000 *** 313,000 *** 90,000 50,000
100 Antiques Roadshow Nine 450,000 133,000 136,000 94,000 41,000 47,000

Week 8

35 Comments »

  1. Xander February 24, 2011 at 1:58 pm -

    What completely mystifies me is that, after Underbelly and news, the most popular show on Nine is still… Two And A Half Men.

    I mean… what the?! Do people just switch it on, mute it and leave the house or something?

  2. ohyeah February 21, 2011 at 5:21 pm -

    @ RichoTB…. your quiet an amusing person… once again you have this foolish idea that I am this so called “Vid” guy. I can asure you Mr RichoTB that Iam not Him… Yes, I know you were hoping for to have a laugh or a go at me, to which you have, I suggest that if you want to have another go at myself, thinking that Iam that “vid” guy or anyone else you would like to make up, my suggestion to you… is dont.

    @ Secret Squïrrel…. yes I do favour nine..oh I do also favour 7, 10, sbs and the abc…. but at this point in time I dont favour 7 as they have created their own bubble of cockiness! well done to them for being where they are considering where they were about 7 years ago…
    anything that is said on here weather is good or bad will also grate someone in one form or another…. thats life! you cant please everyone…I am not here to offend anyone, but one thing is for sure..I will not pretent to be fake in my options.

    to both…. have a good day!

  3. Matt February 21, 2011 at 4:31 pm -

    Ch 7 have done well out of their Tennis period advertising once again.
    I also notice that Ch7 tend to have more billboards up of their new shows and also their news – perhaps Ch9 could learn from this?
    Would be nice to see Ch9 stick with some programming and I hope the home of laughter concept is stuck with – good change from all the factuals of the 2000′s…

  4. Secret Squïrrel February 21, 2011 at 1:02 pm -

    @ohyeah – “I dont know where u get the idea I favour 9″
    David probably gets it from the same place the rest of us do – *all* of your comments. Your Nine bias is actually quite blatant but it’s your abrasive in-your-face attitude that really grates on people.

  5. alastair nicholson February 21, 2011 at 8:26 am -

    Foot starts soon so the ratings will drop then.

  6. Allie February 21, 2011 at 8:23 am -

    @ohyeah & others. I do not work in the media, nor do I work for a television network. I work as a carer for the elderly, as far removed from the media as it is possible to get! The sum total of my exposure to Australian television networks is 1) I used to share a flat with a guy who was on the technical staff at one of the commercial networks. 2) I briefly dated a bloke who was on the production staff for news at one of the commercial networks. They worked for two different networks, Nine and Ten respectively. Beyond that vicarious social exposure to TV which was many years ago (late 90′s), I have never had anything to do with it, beyond being a viewer.

  7. Nick February 21, 2011 at 8:16 am -

    Panic stations at 9 this morning. Bring back Hey Hey its Saturday.

  8. ohyeah February 21, 2011 at 5:33 am -

    @ David Knox …. wow! impressive that u can do that with a click! and Wow! thanks for doing that favour!
    Iam not questioning anyone’s loyalty, I just say it… so what if they like 7,9,10 etc.. its their right. as its my right to say what I said.

    U do a good job on this site and in the media… But dont make me an example… their are worst ppl making stupid comments!

  9. RichoTB February 21, 2011 at 4:02 am -

    ohyeah, we all know you’re the same guy as vid. Terrible grammar, same one-minded opinions and annoying attempts to pick fights with everyone on this site. Just let it go mate, you’re embarrassing yourself.

  10. David Knox February 21, 2011 at 2:35 am -

    I get it from the collective comments you have made across this site. Newsflash: I can see them all with the click of a button, but I will do you a favour and refrain from republishing them here.

    There is no law against people favouring one network over another, but if you question the loyalty of others then you should expect the same.

    Ratings are not published here as a recommendation of what to watch. They are a measure of where the numbers fell. I’ll be publishing them again next week whether it’s Seven, Nine or even SBS.

  11. ohyeah February 21, 2011 at 2:11 am -

    @ David…. I dont know where u get the idea I favour 9… I dont..
    Newsflash: I favour the industry. but I dont favour 7 as they are very cockie!

    Rating are a handy tool for the advertisers. but at the end of the day david, I dont need the ratings to tell me what I should watch.
    and so u know. 7′s win this is not a walkover! but its close..

  12. David Knox February 21, 2011 at 1:30 am -

    Ohyeah: Given you defend them so much would you say ‘who cares’ if Nine won? Newsflash: This is a TV blog. I report ratings whoever wins. Last I checked ratings were pretty important in the biz you tell us you work in.

    Viewers are winners when we have healthy competition, not when it’s a walkover.

  13. ohyeah February 21, 2011 at 1:28 am -

    @ Allie…… wow!! U must work for 7!…
    ch7 shows are not that great…… they will be running out of puff later in the year…
    Oh yes they will!

  14. ohyeah February 21, 2011 at 1:24 am -

    who cares that 7 won!! honestly…. the real winner are the viewers….

    seven wont keep this up all year..

  15. Michael February 20, 2011 at 11:06 pm -

    Minor error under Digital Channels, meant to say ABC2: 1.8 instead of ABC1: 1.8, i’m being picky i know! While the only shows I watch on Seven are Home & Away and Parenthood, their schedule is the strongest which is reflected in their ratings. Nine treat their shows like garbage, being shuffled around between channels, repeated to death… and then they wonder why their ratings are down. As for Ten, I hope their news improves, much better than the junk on Seven and Nine, i can’t even listen to the Today Tonight ad when i hear it on the radio. But also feel like they should switch George and Evening News around and bring back their 5pm weekend news.

  16. Mr. chandler February 20, 2011 at 10:48 pm -

    @Allie. my kitchen rules a clever master stroke. more like riding on the coat tails of the boom of master chef. the people who created come dine with me. should be asking for a fair sum of money from 7. because they just copied that show and added a couple of experts to the show

  17. Big V February 20, 2011 at 9:44 pm -

    7 will hurt in 2012 with the London Olympics on Nine- better be live in all markets or else I’ll switch over to Foxtel.

  18. Mr. chandler February 20, 2011 at 9:13 pm -

    yes 7 are dominating. but some of their shows are rubbish. home and away leads the way in rubbish

  19. Russell February 20, 2011 at 8:15 pm -

    ….and Allie works for 7 ;) If she doesn’t, sounds pretty convincing

  20. David Knox February 20, 2011 at 6:57 pm -

    James, I know I am expected to know that kinda stuff of the top of my head, but the reality is I would use the same search function up the top of this page as you to check for sure. But as we have seen some digitals reach as high as about 7% before I reckon I have written that GO! has previously beaten both SBS channels combined before. Don’t quote me but that’s my gut instinct.

  21. ryan February 20, 2011 at 4:54 pm -

    7 will hurt even more in a few months when mkr goes and mc starts and eats away at their shows

  22. shaun February 20, 2011 at 4:50 pm -

    great to see 7 clean up the week and demos that deserve it with the stable of shows that keep them in the winning position and not all the nonsence that 9 is wiping all over us.

  23. James February 20, 2011 at 4:27 pm -

    David,

    Is this the first time a Digital Channel has equal share with an Analogue Channel?

  24. Natasha February 20, 2011 at 3:25 pm -

    9 does have the crappy shows,,,there nothing interesting to watch.

  25. Ron February 20, 2011 at 2:30 pm -

    Again, why are Nine coding TBBT as one single episode?

  26. Phoenix727 February 20, 2011 at 2:27 pm -

    I’m going to take a different tact than everyone else.

    I feel sorry for Seven, I think at the moment they’re reaching the pinacle of their success. Which is great now, but soon it won’t be because if this is the pinacle then the only way to go is well, down, led by Packed to the Rafters because its their highest rating show. As soon as Rebecca Gibney or… I don’t know the other guy (I don’t watch it…. I think its a terrible show personally, but the numbers don’t lie.) leave or they both leave the numbers will nose dive.

    As for Nine, epic fail on TG. The saturation airings on Go! & Nine have alienated fans who would have turned out in droves if you’d done what ABC did with the Doctor Who Christmas Special and aired it almost the same day. I would have as well but in the end since I’d already seen it I didn’t bother to watch.

    If you can’t find anything better than TG, Big Bang & Two & a Half Hookers and a Pound of Coke to air every night buy some better shows. Or make some, give people a show they actually want to watch. Take the novel idea of actually listening to your audience instead of decided what they want to watch for them.

    Ok… I’m done.

  27. David Knox February 20, 2011 at 2:27 pm -

    Catherine, Nine won Saturday 13th.

  28. Guy February 20, 2011 at 2:22 pm -

    I think 2011 is going to be yet another year of the Seven dominance. Obviously when Masterchef returns Seven will be down like last year but the difference this year is they have had a better start.

    Seven are cleaning them up winning the demo’s and have won all but 1 night so far this year. Its a huge achievement. It also proves that Australia loves their drama. Nine’s schedule is full of comedy, literally. Their big guns, Underbelly, Top Gear, The Mentalist, Farmer, Men and even the new show Mike and Molly (which is rating huge in the US but not here) have all failed. They are not doing well at all. Less than 20% for their main channel is a joke. Plus they have most of their top content on now. That is what would be worrying for them. Sure the digital channels are working but if you look at it this way, Seven + 7two + 7mate are all performing well not just one or the other.

    I think with the shows to come: Conviction Kitchen, AGT, DWTS, Winners and Losers, Amazing Race Australia and Criminal Minds: Suspect Behaviour plus a whole heap of others including the hyped Body of Proof yet to air in America, Seven will be in the box seat. TEN will make inroads when MC is here but it won’t be enough. Is it too early to declare Seven winners already? Probably but i don’t see the others catching them unless they flop dismally in the 2nd half.

  29. MillerT1 February 20, 2011 at 2:20 pm -

    I’ve always been big fan of Channel Nine, but at this stage, even I have to say that their schedule is pretty dull at the moment. Seven truly have the best programs at the moment. They deserve to win and I’m happy that they are winning. The last two week’s figures have shown that Seven are pretty much set until Easter and like Jerome has said, it would be very unlikely for Seven to falter after Easter as well, with AGT, Amazing Race, Winners and Losers and popular factuals all on the way.

  30. catherine February 20, 2011 at 1:18 pm -

    9 may now realise they can no longer rely on 2.5 men and underbelly.

    Also quick question. Have 9 won a night at all since the ratings began?

  31. Vinny February 20, 2011 at 1:12 pm -

    Seven may be dominating but as usual the only show I watch on this channel is Home and Away . Most of my viewing is ABC2, 7MATE ,GO! or 11 .

  32. DaveX February 20, 2011 at 12:41 pm -

    Nine really dropped the ball this year. This is bad news for the upcoming float

  33. Ronnie February 20, 2011 at 12:14 pm -

    Crisis meetings should be held at Nine from Monday. Get out there and take a few risks Nine on some new and fresh ideas (this does not mean Ben Elton!) otherwise this is going to be your Monday morning for the rest of the year.

  34. Allie February 20, 2011 at 12:07 pm -

    Nine is in a world of trouble at the moment, Seven is wiping the floor with them with so much ease that it is embarrassing. I’ve noticed over the last few years that Seven are much better risk takers than Nine, they have better programming instincts and their schedule appeals to a broader audience. My Kitchen Rules is a very clever masterstroke and will give Nine nightmares for many weeks to come as it is gaining momentum and has at least another 8 weeks to run. That’s three key nights per week where Nine has no chance to take out the evening due to MKR dominance. Also, critically,Seven’s 6pm news is much better than Nine, at least in Sydney. They have been trouncing Nine’s Sydney 6pm news for at least five years now. A Current Affair has been running on fumes for years, it’s tabloid/advertorial crap. Also, the pathetic “Home of Laughter” programming experiment has been a flop, a major bomb. People aren’t laughing with Nine, they are laughing at them.

  35. Jerome February 20, 2011 at 11:58 am -

    It is going to be a very good year for 7. considering what 7 have in their cupboard their lineup isn’t even that strong by their own standards. to be winning like this is a great achievement lets hope they dont get cocky though. when they start rolling out The Amazing Race Australia, Winners&Losers, Australias got talent, Airways, dancing with the stars, worlds strictest, four weddings, downton Abbey, and criminal minds: suspect behaviour (which has just premiered very well in america). after easter they will probably already have secured a yearly win.

    9 dont have much to look forward to at all, everything good they had coming out of last year is in the schedule at the moment, and not performing.

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