Channel TEN has secured MasterChef Australia for three more years.
The multi-year and multi-platform deal with Shine Australia secures the juggernaut series with TEN for 2012 and beyond and avoids the show being poached by a rival network.
TEN CEO Grant Blackley said: “MasterChef Australia has not only won the hearts of our audience, it has inspired a nation. The Network has also consistently delivered an enormously successful result for advertisers. We are delighted that MasterChef will continue its successful run on TEN for many years ahead.”
The series has been a blockbuster for TEN attracting record ratings and lending itself brilliantly to advertiser-friendly branding opportunities.
“This agreement with Shine Australia represents the commencement of an exciting new era in the relationship between Network Ten and Shine, as we seek to most effectively realise the full potential inherent in our content rights across multiple platforms including, but not limited to, broadcast, online, mobile and IPTV,” says Blackley.
Chief Programming Officer David Mott said, “We have established a strong and effective working relationship with Shine Australia, most recently with Junior MasterChef and The Biggest Loser, and coming later in the year the brand new Australian format The Renovators.”
Shine, which produced last year’s junior version, will resume rights for the feature show from next year when they revert from FremantleMedia Australia, which signed them from Shine International before Shine Australia was established by Elisabeth Murdoch.
Since the Australian success, it has reinvigorated the TV brand internationally.
Shine Australia CEO, Mark Fennessy, added: “MasterChef Australia is a truly unique piece of television with universal appeal for all Australians. We started this journey with Network TEN three years ago and we’re delighted its future is secure for the longer term. We look forward to many new adventures and even greater success with this extraordinary brand.”
The new deal with TEN is for a minimum of three years, effective from 2012.