Year of comedy at Nine

By David Knox on February 2, 2011 / Filed Under News 27

The fifth and final interview with network programmers is Michael Healy, Director of Television for the Nine Network.

Tieing into Nine’s “Welcome Home” theme, this year Nine is rolling out promos that brand the network as “The Home of Laughter / Drama / Entertainment” and more. In production it is stepping up new local offerings to complement its international titles.

“We’ve made a strategic effort this year to stand for comedy and entertainment and build on a very successful slate that we have,” he says.

“We’re launching a couple of new comedies with William Shatner and $#*! My Dad Says and from Chuck Lorre the new Mike and Molly which is a breakout hit in the US.

Two and a Half Men and The Big Bang Theory are the two most successful comedies in the country at the moment, so we’re using them as companion pieces to establish the new ones.

“Further into the year we have Matt LeBlanc with Episodes, Matthew Perry with Mr. Sunshine and Come Fly with Me from the Little Britain boys Matt Lucas and David Walliams.”

Post Easter we will see TV’s look at TV itself in The Joy of Sets with Tony Martin and Ed Kavalee.

“So we’re delighted to have all of them and to be able to create that stable of comedy / entertainment is fantastic for us.”

Next week Ben Elton (pictured) premieres his highly-anticipated new show Live from Planet Earth. To be produced from Dockland Studios it will see Elton and his cast of comedians ambitiously performing live sketches. But will the Nine audience connect with his rapid-fire, sometimes cynical style?

“He’s had an incredibly successful year creating and developing characters. From what we’ve seen there are some wonderfully creative and warm characters. We’re excited about the slot on the back of Top Gear. It represents a great opportunity to build a new brand,” Healy explains.

“It will be sophisticated and we believe a very fun show.”

As Nine pursues a contemporary edge there are still unresolved questions about the future of Hey Hey it’s Saturday.

“We’re still talking to Daryl. He’s been an incredible part of Nine’s history and we’d really like to do something again with him in the future,” he insists.

“Whether it’s Hey Hey or something new that’s not yet determined.”

While some onlookers questioned the ratings for Hey Hey‘s second block, Daryl Somers has noted several events caused the show to be moved around the schedule. Healy is mindful that figures for all broadcasters have been adjusting to the introduction of digital channels.

“The landscape’s changing really rapidly, and I think everyone would agree and understand that. So we’re getting a handle on how it’s evolving and changing like everybody else.

“I think it creates opportunity for programming but for some programming it also creates challenges.”

While clarity on Hey Hey still eludes Facebook fans, there is still room for optimism.

“I’m a very big fan of Daryl Somers and I have incredible respect for him,” says Healy.

“He has been very successful and he’s done a lot for the industry so he deserves all of our respect and certainly mine personally.”

Meanwhile there is speculation Hamish and Andy may sign with Nine. Such a coup would certainly add to their entertainment stable.

Hamish and Andy are extraordinary talents so wherever they end up this year I’m sure they promise a lot,” he says coyly.

“There are a number of other entertainment shows we’re working on as well that will probably be announced in the next couple of weeks that we’re pretty excited about.”

On Monday night, the first Underbelly telemovie, Tell Them Lucifer Was Here begins with Brett Climo, Todd Lasance, Jeremy Kewley, Jane Allsop, Ditch Davey, Paul O’Brien, Annie Jones and Don Hany. It tells the 1998 story of Victoria Police officers Gary Silk and Rod Miller who were gunned down in the line of duty. Infiltration and The Man Who Got Away follow across the next two weeks.

“They’re all unique stories and very true to the Underbelly style of drama,” says Healy.

“Stylistically there is a look and tone to the Underbelly franchise. I think when the viewers come to each of these stories they will feel they are back in the world of the Underbelly franchise.

“Then we’ve got a series coming post-Easter, a period piece that I think will reinvent and evolve the perception of Underbelly. We’re very excited about Razor.”

Never far from controversy, Lucifer is unable to air in its entirety in New South Wales due to a pending legal case. Healy declined to comment on the legal hurdles or specifics about the ‘specially-prepared’ episode that will air in NSW.

“The telemovie that we’re putting to air in New South Wales is fantastic. I’ve read reports about substantial modifications to the show but that’s not true.”

In Drama there is also Rescue (now dropping the Special Ops as part of its title), the final Sea Patrol series, and two more telemovies Panic at Rock Island and Blood Brothers. Lacking a rival to Rafters, Nine is also developing projects that will be lighter in tone.

“There are a couple of concepts in development that we’re very excited about and the Drama department has done a great job and I think have offered up diversity and they’re looking further to that,” he says.

Next week also sees the sixth season for The Farmer Wants a Wife, which now boasts weddings, engagements and even a baby as part of its legacy. Healy is full of praise for the next instalment.

“It seriously is a fantastic series. Tonally it’s a great watch, full of joy and lots of drama. I genuinely think it’s a fantastic series,” he says.

“There’s a real sincerity to Farmer and we’re all fans of Natalie Gruzlewski.”

Top Gear Australia will also be back with new episodes.

“We’re looking forward to a new series very soon. Shane Jacobson has just been an outstanding fit with the network so we look forward to doing a lot more with him as well.”

Eddie McGuire hosts a revamped This is Your Life and new game show Million Dollar Drop.

Later this year Nine has a State vs State dance competition, Dance Nation.

“It’s not an elimination series, it’s a one-off event. It’s been very successful in South America and it’s been picked up across the world,” he explains.

“It’s epic in scale and played out across the country.”

Current episodes of the long-running Getaway are just 30 minutes. Is this a permanent move? Healy says no.

“It’s partnered now with RBT which is one of our big success stories from last year so we think it’ a great hour of television we’re offering up. I would be surprised if Getaway doesn’t flip back to an hour.

Getaway is successful for us for many reasons. Our sales department love the show as well. It’s important we nurture it. It’s been on the schedule for a long time and it’s been very successful for us.”

Two projects originall promised for 2010 will finally air, weight-loss series Big and the Denton-produced factual, AFP: Australian Federal Police.

“It’s a big show,” he says of the latter. “A marquee show for us and a very Channel Nine show. You’ll certainly see that very soon.

“What’s surprising about the AFP is the breadth and diversity about what they’re involved in. Every week the viewer’s going to be potentially taken into a different part of the world and a different story. It’s intriguing and eye-opening and it stands above a lot of the Factual content that’s currently on air.”

After reviving The Block for 2010, Scott Cam will return with a new series in 2011, likely to be followed by Top Design with Jamie Durie.

The Block did a great job and we have high expectations for it this year. There’s a little bit of a twist coming in the new series that I think will excite the viewers and shake it up a little bit.

“With Top Design it’s obviously great to see Jamie Durie back on Nine. He loves the show and he’s very excited to be involved.”

In International series there is David E. Kelley’s new legal drama Harry’s Law.

Harry’s Law with Kathy Bates has done a fantastic job on NBC in a challenging spot. It’s very much a Channel Nine show and we’re looking forward to launching it sometime soon.”

From the BBC there will be 3 more Sherlock adventures plus David Attenborough’s Frozen Planet, both in the second half of the year.

And what of Survivor: Redemption, airing in the US from mid-February?

“It’s on the record that I am a fan of Survivor. There are a couple of slots we’ve got earmarked and we will watch and see how they play out. I’d like to get it on the schedule as soon as possible,” he says.

“It’s been part of our Nine brand for a very long time.”

Integral to the Nine brand is a long history in News and current affairs. Recently there has been speculation about a new 6:30 Sunday project for Karl Stefanovic, but Healy talks down the rumour mill.

“We talk about slots and ideas all time, and some of those ideas go on to become something more concrete and some are works in progress,” he explains.

“Karl is doing a fantastic job on the Today show and my understanding is he’s filing some reports for 60 Minutes.

“He did a fantastic job with the floods. He’s a great presenter and he’s a good bloke.”

Nine’s coverage of the flood crisis helped remind viewers of Nine’s commitment to the disaster, beginning with the Flood Appeal before it escalated to Toowoomba and Brisbane.

“Part of the strong perception of Nine has been bundled in our dominance in News and A Current Affair. I think historically when something like this happens, as tragic as it is, Nine stumps up and delivers and reinforces that perception of who we are and what we stand for.”

Perception is indeed crucial for a television network. And while it is not alone in last-minute programming changes there is also a perception that Nine is quick to respond to a show that is under-performing, frequently upon an audience that is sometimes still discovering a show.

A pragmatic Healy acknowledges sometimes the best of intentions are subjected to television’s punishing numbers game and changing landscape.

“Television is a hungry beast. It’s has an incredible appetite and it’s organic, so it shifts and changes. As much as I think any of the networks, both here and internationally, can sit and say ‘This is what we’re offering up’ –and I’m talking about from a content point of view– everything shifts and changes. It requires all of us to be nimble and be reactive and pro-active to what’s going on,” he says.

“So as much as we have a view today about what we’re doing, things can shift and change, and I think that’s why we’ve been successful.

“If you look at any broadcaster around the world, we all spend a lot of time on analysis and development and when something doesn’t proceed it’s disappointing for all of us.”

GO! has been a leader in the multichannel environments, although it now has more serious competition. Amongst its highlights this year is Spartacus: Gods of the Arena.

GEM has also been quietly gathering pace over summer. The channels will continue to offer titles that fit with what each brand represents. Both target audiences that complement the main driver, Channel Nine.

“GO! and GEM are both doing a great job and playing compatibly to Nine so our strategy is working really well. We’re certainly happy with the brand position of all three channels.”

27 Comments »

  1. franz chong February 3, 2011 at 1:02 pm -

    I am praying that Nine does something other than more 2.5 men after A Current Affair.I remember the Episode where Charlie has visions of everyone that looks like Rose(I don’t know about the rest of you but has anyone else noticed how much the one time host of Adelaide’s ACA Kate Collins looks a little like Rose)

  2. Em February 3, 2011 at 12:30 pm -

    Good to see Nine trying some different things but also brining back some of last year’s favourites.
    Just watched the Underbelly promo and it looks good. youtube.com/channel9?gl=AU&hl=en-GB#p/a/u/1/lqzI9y_h5Qs
    Also Mike and Molly looks worth a watch on Wednesdays.

  3. k February 3, 2011 at 11:36 am -

    i’m quite looking forward to live sketch comedy.

  4. David Dent February 3, 2011 at 10:11 am -

    Awesome! Can’t wait.

    Mike and Molly, Hamish and Andy! I think its great that Nine is using their talent. would have been a tragedy to see them leave the public eye.

  5. iolanthe February 2, 2011 at 7:56 pm -

    Neither “Episodes” nor “Come Fly with me” will work on 9 – no laugh track so I give each 2 weeks before being moved around. Fortunately both (and Top Gear) can be watched via other means and without ads and being hacked to pieces to fit schedules.

  6. dee123 February 2, 2011 at 6:58 pm -

    Its a well know fact that whenever a Melbourne comedy show in on, Sydney doesn’t watch (TGYH was the exception to the rule).

  7. Alf February 2, 2011 at 6:41 pm -

    Three interesting points in this article:

    Point One: “But will the Nine audience connect with his rapid-fire, sometimes cynical style?” My guess is no. Footy Show humour (I use the term advisedly) is more the preferred style with that lot.

    Point Two: “It will be sophisticated and we believe a very fun show.” This doesn’t sound like the type of programs popular with the Nein audience.

    Point Three: The Farmer Wants a Wife. Now that’s more like standard Nine fare. You know what I mean, bland middle and working class anglos doing whatever.

  8. Adam February 2, 2011 at 4:32 pm -

    There actually sounds like there are some good shows coming to Nine, while others not so good. But every channel has shows you like and others you don’t, what I want to see is they put the shows on at certain times, advertise them and then stick to them, let them find their feet and help push them along, if after a while they still can’t make it, than fair enough, but how about putting them over on the digital channels so they have new content and people who did watch the show can still watch it! I also didn’t hear about any new shows coming to GO or GEM, thats what gets me, I know over on Eleven what time all their new shows are on and what day (I have no idea what and when is on GO and I often am on the channel, Nine doesn’t really seem to cross advertise their channels which I think is a let down), and I don’t even watch the channel that much, plus I get the feeling as that channel finds its feet I think it will add more new shows, which will give GO a run for their money, so while this years line up sounds good as long as they stick to it I’m disappointed I heard nothing for their digital channels.

  9. Armchair Analyst February 2, 2011 at 3:44 pm -

    I will give the new stuff on 9 a go like i do every year but don’t hold out much hope for many of them. Their needs to be more creativity on Tv and it just is not happening.

  10. Sal February 2, 2011 at 3:37 pm -

    Survivor is a fantastic show! Thats why they have had soooo many seasons. 10 years on, still loving the series!! :)

  11. Greg February 2, 2011 at 3:08 pm -

    David, I hope you pass this blog onto Michael Healy. Survivor is a cult show and if proof was needed, just look how many people in this blog have mentioned it. It will always collect an audience regardless of when or what channel it’s shown. For my 2 bobs worth, i’d like to see it on Gem in HD. The show often has great scenery and Gem is the channel that can do that justice.

  12. Ronnie February 2, 2011 at 1:20 pm -

    Drama is going absolutely nowhere on this network – we’re sick of Underbelly – and Rescue and Sea Patrol will both fail to attract significant audiences this year. Then what – light hearted drama? Nine is in way more trouble than it thinks this year and they’ll revert to 2.5 men asap to fill holes – but clearly Charlie Sheen is in a lot of trouble so that series is reaching the end of it’s run. Maybe time for a new Programmer?

  13. Rutzie February 2, 2011 at 12:44 pm -

    2.5 Men at 7pm is starting to become a big headache for NIne. A big decision will have to be made soon if it keeps pulling it’s current figures. Also dropping Special Ops from Rescue ain’t gonna make it any better. Underbelly style of drama is an interesting quote. Does this mean cramming as much pointless nudity into a show as humanly possible.

  14. Kev February 2, 2011 at 12:14 pm -

    Looking forward to BBC content…ashame it won’t be ad free on ABC though.

  15. Craig February 2, 2011 at 11:43 am -

    The top new show I’m waiting on is Mr. Sunshine, been watching Episodes and I like it but I’m not sure if it will work on Nine. I thought they might have said more about Top Gear AU or will we be waiting until November again?

  16. Tasmanian de√il February 2, 2011 at 11:42 am -

    If it weren’t for the constant amendments and habit of confirming new shows that never end up making it to air, 9 would be by far the best network in Australia.

  17. 2.5 men February 2, 2011 at 11:37 am -

    Survivor: Redemption could end up on GO! on perhaps a 9:30 time on C9?

    either way, hopefully its on our screens without delay

    and you know whats a good comedy show on 9? the AFL footy shows – provides great laughs throughout the season ha!

    also it would be interesting if they stick with 2.5 Men @ the 7pm or perhaps add a new show in there. its had great legs for the past 3(?) years or so, but what happens when the ratings drop?

  18. Jerome February 2, 2011 at 11:27 am -

    9 weakness, and its a big weakness, is their Australian shows. i think i could count their Australian show hits on one hand. none of those upcoming shows look good at all. why more comedy/variety? so many,good and bad ones, have flopped lately, its not what people are looking for.

    i think what 9 needs is to invest in a big reality show. whether commenters here like the genre or not you cant deny that it is the only genre people are getting into at the moment. the block and farmer only fill a handful of hours a year.

  19. stevieg February 2, 2011 at 11:11 am -

    The Joy of Sets, sounds a lot like Ed Kavalee’s show on seven last year or the year before.

  20. henry February 2, 2011 at 11:09 am -

    Survivor: Nicaragua didn’t rate to well last year, but If the Nine ads really pushed the returning contestants and game format changes angle, it could do just as well as HvV.

  21. A. February 2, 2011 at 10:42 am -

    I look forward to Sherlock ironically for me I hope it’ll be on 8.30pm Sunday timeslot when it shows up. Also I liked the repeats on GEM too last year.

  22. par3182 February 2, 2011 at 10:39 am -

    what a dreadful collection of shows

  23. will February 2, 2011 at 10:32 am -

    shame there was no mention of the new series of the games… im guessing theyre putting that in 2012 in the lead up for the olympics now

  24. pietro February 2, 2011 at 10:10 am -

    “GO! and GEM are both doing a great job”

    It’s a pity he didn’t explain why a lot of the content on GEM, the laughably called HD channel, is ancient poor-quality 4:3 and B&W material.

  25. JB February 2, 2011 at 9:49 am -

    Oh that’s why they’re saying it’s the “home of comedy” i thought it was because the networks a joke. Don’t watch Nine at all, thank god. Except for Footy Classified. Episodes is a great show, but i’m already watching that. And don’t have high hopes they’ll show Survivor fast tracked, so i’ll watch that elsewhere too.
    As for Underbelly, i really hope the hype dies down and people realise how terrible it is. Everyone praises the series, but the scripts are woeful, the directing is poor and the acting makes established actors look like amateurs. Enough already. Don’t be fooled people.

  26. AJ February 2, 2011 at 9:26 am -

    Looking forward to New Big Bang Theory, Sherlock, Survivor and Spartacus.

    I’d probably be looking forward to more shows, but it’s too much to expect that all of those listed will be screened in their entirety and without constant scheduling changes and repeats oddly placed throughout the schedule on either Nine or GO.

  27. Ben February 2, 2011 at 8:08 am -

    I was expecting more dire news for Survivor. Thanks for asking, David.

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