Seven seals killer start to the year

By David Knox on April 17, 2011 / Filed Under News 16

The Seven Network has finished the first 10 weeks of ratings with another clean sweep and thumping the competition.

As we now begin two weeks of Easter non-ratings, Seven’s survey year has left Nine and TEN in its wake, with a clear lead in Total People, Demos and 10 out of 10 weeks won.

Underpinning its schedule this year has been a solid performance by My Kitchen Rules, extended to 3 nights a week and finishing with 2.02m viewers -the only show this year to pass the 2 million mark. In Week 16 Seven’s coding of the show cleverly ensured it hogged 9 of the week’s Top 10.

Best for Nine was Sunday’s Nine News (1.38m) and NCIS for TEN (1.17m). ABC’s season final of Midsomer Murders impressed with 1.21m viewers.

Network:
Seven: 32.1
Nine: 25.5
TEN: 20.6
ABC: 16.3
SBS: 5.4

Primary Channel:
Seven: 24.1
Nine: 18.5
TEN: 15.1
ABC1: 13.1
SBS1: 4.7

Multichannels:
7TWO: 4.4
GO!: 4.1
7mate: 3.6
ELEVEN: 3.4
GEM: 2.9
ABC2: 2.1
One: 2.0
SBS2: 0.8
ABC3: 0.6
ABC News 24: 0.6

Seven won 16-39, 18-49 and 25-54 demos. It also won every night of the week and all 5 metro cities (although Nine was a close second in Sydney and Brisbane).

TEN beat Nine on Tuesday, but the ABC beat TEN on Friday.

Neighbours topped multichannels with 356,000 viewers on ELEVEN.

In Total People shares so far this year Seven now has 31.4%, Nine 26.5%, TEN 20.1%, ABC 16.6%, SBS 5.4%.

In the 25-54 demo race in 2011 Seven has 31.2%, Nine 28.5%, TEN 23.5%, ABC 11.6%, SBS 5.2%.

For 18-49s Seven leads 31.9%, Nine 28.3%, TEN 24.6%, ABC 10.2%, SBS 4.9%.

Week 16
Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 My Kitchen Rules-Winner Announced Seven 2,020,000 531,000 671,000 340,000 229,000 249,000
2 My Kitchen Rules-Grand Final Seven 1,719,000 452,000 578,000 302,000 182,000 205,000
3 My Kitchen Rules-Tue Seven 1,604,000 376,000 541,000 305,000 187,000 195,000
4 My Kitchen Rules-Mon Seven 1,518,000 389,000 517,000 253,000 171,000 186,000
5 Seven News – Sun Seven 1,442,000 323,000 408,000 305,000 163,000 243,000
6 Winners & Losers Seven 1,389,000 318,000 492,000 246,000 157,000 177,000
7 Nine News Sunday Nine 1,382,000 502,000 394,000 257,000 129,000 101,000
8 Border Security – Australia’s Front Line Seven 1,316,000 359,000 384,000 201,000 144,000 228,000
9 The Force – Behind The Line Seven 1,264,000 358,000 346,000 196,000 138,000 226,000
10 Sunday Night Seven 1,252,000 271,000 411,000 215,000 157,000 199,000
11 Seven News – Sat Seven 1,235,000 349,000 341,000 253,000 115,000 176,000
12 Seven News Seven 1,227,000 283,000 354,000 236,000 150,000 204,000
13 Midsomer Murders ABC1 1,218,000 342,000 343,000 188,000 148,000 196,000
14 NCIS Ten 1,174,000 335,000 339,000 219,000 119,000 161,000
15 60 Minutes Nine 1,160,000 347,000 366,000 195,000 120,000 132,000
16 Today Tonight Seven 1,156,000 273,000 337,000 223,000 136,000 186,000
17 The Biggest Loser Families – Weigh-In & Elimination Ten 1,107,000 333,000 277,000 252,000 89,000 156,000
18 Better Homes And Gardens Seven 1,088,000 291,000 369,000 166,000 120,000 143,000
19 Talkin’ ‘Bout Your Generation Ten 1,076,000 301,000 358,000 178,000 92,000 148,000
20 The Big Bang Theory Nine 1,065,000 276,000 338,000 246,000 77,000 128,000
21 New Tricks ABC1 1,057,000 306,000 286,000 202,000 111,000 154,000
22 Nine News Nine 1,028,000 309,000 301,000 231,000 99,000 88,000
23 Home And Away Seven 1,003,000 241,000 317,000 191,000 124,000 130,000
24 ABC News ABC1 975,000 277,000 315,000 148,000 97,000 137,000
25 The Biggest Loser Families – Sydney To Hobart Challenge Part 2 Ten 970,000 265,000 293,000 198,000 87,000 127,000
26 Nine News Saturday Nine 962,000 325,000 294,000 190,000 98,000 55,000
27 A Current Affair Nine 958,000 314,000 267,000 205,000 78,000 94,000
28 ABC News-Sa ABC1 946,000 239,000 304,000 201,000 77,000 126,000
29 A Current Affair -Sunday Nine 945,000 347,000 259,000 176,000 82,000 82,000
30 Conviction Kitchen-Mon Seven 928,000 224,000 316,000 161,000 120,000 107,000
31 Bondi Rescue Ten 893,000 260,000 235,000 198,000 84,000 114,000
32 Detroit 1-8-7 Seven 883,000 212,000 310,000 163,000 101,000 98,000
33 Customs Nine 870,000 323,000 229,000 160,000 84,000 74,000
34 The Biggest Loser Families – Best Transformations Ten 870,000 220,000 278,000 182,000 82,000 109,000
35 Modern Family Rpt Ten 869,000 244,000 270,000 168,000 70,000 117,000
36 The Mentalist Nine 863,000 227,000 325,000 143,000 83,000 86,000
37 Australian Story ABC1 859,000 257,000 299,000 144,000 78,000 82,000
38 The Biggest Loser Families – Challenge Ten 837,000 213,000 245,000 192,000 77,000 110,000
39 Doc Martin Rpt ABC1 820,000 205,000 253,000 175,000 84,000 102,000
40 The Big Bang Theory -Tue Nine 813,000 226,000 240,000 166,000 73,000 107,000
41 The Biggest Loser Families – Sydney To Hobart Challenge Ten 808,000 233,000 232,000 160,000 73,000 109,000
42 Grey’s Anatomy Seven 795,000 197,000 236,000 174,000 115,000 73,000
43 Bones (R) Seven 779,000 228,000 211,000 116,000 110,000 114,000
44 Mike & Molly Nine 777,000 216,000 237,000 163,000 66,000 96,000
45 Two And A Half Men Nine 777,000 225,000 227,000 169,000 58,000 97,000
46 The Big Bang Theory -Rpt Nine 773,000 225,000 231,000 192,000 47,000 78,000
47 Two And A Half Men -Ep1 Nine 771,000 203,000 253,000 177,000 62,000 76,000
48 RBT Nine 769,000 230,000 260,000 113,000 82,000 84,000
49 The 7pm Project Ten 763,000 203,000 251,000 148,000 74,000 88,000
50 ABC News-Su ABC1 762,000 226,000 200,000 133,000 78,000 125,000
51 Four Corners ABC1 762,000 231,000 250,000 129,000 69,000 82,000
52 Nine’s Live Friday Night Football Nine 760,000 511,000 *** 249,000 *** ***
53 M-Bolt Seven 751,000 222,000 231,000 121,000 71,000 107,000
54 Getaway Nine 747,000 202,000 249,000 117,000 94,000 84,000
55 NCIS: Los Angeles Tues Ten 739,000 238,000 187,000 119,000 101,000 94,000
56 Heston’s Mission Impossible Seven 730,000 156,000 242,000 136,000 94,000 102,000
57 Castle Seven 707,000 195,000 188,000 123,000 106,000 94,000
58 The Good Wife Ten 698,000 216,000 215,000 121,000 76,000 70,000
59 Human Planet ABC1 697,000 212,000 176,000 139,000 75,000 95,000
60 House Mon Ten 687,000 178,000 226,000 133,000 60,000 90,000
61 Catalyst ABC1 684,000 194,000 211,000 124,000 57,000 98,000
62 The Footy Show Nine 681,000 102,000 356,000 59,000 87,000 77,000
63 Media Watch ABC1 678,000 204,000 225,000 113,000 71,000 65,000
64 Law And Order: SVU Ten 676,000 199,000 193,000 120,000 88,000 74,000
65 Spooks ABC1 668,000 190,000 179,000 142,000 55,000 102,000
66 Hawaii Five-O Ten 667,000 213,000 127,000 160,000 74,000 94,000
67 The Million Dollar Drop Nine 666,000 168,000 260,000 79,000 83,000 76,000
68 7.30 ABC1 662,000 215,000 188,000 107,000 66,000 86,000
69 ABC News Up-Date ABC1 660,000 184,000 190,000 120,000 71,000 94,000
70 Australia’s Funniest Home Videos Nine 658,000 235,000 233,000 92,000 47,000 51,000
71 Two And A Half Men -Wed Nine 654,000 189,000 193,000 129,000 59,000 86,000
72 Parenthood Seven 644,000 154,000 264,000 77,000 73,000 76,000
73 Gardening Australia ABC1 643,000 153,000 202,000 140,000 77,000 72,000
74 Two And A Half Men -Tue Nine 641,000 190,000 190,000 140,000 47,000 74,000
75 Seven’s AFL: Rnd 4: Richmond V Collingwood Seven 633,000 8,000 436,000 7,000 101,000 81,000
76 Ten News At Five Ten 632,000 177,000 212,000 97,000 56,000 90,000
77 Desperate Housewives Seven 621,000 201,000 160,000 113,000 92,000 54,000
78 Two And A Half Men -Ep2 Nine 609,000 139,000 227,000 126,000 54,000 62,000
79 Q&A ABC1 598,000 186,000 177,000 118,000 74,000 43,000
80 M-Fast And Furious Seven 590,000 145,000 208,000 111,000 56,000 70,000
81 RPA Where Are They Now? Nine 587,000 150,000 190,000 103,000 79,000 66,000
82 Qi ABC1 578,000 202,000 142,000 81,000 72,000 81,000
83 Brothers & Sisters Seven 576,000 173,000 208,000 67,000 61,000 68,000
84 Turn Back Time: The High Street ABC1 571,000 166,000 164,000 88,000 63,000 90,000
85 Adam Hills In Gordon St Tonight ABC1 565,000 174,000 177,000 93,000 71,000 50,000
86 Foreign Correspondent ABC1 563,000 180,000 160,000 78,000 56,000 89,000
87 The Long Goodbye ABC1 561,000 187,000 176,000 77,000 67,000 54,000
88 Hot Seat Nine 560,000 153,000 159,000 143,000 58,000 47,000
89 Deal Or No Deal Seven 559,000 135,000 174,000 106,000 66,000 78,000
90 Grumpy Guide To… ABC1 547,000 135,000 169,000 104,000 68,000 70,000
91 Saturday Night AFL Ten 539,000 59,000 254,000 27,000 122,000 77,000
92 Melbourne International Comedy Festival All Star Supershow 2011 Ten 536,000 108,000 204,000 85,000 71,000 68,000
93 Nine’s Sunday Football Nine 534,000 357,000 *** 177,000 *** ***
94 The New Inventors ABC1 526,000 178,000 152,000 81,000 57,000 57,000
95 Harry’s Law Nine 503,000 158,000 185,000 63,000 41,000 57,000
96 Saturday Afternoon AFL Ten 494,000 49,000 229,000 54,000 57,000 105,000
97 Top Gear Nine 484,000 130,000 146,000 89,000 56,000 64,000
98 Nine’s Friday Night Football Nine 481,000 341,000 *** 140,000 *** ***
99 Doctor Who’s Greatest Moments Cutdowns ABC1 477,000 121,000 152,000 91,000 49,000 64,000
100 Waking The Dead Rpt ABC1 462,000 133,000 131,000 84,000 48,000 66,000

Week 16

16 Comments »

  1. Secret Squïrrel April 18, 2011 at 6:52 pm -

    @tmorgan96 – Nine did rebrand themselves. Remember, they’re the Home of Laughter? Obviously only of the ironic and self-deprecating type.

    They’re not in “rebuilding mode” at all. If anything, they’ve actually gotten a little worse this last month and have descended into farce. They’re running around like headless chickens altho’ that’s prob an insult to directionless poultry which are at least edible. Hardly anything of the insubstantial fare that Nine have served up these last few months is worth investing time in. The few tasty morsels that they have had never seem to last very long and I have to find out from sites like this where they have gone and if they’re coming back.

  2. tmorgan96 April 18, 2011 at 10:38 am -

    Nine is in rebuilding mode. They’ve lost eveything they once had when they were ‘Still the One.’ Much the same as NBC in the States, who are now 5th in ratings. All it will take is one or two hits to revive it.
    Maybe Nine should rebrand themselves, give themselves a fresh new look. Half the reason people don’t watch Nine is because their On-Air presentation is bland and unoriginal.

  3. Allie April 18, 2011 at 9:44 am -

    Welcome to Nine and Ten’s annual first quarter nightmare. Assuming MKR performs solidly again next year, Seven will once again owns the weekly ratings from the Australian Open in late January until MKR’s conclusion in late April. Three months of major pain for the other commercial FTA’s. Agree that both Nine and Ten have failed miserably this year. The less said about Nine’s “Home of Comedy” rebranding exercise, the better. What a dismal failure that has been.

  4. daveinprogress April 17, 2011 at 7:16 pm -

    Nine were on top for so long, quite inexplicably too, that in recent years, they have struggled in the wilderness of finally being beaten. They have no vision, and seem clueless and helpless to help themselves. It has been fascinating to observe.

  5. Peter A April 17, 2011 at 6:31 pm -

    One HD figures are already going up

  6. Ronnie April 17, 2011 at 6:08 pm -

    @ Trix I know what you mean – but these guys actually get paid millions of dollars! How hard can it be to get it all so wrong? Even drama this year is all recommissions – UB4, RSO3, SP5. No new ideas seem to get past first base.

  7. Adam April 17, 2011 at 6:08 pm -

    Will NCIS now have to rebrand itself as the number 2 overseas drama?

  8. Jellyman April 17, 2011 at 5:56 pm -

    Looking Forward to the next 14 nights of non-rating goodness.

  9. franz chong April 17, 2011 at 5:09 pm -

    Deal may have the numbers but for those of us who can’t stand O’Keefe or Eddie and are too old for kids shows there has to be a decent alternative to either.

  10. Big V April 17, 2011 at 4:08 pm -

    TEN’s ratings will go up with MasterChef, the Logies and the new ONE HD’s coming up with Nine third after Easter.

  11. Trix April 17, 2011 at 3:02 pm -

    @Ronnie, agree. The entire station is comatose. It seems someone in the programming department is just pressing the Big Bang Theory/Eddie McGuire/Top Gear repeat play button to keep programs going to air.

  12. tv April 17, 2011 at 1:46 pm -

    How was the Hot Seat and DOND numbers determined. Deal had 2000 more viewers over the week when you add up the totals, yet it falls behind one place to Hot Seat.

  13. Castle April 17, 2011 at 1:10 pm -

    Nine and Ten’s start to the ratings year can be summarised in one word. Fail. Their poor performance, underpinned by a poor selection of programmes and eratic scheduling changes has allowed Seven to such a massive lead. I think we can just about call the year already.

  14. Kenny April 17, 2011 at 11:52 am -

    No 7mate in the multichannels but GEM shown twice with different figs ?

  15. Ronnie April 17, 2011 at 11:49 am -

    I wonder when Nine management will even notice how bad this situation is. They don’t seem to be doing anything to improve their main channel share. It almost feels like paralysis has taken over as they simply watch the trainwreck as if they are disinterested bystanders. It’s weird.

  16. Mr. Do-Bee April 17, 2011 at 11:33 am -

    You missed 7mate’s share in the multi channels.

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