Stars align in new Freeview campaign
For the first time ever competing network talent have come together to promote Freeview in a new campaign.
- Published by David Knox
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Rival network personalities will appear in a new Freeview campaign from Sunday evening.
Freeview has gathered together more than 40 on-air talent for its new campaign. Kerri-Anne Kennerley (Nine), Les Murray (SBS), Gary Mehigan (TEN), Tom Williams (Seven) and Kayne Tremills (ABC) all took part in a three day shoot, the first time ever that competing network talent have come together to promote free-to-air television.
The new campaign goes to air on Sunday with the theme “Everyone loves Freeview.” It will celebrate the 16 channels and their successes.
79% of households are now watching Freeview, with an increase in the hours of TV watched (three hours and 10 minutes every day during 2010).
Freeview CEO Robin Parkes said, “We are so excited to have pulled off such a complex shoot with all our on-air talent and the end result looks fantastic. This is testament to the success of the partnership between the free-to-air networks, having all the talent come together to support the campaign. The celebrities from all the networks had a huge amount of fun on the sets in Melbourne and Sydney which you can see in the commercial!”
“The new Freeview TV campaign is a celebration of the great content that is offered across Freeview’s full suite of digital channels. It’s also a celebration of the success of these channels and the fact that all this great content is free – the way TV should be.”
The campaign will launch on Sunday 8th May at 6.27pm Eastern standard time nationally as part of a multi-network roadblock with three commercials: 1 x 60 second, 1 x 30 second and 1 x 15 second (network specific version).
A 30 second commercial will be introduced on 15 May and a 15 second commercial will launch on 22 May.
The campaign launches on the same day as ONE revamps.
38 Responses
Freeview=crapview….more of the same reruns….Cops, Bewitched, I Dream of Jeannie, sport and black-and-white movies in glorious standard definition. Ever since we made the switch to Foxtel, we managed to get live primetime sport in glorious high definition for the first time in 13 months.
What are the odds the a lot of the people in the advertisement also have foxtel lol
@Kerry: They should give you the Freeview ad account.
@Bob – I’m with you there. Wasn’t implying that Foxtel was any better – never had it, never will. I’m not welded to the TV. If there’s nothing on, neither is the TV. I’ll go and wash my mouth out with soap now…
i thought FTA stood for F*** the Audience.
@Secret Squirrel…Hours and hours of old shows from last century? Endless repeats? Sounds a lot like the Pay TV we used to have, until we asked ourselves one day, Why the hell are we paying $100 for this?
Hope this doesn’t get onto the ABC channels.
Free, yes… And the quality of programming reflects that value.
If you asked 10 people in the street, they probably couldn’t tell you what ‘Freeview’ is.
Tom Williams needs a mute button.
The people complaining about how free tv is crappy cannot complain. Foxtel is full of ads, old programs, time changing and axing and you get all that for over a hundred a month. I’ll stick with free tv any day.
@Stan – Freeview may not own or run the networks but the networks do own Freeview. It comprises all of the capital city networks plus the major regionals – Prime, WIN, & SC. They are affectively shareholders of Freeview and it’s quite right that people pull Parkes up for talking bollocks about the state of FTA in Australia.
Bazza has hit the nail on the head regarding the real reason why Freeview wants you to buy only certain PVRs. Being “Freeview-approved” is probably the single biggest reason not to purchase any particular PVR.
Freeview was formed to counteract what was seen to be the growing threat from Pay-TV. Of course, they’re 5-10 years behind the curve as, within the next decade, IPTV and off-shore downloads (legal and illegal) will become much more significant threats.
After reading some of the comments here… I’m thinking a lot of people don’t know what “Freeview” is.
It’s not the bunch of new channels, they are there regardless. It’s not a seperate entity that shows TV programs, it’s actually a body owned and run by existing TV stations. Its only product thus far is a flawed and incomplete EPG.
What it is is a construct. It’s a marketing entity. Do some research, for goodness sake.