Variety the key to success

By David Knox on May 22, 2011 / Filed Under News 12

Last week Nine and TEN made subtle in-roads to try and tackle Seven’s stronghold on the ratings, but it wasn’t enough to topple the year’s runaway leader.

TEN is now coding MasterChef episodes separately with OzTAM¬†(a strategy Seven employed for My Kitchen Rules) rather than averaging out a figure across several of its episodes. The move doesn’t affect shares, but it does look a lot nicer in a Top 20 and end of year results.

Nine’s Come Fly With Me pulled an impressive audience on Mondays, possibly spurred on by a flimsy controversy triggered by regional broadcasters.

But it was again Australia’s Got Talent that ruled the week, at just under 1.8m viewers.

SBS pulled a big share for Sunday night thanks to Eurovision, with SBS ONE even topping ABC1 in primary channels.

With a diverse schedule of programming, Seven was again able to win Week 21 of ratings.

Network:
Seven: 31.3
Nine: 24.7
TEN: 23.0
ABC: 15.2
SBS: 5.8

Primary Channel:
Seven: 23.8
Nine: 18.0
TEN: 17.2
ABC1: 11.8
SBS1: 5.0

Multichannels:
7TWO: 4.4
GO!: 3.9
7mate: 3.1
ELEVEN: 3.1
GEM: 2.9
ONE: 2.7
ABC2: 2.2
SBS2: 0.8
ABC3: 0.7
ABC News 24: 0.6

Seven won 18-49 and 25-54, TEN won 16-39 demos.

Seven was first every night of the week except Thursday, which fell to Nine. TEN beat Nine on Tuesday and Wednesday.

Seven won all 5 cities.

Top 100
Rnk Description Stn Network Sydney Melbourne Brisbane Adelaide Perth
1 Australia’s Got Talent-Tue Seven 1,789,000 503,000 519,000 341,000 214,000 212,000
2 Seven News – Sun Seven 1,745,000 317,000 559,000 348,000 171,000 350,000
3 Dancing With The Stars Seven 1,613,000 402,000 505,000 296,000 200,000 210,000
4 Masterchef Australia Mon Ten 1,571,000 443,000 521,000 266,000 149,000 192,000
5 Australia’s Got Talent-Wed Seven 1,529,000 460,000 413,000 295,000 171,000 190,000
6 Masterchef Australia Thurs Ten 1,509,000 385,000 559,000 246,000 143,000 176,000
7 Come Fly With Me Nine 1,483,000 487,000 408,000 255,000 146,000 186,000
8 Nine News Sunday Nine 1,441,000 469,000 416,000 316,000 142,000 98,000
9 Masterchef Australia Sun Ten 1,409,000 409,000 437,000 238,000 158,000 168,000
10 Masterchef Australia Wed Ten 1,405,000 368,000 495,000 230,000 126,000 188,000
11 Masterchef Australia Tues Ten 1,375,000 391,000 472,000 239,000 126,000 148,000
12 Winners & Losers Seven 1,352,000 347,000 478,000 199,000 141,000 187,000
13 Angry Boys ABC1 1,339,000 369,000 494,000 231,000 114,000 132,000
14 Seven News Seven 1,297,000 313,000 373,000 245,000 154,000 212,000
15 The Big Bang Theory Nine 1,262,000 326,000 405,000 282,000 106,000 142,000
16 The Amazing Race Australia Seven 1,258,000 338,000 437,000 183,000 124,000 176,000
17 Seven News – Sat Seven 1,233,000 272,000 365,000 273,000 137,000 186,000
18 Today Tonight Seven 1,229,000 310,000 342,000 232,000 148,000 198,000
19 Spicks And Specks ABC1 1,108,000 320,000 344,000 211,000 112,000 121,000
20 NCIS Ten 1,098,000 299,000 316,000 224,000 120,000 140,000
21 Nine News Nine 1,090,000 277,000 351,000 274,000 103,000 86,000
22 60 Minutes Nine 1,082,000 351,000 345,000 189,000 85,000 112,000
23 In Their Footsteps Nine 1,058,000 302,000 368,000 223,000 81,000 84,000
24 Home And Away Seven 1,050,000 286,000 299,000 208,000 118,000 140,000
25 Criminal Minds Seven 1,028,000 278,000 284,000 210,000 120,000 136,000
26 Better Homes And Gardens Seven 1,027,000 290,000 311,000 184,000 115,000 126,000
27 Bondi Vet Ten 1,009,000 268,000 354,000 154,000 110,000 123,000
28 Nine News Saturday Nine 1,008,000 304,000 317,000 204,000 95,000 88,000
29 Masterchef Australia – Masterclass Ten 988,000 244,000 343,000 190,000 101,000 111,000
30 A Current Affair Nine 986,000 273,000 317,000 229,000 78,000 89,000
31 ABC News ABC1 978,000 280,000 305,000 150,000 114,000 129,000
32 Glee Wed Ten 953,000 293,000 307,000 151,000 66,000 136,000
33 Offspring Ten 930,000 263,000 286,000 138,000 110,000 133,000
34 Castle Seven 924,000 289,000 266,000 160,000 113,000 96,000
35 RBT Nine 897,000 267,000 293,000 173,000 82,000 83,000
36 Merlin Ten 887,000 302,000 208,000 149,000 87,000 140,000
37 The Good Wife Ten 886,000 251,000 290,000 150,000 87,000 109,000
38 ABC News-Sa ABC1 881,000 257,000 279,000 141,000 91,000 113,000
39 Grey’s Anatomy Seven 848,000 261,000 252,000 148,000 89,000 97,000
40 The Big Bang Theory -Rpt Nine 832,000 225,000 262,000 184,000 68,000 92,000
41 Australia’s Funniest Home Videos Nine 821,000 255,000 245,000 149,000 88,000 84,000
42 No Ordinary Family Seven 811,000 209,000 256,000 138,000 81,000 127,000
43 The Mentalist Nine 808,000 258,000 254,000 150,000 65,000 81,000
44 The 7pm Project Ten 798,000 205,000 283,000 159,000 60,000 90,000
45 Seven’s AFL: Rnd 9: Carlton Vs Geelong Seven 794,000 11,000 528,000 7,000 153,000 95,000
46 Doctor Who ABC1 785,000 244,000 175,000 142,000 99,000 125,000
47 The Great Rift: Africa’s Wild Heart ABC1 774,000 243,000 182,000 151,000 93,000 106,000
48 Offspring Ep 2 Ten 759,000 190,000 243,000 104,000 106,000 116,000
49 ABC News-Su ABC1 758,000 227,000 185,000 138,000 93,000 115,000
50 CSI: Crime Scene Investigation Nine 754,000 230,000 208,000 137,000 93,000 86,000
51 RPA Nine 743,000 204,000 226,000 128,000 99,000 87,000
52 Australian Story ABC1 740,000 247,000 215,000 133,000 69,000 76,000
53 Four Corners ABC1 735,000 215,000 228,000 140,000 83,000 68,000
54 AFP – Australian Federal Police Nine 720,000 206,000 236,000 129,000 64,000 85,000
55 Parenthood Seven 719,000 203,000 290,000 95,000 69,000 61,000
56 Sea Patrol: Damage Control Nine 717,000 233,000 189,000 139,000 83,000 74,000
57 Criminal Minds (R) Seven 713,000 211,000 205,000 140,000 76,000 82,000
58 Hawaii Five-O Ten 712,000 195,000 204,000 133,000 76,000 103,000
59 Castle-Ep.2 Seven 706,000 202,000 220,000 118,000 79,000 86,000
60 The Footy Show Nine 700,000 137,000 331,000 78,000 90,000 64,000
61 Secret Mediterranean Seven 692,000 167,000 188,000 152,000 79,000 106,000
62 Spooks ABC1 691,000 192,000 204,000 123,000 78,000 94,000
63 David Attenborough’s Madagascar Nine 683,000 182,000 162,000 168,000 90,000 81,000
64 Law And Order: SVU Ten 674,000 184,000 209,000 117,000 84,000 80,000
65 Customs Nine 670,000 178,000 207,000 132,000 64,000 88,000
66 Media Watch ABC1 662,000 197,000 212,000 124,000 68,000 61,000
67 Big – Extreme Makeover Nine 660,000 160,000 262,000 114,000 66,000 58,000
68 Great Rift: Inside The Great Rift ABC1 645,000 207,000 134,000 125,000 85,000 94,000
69 Ten News At Five Ten 641,000 163,000 211,000 103,000 63,000 102,000
70 NCIS: Los Angeles Tues Ten 640,000 180,000 179,000 116,000 90,000 75,000
71 7.30 ABC1 635,000 198,000 180,000 115,000 69,000 74,000
72 Qi ABC1 632,000 224,000 174,000 82,000 72,000 80,000
73 M-The Princess Diaries Seven 630,000 174,000 198,000 114,000 57,000 87,000
74 How I Met Your Mother Seven 627,000 209,000 166,000 115,000 61,000 76,000
75 Desperate Housewives Seven 624,000 222,000 193,000 72,000 68,000 69,000
76 How I Met Your Mother (R) Seven 622,000 203,000 171,000 111,000 54,000 82,000
77 Between The Lines Nine 613,000 140,000 260,000 90,000 63,000 60,000
78 Hot Seat Nine 606,000 157,000 172,000 174,000 59,000 44,000
79 Doctor Who: Confidential Cutdown ABC1 605,000 207,000 129,000 103,000 77,000 90,000
80 Hungry Beast ABC1 598,000 163,000 214,000 109,000 51,000 61,000
81 Deal Or No Deal Seven 588,000 141,000 181,000 110,000 67,000 89,000
82 Thorne: Sleepyhead ABC1 583,000 167,000 151,000 116,000 63,000 86,000
83 Gardening Australia ABC1 581,000 128,000 191,000 111,000 83,000 68,000
84 Q&A ABC1 579,000 197,000 173,000 106,000 65,000 38,000
85 Jamie Oliver’s Food Revolution Ten 575,000 139,000 205,000 114,000 44,000 73,000
86 The Mentalist -Ep2 Nine 574,000 149,000 231,000 104,000 50,000 41,000
87 Brothers & Sisters Seven 556,000 138,000 213,000 62,000 53,000 90,000
88 Lie To Me Wed Ten 555,000 134,000 195,000 94,000 60,000 71,000
89 Foreign Correspondent ABC1 517,000 155,000 127,000 117,000 59,000 59,000
90 Catalyst ABC1 513,000 155,000 145,000 102,000 56,000 56,000
91 Nine’s Live Friday Night Football Nine 511,000 329,000 *** 182,000 *** ***
92 Getaway -Sat Nine 505,000 160,000 148,000 95,000 55,000 47,000
93 M-Just Like Heaven Seven 503,000 185,000 117,000 112,000 44,000 46,000
94 Minuscule ABC1 499,000 110,000 161,000 95,000 66,000 67,000
95 Eurovision Song Contest – Final SBS ONE 498,000 159,000 162,000 79,000 51,000 48,000
96 CSI: Miami Nine 495,000 163,000 137,000 101,000 52,000 41,000
97 Seven’s AFL: Rnd 8: Western Bulldogs Vs Richmond Seven 490,000 26,000 336,000 47,000 74,000 7,000
98 Embarrassing Bodies Nine 486,000 144,000 177,000 71,000 62,000 32,000
99 Collectors ABC1 481,000 103,000 165,000 90,000 56,000 67,000
100 The New Inventors ABC1 459,000 145,000 147,000 81,000 55,000 31,000

Week 21

12 Comments »

  1. tvaddict May 24, 2011 at 12:03 am -

    Most of the old movies they are showing are hardly classics, crappy old westerns mainly, fine if your into westerns but its not like they’re showing Hitchcock classics etc. They have however improved on their selection of movies at night, with some decent 70’s thrillers & horrors.

    @David Dyer are you being sarcastic or have you lost the plot??

    Good to see 7 have learnt their lesson from the fiasco that was X-Factor, this time the acts actually do have talent.

  2. Blindowl May 23, 2011 at 1:29 pm -

    When I was young watching old movies on weekend TV was one of the major introductions I had to cinema history and the great films and stars of the past. For many years younger people were denied this as sport reigned on all stations. I’m really pleased young people are now getting that choice again (they can discover black + white films can be fantastic). I hope parents encourage them to try these old films – it should be part of everyone’s education!!!

  3. Gary May 23, 2011 at 11:18 am -

    AGT………from the picture above looks like Young Talent Time

  4. Veronica May 23, 2011 at 8:03 am -

    Harold do you watch GEM? – B&W movies are only on the weekend during the day, I’m glad it provides something different to GO!/Mate & Eleven. Of the digitals I only watch 7 Two ABC2 & GEM. Looking at the numbers above Mate did a 3.1 Eleven did a 3.1 GEM did a 2.9 & One did a 2.7, seems like they’re all getting a decent slice of the numbers, I doubt they’ll be re branding anytime soon.

  5. David Dyer May 23, 2011 at 2:17 am -

    Message to Ten and Nine viewers, watch more of their shows (though I still advise you to wait till later for the DVDs/Blu-rays of the BBC Worldwide stuff to come out)! We need to avenge Ten and Nine now! Also, watch more ABC1! Seven must be stopped.

    PS. I wonder if Seven has spies inside the other networks? No wonder why Seven creamed Nine and Ten in the first part of ratings.
    PPS. Does Free TV Australia have rules against TV network spies in their Code Of Practice?

  6. MuchoTB May 22, 2011 at 6:19 pm -

    I second Cooky’s comments, thanks David! Always enjoy reading these weekly wrap-ups/network overviews.

    I’m happy that The Good Wife and Castle have been getting solid ratings lately, two fantastic shows.

  7. Harold May 22, 2011 at 4:49 pm -

    If i were nine, i’d be Very worried about ten taking the second position in primary channel and network.
    It looks like the relaunching of One HD has worked to ten’s favour. making a point of HD movies, HD sport etc is really cutting though.
    How far way is a relaunch of GEM? 3 months, 6 months.
    showing 1940’s movies isn’t really cutting it. They ve got the HD bandwidth use it.

  8. Karebear May 22, 2011 at 4:37 pm -

    Has Dancing with the stars and Australia’s got talent rated this well in previous years?

  9. Craig May 22, 2011 at 4:22 pm -

    Must be a worry for Nine that TEN is withing 1 point of taking 2nd place.

  10. Cooky May 22, 2011 at 3:32 pm -

    Thanks for the posting David. Always look forward to your weekly wrap up!

    So with State of Origin Game one this week, what numbers are we expecting for that? 2 mil at least? It’s probably the only night this week that Nine can guarantee a win and in past years, led to winning the week too. But Seven will probably still win the week regardless.

    I think when Nine can’t win the week with a State of Origin game, it just shows you the state of play at the moment (pardon pun).

  11. Andrew May 22, 2011 at 3:14 pm -

    Disappointing start for Offspring. With Asher’s recent success’s (and, of course, her turn in Paper Giants) I thought it would do 1.2-1.3M, and really find its audience this year.

  12. Jerome May 22, 2011 at 2:57 pm -

    Very happy to see AGT at #1. if it is doing these numbers for the auditions imagine what it will do for the winner announced.

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