ASTRA Industry Excellence Awards: nominations open

Nominations are now open for the 2012 ASTRA Industry Excellence Awards.

These awards recognise outstanding achievements by individuals, channels and agencies in the promotion of subscription television, but differ from the annual ASTRA Awards which recognise performers and programmes.

Last year’s winners include The LifeStyle Channel, AUSTAR, Channel V, FOXTEL, FOX8, The Weather Channel and Cartoon Network.

Petra Buchanan, CEO of ASTRA said, “The continued growth of subscription TV in Australia is, in no small way, propelled by the contributions of the talented marketing and communications professionals working in the industry. These awards provide recognition of the hard work and innovative thinking that have helped deliver our messages and information to all Australians.”

There are nine categories to be judged on campaign strategy, implementation, results and creativity:
Most Outstanding Marketing Campaign for Subscription Sales or Subscriber Retention / Extension
Most Outstanding Use of Subscription Television for a Consumer Advertising Campaign
Most Outstanding On-Air Program Promotion
Most Outstanding Off-Air Program Promotion
Most Outstanding Channel Image Spot
Most Outstanding Multimedia Promotion
Most Outstanding PR/Communications Campaign
Most Outstanding Marketing Campaign Under $50,000
Most Outstanding Use of Technology

The 2012 ASTRA Conference will take place on on Thursday March 22nd at the Sydney Convention and Exhibition Centre, with speakers, panel discussions, Women in Television breakfast, lunch and cocktail functions.

Submissions close 4PM on Friday, 16 December 2011.