Nine’s Celebrity Apprentice finished on a high with a popular winner in Julia Morris and 1.61m viewers for the Winner Announced moment.
Nine coded the 90 minute show into three titles with OzTAM, a habit it has been doing across the series. The Boardroom was 1.31m viewers and the Challenge was 1.05m. Both Seven and TEN have used similar strategies for finales and events before (keep your eye on The X Factor and Junior Masterchef this week), but it’s been an unusual approach for weekly episodes.
But the success of Celebrity Apprentice was not enough to stop Seven from winning Monday night.
The X Factor averaged 1.45m for its lengthy showing of more than two hours. Next for Seven were Seven News (1.16m), Today Tonight (1.11m), Home and Away (1.06m) and Kyle and Jackie O’s Night with the Stars (560,000).
Nine’s other performers included The Big Bang Theory (Ep 1: 1.37m, 1.16m), Nine News (982,000) and A Current Affair (971,000). They are disappointing numbers for ACA given the scoop of a Matthew Newton interview -the show pulled more recently with Geoffrey Edelsten. The Mentalist was 792,000 and CSI: Miami 469,000.
Junior Masterchef (675,000) topped TEN’s list then TEN News at Five (608,000), The Project (599,000), Undercover Boss (594,000), Law and Order: SVU (472,000). Good News World was 165,000.
On ABC1 it was ABC News (951,000), 7:30 (664,000), Who’s Been Sleeping in My House? (594,000), The Hour (474,000) and Miniscule (413,000).
Mythbusters was 228,000 on SBS ONE with Housos on 203,000.
Heartbeat topped multichannels on 314,000.
Seven won the night.