Adelaide company Imagination has bought the rights to Humphrey B. Bear, who was sold after Banksia Productions declared bankruptcy.
Imagination chief executive Shane Yeend said he was exploring a new TV program, charity work or a re-invention in an animated series
“Anything is possible,” he said.
“Look what happened with Bananas In Pyjamas.
“They made it into an animated series and now it is on its way to becoming a billion-dollar brand. It is not an easy road. The kids’ market is a very tough market these days, but Humphrey is still recognised by young children. My daughter loves him.”
After sifting through 40 years worth of material, Yeend plans a reunion for Humphrey’s extended family.
“We have come across all these people who have had something to do with Humphrey and we thought it would be nice to have a reunion later this year to celebrate how he has affected so many people.”
Sounds like a great idea.