It was some weeks ago when posters for the new season of Mad Men created headlines, due to a similarity to The Falling Man documentary, which looked at the death of a man who fell from the World Trade Centre in the 9/11 tragedy.
The poster is a variation on the show’s opening titles.
But now that billboards have appeared in New York, including one reportedly near the site known as ‘Ground Zero’, it’s easy to see why locals have been offended.
“The image of Don Draper tumbling through space has been used since the show began in 2007 to represent a man whose life is in turmoil,” cable network AMC said.
“The image used in the campaign is intended to serve as a metaphor for what is happening in Don Draper’s fictional life and in no way references actual events,” the statement added.