The Herald Sun has now apologised for naming Hamish Blake as Gold Logie winner, despite yesterday insisting it had not published his name.
The newspaper has come under fire from all corners, first for publishing the leak, then for denying it ever had.
It tried to turn the blame onto Google and NineMSN.
Journalists were evicted from the Media Room following the leak, around 2 hours before the result aired on Nine.
Here is the apology:
The Herald Sun regrets that, due to an internal error involving publishing protocols, we effectively named the Gold Logie winner ahead of time last night.
We apologise and hope it did not ruin viewers’ overall Logies experience.
The story was not published on the Herald Sun website or m-site or Tweeted by a Herald Sun employee. However, when it was placed into a holding environment to be pushed live after the embargo was lifted, the story inadvertently was able to be indexed by Google and therefore became searchable.
Google is in no way responsible for what happened. We did not intend to imply any error on Google’s behalf.
In effect, a page that was meant to be hidden, that was never intended to see the light of day until after an embargo was lifted at 12 midnight, was inadvertently published to the web and became searchable via Google. A story does not have to appear on our website to be available to search engines.
During the live testing, a link to an embargoed story naming the winner was momentarily created (by the Herald Sun) and (became searchable) by Google.
The error was certainly accidental in that there was no deliberate intention to break the strict Logies embargo.