Under attack from The Voice, Australia’s Got Talent has the backing of Seven’s programming director Angus Ross.
“The numbers The Voice has done are incredible,” he told the Sunday Telegraph. “I think those kind of numbers are good for free-to-air television in general.
“You’ve got to tough these things out sometimes and you have to back your programs.
“AGT will stay put and I think you’ll find that next week we have some amazing acts on the show.”
Indeed, moving the timeslots could send a dangerous white flag to the audience, and The Voice may shift numbers once the auditions are over.
So far they have been spectacular, averaging 2.3m viewers over 3 shows while AGT had even dropped below the magic million.
Nine’s Michael Healy said the numbers had blitzed everyone’s expectations.
“This has been a work in progress for a very long time now. We wanted to make sure we got all the elements right – the coaches and the producers and the contestants and the mentors who come with the coaches and the studio design. I think it has raised the bar,” he said.
And it’s not just on air the show is resonating, but online too. The official website pulled over 1.7 million video streams in 72 hours.
Ben Watts, ninemsn’s Head of TV and Video told TV Tonight, “Prior to The Voice, our most successful site ever was the run-away success of The Block in 2011.
“Tuesday was the second biggest day for video streams on the ninemsn network, ever. Second only to the day the floods struck QLD. 9 of the 10 top videos came from The Voice.”