It’s official. The Voice is not just a hit. It’s a mega-hit.
Last night it rocketed to 2.54m viewers, more than double anything in its path. In Melbourne it pulled 818,000 viewers, in Sydney 767,000 and in Brissy 475,000.
There would have been few who expected it to rise from its already-huge premiere of 2.17m viewers.
The Voice even blew the season premiere of The Block out of the park. It scored 1.4m viewers and also won its timeslot.
Whether the two Reality shows are bringing a “halo” effect to Nine isn’t yet clear. Nine News (1.27m) and A Current Affair (1.2m) both defeated Seven News and Today Tonight -but Hot Seat had promoted a million dollar question. It never managed to give the money away, but the show pulled 775,000 and surely gave Nine the win it wanted.
Nine pulled a 37.7% share over Seven’s 27.8%. TEN was smothered in the battle, slipping to fourth place on 14.9%.
It’s only question is whether the family audience was interested in watching a sitcom afterwards. Big Bang was 645,000 while 468,000 watched the second episode in 4 cities. A very late Alcatraz was 408,000.
Seven News (1.25m) was best for Seven followed by the season premiere of Australia’s Got Talent (1.2m). It was followed by Today Tonight (1.15m), Revenge (1.1m), Home and Away (944,000), How I Met Your Mother (628,000 / 435,000) and Deal or No Deal (531,000).
ABC News was best for ABC1 on 1.04m viewers then 7:30 (768,000), Australian Story (761,000), Q & A (629,000), Four Corners (538,000) and Media Watch (510,000).
TEN has now begun splitting The Project into two half hour coded shows. Its second half hour was 649,000 and the first was 506,000. Its a strategic move as the network seeks to improve ratings stories. Its top show for the night was The Biggest Loser (825,000). Other shows were TEN News (762,000), Bondi Rescue (506,000), NCIS (407,000) and Hawaii Five-0 (363,000).
Mythbusters was 206,000 for SBS ONE and World News Australia was 182,000 with James May’s Man Lab on 163,000.
Neighbours topped multichannels on 299,000.