Hugh Jackman has topped a list of favourite Australian celebrities according to a new survey that ranks celebrity popularity with audiences.
Packed to the Rafters‘ Rebecca Gibney and Michael Caton ranked second and third. Kyle Sandilands topped the list of most hated celebrities followed by Matthew Newton and Sam Newman.
Encore Magazine’s debut Encore Score survey asked nearly 3000 people to rate 700 celebrities on recognition, positive and negative reactions to reach the results.
The only other comprehensive survey of star power has been Audience Development Australia’s previous Q Score.
The top 10 most liked celebrities as judged by the Australian public:
1. Hugh Jackman
2. Rebecca Gibney
3. Michael Caton
4. Adam Hills
5. Eric Bana
6. Magda Szubanski
7. Olivia Newton-John
8. Geoffrey Rush
9. Simon Baker
10. John Clarke
Also the most hated celebrities as judged by the Australian public:
1. Kyle Sandilands
2. Matthew Newton
3. Sam Newman
4. Ben Cousins
5. Brynne Edelston
6. Pauline Hanson
7. Brendan Fevola
8. Alan Jones
9. Deni Hines
10. Alex Perry
Seven had three faces in the top 10 including Gibney, Caton and Magda Szubanski while ABC had three in the top 12 including Adam Hills, John Clarke and Andrew Denton. But Seven also had three faces in the most disliked personalities: Sandilands, Brynne Edelsten and Brendan Fevola.
Rebecca Gibney, who holds the highest female score, said, “Australians are very down to earth. They want to relate to someone who is also down to earth and accessible. People want to feel as if they could chat to you in the street and I always try and be open to that.
“I’m incredibly humble and quite surprised to be honest. I can only think it’s because I have been around for so long. I think I’m kind of comfy, like an ugg boot.”
Adam Hills said, “The people who score well on this are often forgotten by the networks. They’re not flashy and not hyped.”
Managing Editor of Encore Magazine, Brooke Hemphill, said, “The results show that for many Australians it’s not about who appears the most in the media. It takes a level of trust, longevity and natural charisma to win over the public.
“As many of the most hated celebrities still manage to pull in audiences, the results also suggest people like to watch – or listen to – stars that they dislike.”
2965 people completed the survey built by research company The Acid Test and conducted on behalf of Encore by Pure Profile.
The full list of 738 celebrities is available on the Encore iPad edition.