TEN has surprisingly announced the launch for The Shire, its “dramality” series set in Sutherland Shire that has created plenty of chatter already.
It will air at 8pm on Monday July 16 -significantly ahead of the Olympics and the upcoming Big Brother.
The move hits back at suggestions the show was being quietly dumped.
Last night TEN rolled out a glam promo touting “real people, real stories” with sexy surfer boys and girls.
The cast features Gabrielle, 20, direct sales assistant; Tegan, 24, singing teacher and waitress; Andy, 22, electrician; Nikee, 20, model; Mitch, 23, stonemason; Kerry, 26, restaurant manager.
TEN says the series “follows the lives and loves of a group of young Australians who are destined to become some of the most talked about people in Australia. Now you can meet the hot surfers, the vivacious models, the girls next door, the on-and-off couples, the loveable rogues, and the entrepreneurs who are set to become household names. From their hectic social lives to problems with work and family, The Shire will leave no stone unturned. These are real people, this is real drama, and The Shire is sure to become real addictive!”
TEN’s David Mott, said: “It’s fun, it’s feisty and it can’t be stopped. The Shire will be a show that captivates, amuses and dare we say astounds audiences. Some will love it, some will hate it, everyone will want to watch it. July 16, 8pm, get ready for something you’ve never seen before on Australian TV.”
UPDATE: TEN had also issued an amendment that a second episode would air on Thursday 19th at 8pm, both eps half hour in duration, but since retracted this. Whether it is an error or too much info to rivals is unclear….