The BBC gets all animated over the Olympics in this newly-released promo.
“Wherever you are, never miss a moment with the BBC,” it says.
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Friday 17 May 2013
May 18, 2013, 11 Comments
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Keep in mind they had a cartoon monkey as part of their video for Beijing. It’s not that terrible. The BBC aren’t ones for making sporting promos with actuality – computer animated graphics are usually the norm. If you go searching on Youtube, you’ll find the two and a half minute version (which feels more complete). The music’s very good
Wow what are BBC thinking. Before this their promos have been great.
why animated?
What a terrible promo! Since when did Pixar become the host broadcaster?
Terrible!
I definitely prefer Foxtel’s version which seemlessly transforms one athlete into another.
Great campaign for EA sports, terrible for the olympics. And from the BBC!!! Looks like it was commissioned by a Executive Producer who knew lots about technology and nothing about what makes sports fans tick. A very generous F from me.