How do we make sense of last week’s ratings? In a sense it was every child wins a prize for the big three networks.
Seven Network won the week with in Total People with 29.0%, Nine was 27.2%, TEN was 22.6%, ABC was 16.3% and SBS 4.9%.
But it was a strange old week, with TEN sitting in second place by the end of Friday and MasterChef: The Winner Announced as the week’s top show.
Nine had struggled all week caught in the crossfire of its competitors and clinging to third place. Then along came the Olympics on the last day of the week. Its share for Saturday went through the roof: 48% for Nine alone and 51.7% for the network. That was enough to push them into a face-saving second place for the week, dashing TEN’s hopes. That’s what you call coming home with one hell of a wet sail…
Seven’s primary channel for the week was 21.9% then Nine 21.3%, TEN 17.3%, ABC1 11.8% and SBS ONE 4.2%.
Nine won 18-49 and 25-54 while TEN won 16-39.
7TWO won multichannels on 3.8% then GO! 3.7%, 7mate 3.3%, ELEVEN 2.9%, ABC2 2.7%, ONE 2.5%, Gem 2.2%, ABC3 0.9% and ABC News 24 and SBS TWO on 0.8% each.
Revenge was best for Seven on 1.55m then Seven News (Sun: 1.53m, weeknights: 1.23m, Sat: 1.01m), Downton Abbey (1.52m / 1.51m), Sunday Night (1.35m) and Today Tonight (1.07m).
Nine’s London Live (D1 Early Evening: 1.96m, Eve: 1.79m, Opening Ceremony: 1.72m ) topped their week followed by Nine News (Sat: 1.93m, Sun: 1.4m, weeknights: 1.17m), The Fresh Prince of Bel Air (1.3m) and 60 Minutes (1.29m).
MasterChef: The Winner Announced finished the week as the #1 show on 2.18m for TEN followed by MasterChef Finale Night (1.89m) and various other MasterChef editions. MasterChef: All Stars was next with 1.25m then Being Lara Bingle (777,000), The Shire (751,000) and Modern Family (700,000).
ABC News (weeknights: 963,000) was best for ABC1 then Australian Story (949,000), Gruen Sweat (930,000), Four Corners (913,000), and Media Watch (831,000).
A History of Ancient Britain (390,000), Russia: A Journey with Jonathan Dimbely (330,000), A History of Scotland (291,000), Siciliy Unpacked (271,000) and Wildest Africa (264,000) were best on SBS ONE.
Seven won Sunday, Monday, Tuesday, Thursday and Friday. TEN won Wednesday and Nine won Saturday. TEN also beat Nine on Monday and Tuesday while ABC beat TEN on Friday and Saturday.
Seven won Melbourne, Adelaide and Perth with Nine first in Sydney and Brisbane.
These next two weeks will be considered ‘abnormal events’ by advertisers when they tally annual data at the end of the year.