Seven takes the week, as Nine steals TEN’s thunder.

By David Knox on July 29, 2012 / Filed Under News, Top Stories 11

How do we make sense of last week’s ratings? In a sense it was every child wins a prize for the big three networks.

Seven Network won the week with in Total People with 29.0%, Nine was 27.2%, TEN was 22.6%, ABC was 16.3% and SBS 4.9%.

But it was a strange old week, with TEN sitting in second place by the end of Friday and MasterChef: The Winner Announced as the week’s top show.

Nine had struggled all week caught in the crossfire of its competitors and clinging to third place. Then along came the Olympics on the last day of the week. Its share for Saturday went through the roof: 48% for Nine alone and 51.7% for the network. That was enough to push them into a face-saving second place for the week, dashing TEN’s hopes. That’s what you call coming home with one hell of a wet sail…

Seven’s primary channel for the week was 21.9% then Nine 21.3%, TEN 17.3%, ABC1 11.8% and SBS ONE 4.2%.

Nine won 18-49 and 25-54 while TEN won 16-39.

7TWO won multichannels on 3.8% then GO! 3.7%, 7mate 3.3%, ELEVEN 2.9%, ABC2 2.7%, ONE 2.5%, Gem 2.2%, ABC3 0.9% and ABC News 24 and SBS TWO on 0.8% each.

Revenge was best for Seven on 1.55m then Seven News (Sun: 1.53m, weeknights: 1.23m, Sat: 1.01m), Downton Abbey (1.52m / 1.51m), Sunday Night (1.35m) and Today Tonight (1.07m).

Nine’s London Live (D1 Early Evening: 1.96m, Eve: 1.79m, Opening Ceremony: 1.72m ) topped their week followed by Nine News (Sat: 1.93m, Sun: 1.4m, weeknights: 1.17m), The Fresh Prince of Bel Air (1.3m) and 60 Minutes (1.29m).

MasterChef: The Winner Announced finished the week as the #1 show on 2.18m for TEN followed by MasterChef Finale Night (1.89m) and various other MasterChef editions. MasterChef: All Stars was next with 1.25m then Being Lara Bingle (777,000), The Shire (751,000) and Modern Family (700,000).

ABC News (weeknights: 963,000) was best for ABC1 then Australian Story (949,000), Gruen Sweat (930,000), Four Corners (913,000), and Media Watch (831,000).

A History of Ancient Britain (390,000), Russia: A Journey with Jonathan Dimbely (330,000), A History of Scotland (291,000), Siciliy Unpacked (271,000) and Wildest Africa (264,000) were best on SBS ONE.

Seven won Sunday, Monday, Tuesday, Thursday and Friday. TEN won Wednesday and Nine won Saturday. TEN also beat Nine on Monday and Tuesday while ABC beat TEN on Friday and Saturday.

Seven won Melbourne, Adelaide and Perth with Nine first in Sydney and Brisbane.

These next two weeks will be considered ‘abnormal events’ by advertisers when they tally annual data at the end of the year.

Corrected.

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11 Comments »

  1. snoopy888 August 5, 2012 at 11:48 pm -

    It would be great to see Fresh Prince at 7pm weeknights once this years big brother is don.It’s an old show but a good one.

  2. wwenrl July 29, 2012 at 9:44 pm -

    David! If that’s the case with those times, what will the 6am-9am and 9am-11am shows be called? Thanks!!

  3. Wally July 29, 2012 at 3:10 pm -

    Fresh Prince of Bel Air still manages 1.3 million even when adjusted?

    We might be seeing more of that show.

  4. David Knox July 29, 2012 at 2:33 pm -

    London Live Early Evening 6:30-8:30, Evening 8:30-10:30, Late 10:30-12.

  5. ryan July 29, 2012 at 2:12 pm -

    So how do we know which olympic shows were shown in primetime? I’m guessing the others dont get added to the figure?

  6. Bogues July 29, 2012 at 1:30 pm -

    When was the last time a network had > 50% on a night and not win the week? Nine better be hoping that “after the olympics” is as good for them as “after the tennis” is for Seven.

  7. David Knox July 29, 2012 at 12:50 pm -

    LOL.

  8. tomothyd July 29, 2012 at 12:46 pm -

    I suspect see the Fresh Prince stripped 7 PM weeknights soon considering that high rating!

  9. David Knox July 29, 2012 at 12:38 pm -

    Yes click on the Tag to see other story and explanation.

  10. Kirk July 29, 2012 at 12:23 pm -

    Fresh Prince of Bel Air?! Did this air after the opening ceremony or something?

  11. James July 29, 2012 at 11:30 am -

    David, you’ve written a 5.17% share for Nine instead of 51.7%.

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