They will be all smiles at Nine today and in panic stations at TEN after the first post-Olympics figures are in.
In a nutshell, Underbelly: Badness topped the night with 1.78m viewers with Big Brother launching to 1.61m viewers.
But it has come at the expense of TEN’s new talent show. Everybody Dance Now plummeted to just 304,000 viewers losing over half the MasterChef: All Stars lead in (702,000). The show already has “disaster” stamped all over it.
Shares for the night saw Nine lift above its Sunday performance with 38.6% to Seven’s 27.7%, ABC 17.3%, TEN in fourth place on just 13.4% and SBS on 3.1%.
Nine’s promotion and planning paid off for the first night. Underbelly: Badness (1.78m) floated to the top above the noisier Big Brother launch (1.61m), the latter was a big hit with social media last night. Nine News (1.25m) followed for Nine then ACA (1.02m), Closing Ceremony (1.00m for the live morning broadcast / 864,000 for the primetime replay) and 569,000 for Hot Seat.
Seven fared well under the circumstances and can be relieved with its numbers given Nine’s assault on viewers. Seven News (1.34m) led for Seven then Today Tonight (1.26m), Home and Away (1.02m), Once Upon a Time (799,000), The Amazing Race Australia (787,000), Deal or No Deal (648,000) and Body of Proof (518,000).
ABC News (1.04m) topped ABC1 then Australian Story (935,000), 7:30 (844,000), Media Watch 677,000, Four Corners (661,000) and Q & A (505,000).
There is no good news for TEN which could not rise above TEN News (753,000). MasterChef: All Stars was 702,000, The Project 6pm was 427,000. Everybody Dance Now (304,000) has paid the price of launching early with a flawed format and questionable casting -despite having some strong dancers giving their all. It was lower than The Bold & The Beautiful (408,000). Yesterday the show was canned by media headlines (this site gave it one day’s grace given it was against Olympics, but now all bets are off).
SBS ONE also had a low night even by its own standards. Mythbusters was 167,000, Man vs Wild was 148,000 and World News Australia was 140,000.
How To Train Your Dragon on 7mate topped multichannels with 335,000.
chelanxar, it’s called Underbelly Badness because “Badness” was the main character’s nickname.
In Mr and Mrs Murder her reunites with Kat Stewart, should be good.
Micallef: Mr & Mrs Murder.
Yes. I repeat the Working Dog comments. I used to think they had a great relationship with 10. They did such great shows with them. The Panel, Russel Coight, Thank God You’re Here. After the departure of The Panel, and rove now all that 10 has is The Project in that genre.
Hopefully we hear more of what Micallef was supposedly working on for 10 soon.
Strange how BB’s debut in 2008 of 1.51m was regarded as a massive failure, but 4 years later 1.61 is regarded as a massive success.
Yep all those changes and cuts angered me too. The moment that made me hate the ch 10 network was when they changed ONE from 24/7 HD sport to a channel of crap. So as far as I’m concerned I don’t care for the network, their local shows are terrible with the exception of late news and project. Puberty Blues may be good, Bikie Wars was above average but we can generally assume if a show is on ten dont bother.
Good point Nick, get Working Dog back o Ten, I’d love to see The Panel back, am really looking forward to Puberty Blues, I think it
s a winner going by facebook previews.
Oh dear! The irony of TEN partly having its arse handed to them by a show they axed in 2008. For me, I’m a little worried what this means for Puberty Blues.
TEN lost me pretty much straight away with EDN simply because there are Americans mentoring what is advertised as a Aussie Show.
Why not get Rhonda Burchmore, Kelley Abbey etc to mentor, not that some of the dancing is Rhondas main moves of course, and then a popular Aussie celeb to host, they don’t have to have anything to do with dancing, someone charismatic and funny, or get in people from Hi-5, I don’t know, just anyone Aussie as advertised please.
I knew from the start this would bomb, no pleasure from that… I wonder what is going on at Channel 10 these days… seriously..
Bring back some Aussie comedy please Ten. It’s slim pickings at the moment – Randling, The Project… and…umm…
Does Seven still own the rights to Thank God You’re Here?
@ swosha….totally like your program line up for TEN….maybe you should apply for the job there….
Will not watch Breakfast again…until that male person is gone and it gets a name change…and that is just for a start….
I believe David Mott (TEN’s head of programming) is a good dude, but he must step aside now!
Y’all Watched another ep of edn and dam how annoying are those 3 hosts Y’all!! Very childish y’all
@swosha Nine had an afternoon breakfast show-like news program called ‘This Afternoon’, I think, and that didn’t do too well. I think people complained that it was just like any other breakfast show but in the afternoons.
I had no idea ‘The Simpsons’ are now on weeknights at 6 on 11! There so much chopping and changing around of TV schedules that I’ve not a clue what’s really on what day and time anymore.
I think ‘So You Think You Can Dance’ shouldn’t have been cancelled. And why have international judges in these kinds of competitions? Doesn’t Australia have any talented people out there?
i liked it but after one dance i had enough
if only they got rid off jason derulo and kelly rowland …..
An observation: the initials of Everybody Dance Now are an anagram of END. Spooky!
@Steve Sydney
Couldn’t agree with u more !
It’s all TENs fault!
Skipping auditions, not explaining the format and most stupidly, debuting EDN on the last day of Olympics .
So dumb, so upset!
TEN, you were very promising to roll out all these new programs, but if this show couldn’t work than all your shows won’t work…you only have puberty blues left!
TEN, go reinvent yourself and your boardroom!
ten had a winner with 630 with Negus, just they had it on weeknights, it should have been on sunday nights after the project.
neighbours should at least get an encore screening on ten, whether in the mornings or late night.
the simpsons are now on 11 at 6pm @mason
everybody dance now was designed for failure. its a talent show with a game show format… maybe put on at 5pm against price. Sarah Murdoch had no success in tv until she married Lachie and he gave her a job on foxtel.
it’s great to see big brother back but it doesn’t fit with channel 9. 9 has always for me been an older market, the network is trying to be young and cool. I cant see bb doing more than a couple of seasons. last nights launch was rushed and all though sonia did a good job im not sure if she totally fits into the show, i guess we will see.
channel 10 needs to re think its approach to programming before heading in to 2013.
breakfast 6 till 10 followed by the circle.
at 12 stick on ready steady then from 1 have the talk, the bold, et, the insider and huey.
at 4pm a new 2 hour news program in a similar format to breakfast followed at 6pm by a local 30 minute news bulletin and the project at 630
from 7pm begin your prime time line up.
late news at 10 followed by neighbours at 11 and an encore of the project at 1130.
First Excess Baggage, now this. Fremantle would be very worried.
i don’t think you can deny that since Nneighbours and the simpsons moved to 11 that channel ten as a whole has become a mess…they may not have been the highest rating shows but they had a devoted audience that tuned in every night. i cannot remember the last hit they had, plus the fact david mott thought that BB was an ageing format and would rate…..*shakes head*
“…so it can be tweaked.”
EDN doesn’t need tweaking – it’s a corpse that needs to be re-animated by a necromancer (or maybe that’s already happened and we’re just seeing the semblance of life, but behind those dead eyes, there is no wit, there is no spark, and there is no soul).
Premiering during the last day of the olympics wouldn’t have helped but this turkey was never going to make it to Thanksgiving.
I watched my first UB since I was put off the series by the dodgy script and acting of the second one. It was alright, altho’ the dialogue is still too contrived & smart-arse and doesn’t ring true.
I am also over the try-to-be-cool editing tricks, and some of the narration – ugh. I’ll give it another look but I’m not sold.
(Open letter to TEN)
It’s your own fault
You give up on popular franchises like SYTYCD, Big Brother and Idol – due to the fact the numbers dwindled because you couldn’t be stuffed to reinvent the format instead, start scattering the program on new days, new time ect. What did you expect.
You deserve to be beaten by The ABC
Sincerely,
Steve Sydney
I don’t like to give 10 any ideas but maybe Neighbours is due back. The Simpsons is another choice as there are 20 years of episodes so it would give 10 a chance to come with something watchable.
Sarah Murdoch is a very wooden host BTW. Looks sensational but wooden.
Wow! What a shocker for Ten! I could only manage a couple of milliseconds of EDN last night: it was terrible. I thought that All Stars would fair better. I quite like it.
As an alternative to Devil Wears Prada, Ten could replace it with some repeats of NCIS. Haven’t seen that for a while *rolls eyes*.
Ten should definitely bring the Simpsons back from 11…It is such a waste on 11 for a network that just can’t get a winner.
The big question is – who is going to have the balls to suggest moving this show from TEN when it is hosted by a Murdoch????
Give both Murdoch’s the sack I say… for the health of the network.
man, you gotta worry about the quality of shows with titles like Badness?? LOL! At least Razor had some clue what it was about…. badness… lol!
I thought Underbelly was much better than their recent offerings, some great acting int it. But the obsession with slow-mo and voiceover still ruins it for me. It just isn’t necessary – is Screentime capable of making a TV show that doesn’t rely so heavily on these worn-out devices?
I can only see Modern Family as a potential 7pm filler (not that I am suggesting it’s a good idea) and lord knows what for 7:30 Sundays. This business of not having one show across 7pm weeknights is treacherous stuff….
With ratings as bad as that for EDN, go only knows how bad the ratings for I Will Survive will be!. They may as well shift both to ELEVEN from next week, don’t even bother putting IWS on TEN at all.
So I wonder if we will see The Project shifted back to 6.30pm to cover that 1 hour, and then The Simpsons at 6pm with Sabrina returning to 6pm on ELEVEN?
TEN repeated EDN yesterday at lunchtime. I tried watching it again, but I just have no interest in it. I like dancing shows. But the format and basically everything doesn’t work for me.
Those Everybody Dance Now figures are a disaster for a prime time weekday slot.
I imagine that it cannot survive for long unless Big Brother takes a big hit due to people tuning in out of interest first time round and then tuning out.
The problem for Ten then is what to replace it with? They don’t have an early evening fall-back endlessly repeatable product like The Big Bang Theory. NCIS is only suitable for later time slots due to content. Perhaps The Simpsons?
Whatever happens Ten need to learn that cheaply made rubbish like this is pointless.
Hot seat usually beats deal..so on a night when nine clobbers seven it gets thumped by deal by about 80k..and on a special celebrity week to boot..i don’t get it.
David- the only thing ch10 are shooting are themselves lol
How to Train Your Dragon an animated film on 7Mate outrated Everybody Dance Now on Ten!!
That’s a sign your show is a turkey. The show has been shoved in out faces in every ad break on every show on Ten for the past month so it’s not surprising people were over it before it premiered
I’m not a dancer, but from what I’ve seen on EDN, it’s all very good.
I think part of ten’s problem is they don’t use their stable of shows to cross promote. So the audience don’t get a chance to know who these people are.
And, as this blog has shown previously, when a show is cancelled it doesn’t just affect those in front of the camera.
EDN is shooting each week so it can be tweaked.
All is fixed with Devil Wears Prada!
Yes! Come on TEN, The Devil Wears Prada!! Haven’t seen it in weeks!!
Just when you through Excess Baggage would get the prime time “flop of the year”….along comes Everybody Dance Now. It’s the third time TEN have gone with a homegrown format rather than buying something in that’s proven. Renovators, YTT and now this. With possibly more to come(IWS). TEN when you are the distant third network – you probably need to invest in a proven formula. Cause at the moment you are just throwing money away.
How far ahead are they recording EDN? Can they save it in any way? New judges? New Host? It desperately needs a least one Aussie judge. Seems a shame given the talent. YTT was the same. If it gets another 300K this week it will be on 11 come next week. ahhhh gotta love multi channels.
Big Brother first 10 mins was terrible and awkward, but it ended up OK. Sonia did a pretty good job.
@Pete: The Devil Wears Prada?
kimbeth – you are a genius, perfect solution!
Well I thought I’d give this a whirl, as I generally avoid all these competition shows like the plague. Oh dear. Who are these 2 Americans we’re expected to genuflect to?
Nothing wrong with the actual dancers, it’s all the surrounding guff that was so bad, including Sarah, who looks gorgeous but that’s about all. And the incessantly screaming audience (where do they get these people?).
So over all this crap.
Major flop for EDN yet still rating some 7 times higher than Breakfast. I know, maybe Ch10 should replace breakfast with EDN and provide a real point of difference. 300k viewers is exactly what ch10 would love in that morning slot. And rename the show “the breakfast dance project”…. I should be working for ch10, watch the figures rise.
Ten is my favourite and ivie been a loyal supporter for many years now, but i think ive almost given up on them.
EDN will be moved to Eleven from next week on the strength of those disastrous numbers. But what have Ten got left to replace it with??
Young Lachy has got to stop giving shows to the missus.
It gives me a little thrill to see ten bombing in practically everything they push. Ha ha! Take that execs!