”GR has been the most phenomenal leader as Pres, and if his remarks help mobilise the corporate sector to get behind us, that’s great. It’s a call to action.
”There’s always swings and roundabouts every year, and this year has been a great swing with The Sapphires, Mental, Howzat, The Voice – it’s quite an incredible time. It’s probably going to be the best Awards we’ve seen for a long time.”
Samsung had been a major sponsor of the former AFI Awards since 2006, taking over naming-rights in 2009.
”Fortunately, it isn’t the sky falling. Sponsorship is always a difficult matter but it only makes up one portion of the overall support base. It’s not ideal. But it’s a great opportunity for another naming-rights partner now.”
The AACTAs are hoping to pin down potential replacements within the next six to seven weeks .
In April, Inside Film announced the IF Awards would not run in 2012 due to sponsorship competition and a ‘lack of funding options.’