X Factor live lifts off for Seven

By David Knox on September 18, 2012 / Filed Under News 19

The first Live show of The X Factor launched strongly for Seven, pulling 1.58m viewers in Preliminary figures, but will be adjusted to 1.59m for running overtime. That’s higher than last year’s 1.45m for the first Live show and better than 2010 which was 1.11m.

The show ran until 10pm, helping Seven network to a 35.6% for the night. That created trouble for other networks.  Nine was 27.5%, ABC 18.4%, TEN 14.7% and SBS 3.9%.

Elsewhere for Seven,  Seven News was 1.34m then Today Tonight (1.14m), Home and Away (1.03m), GCB (975,000 to be adjusted), Deal or No Deal (601,000) and Up All Night (375,000).

Nine News was 1.26m for Nine, ACA won with 1.19m, then Underbelly: Badness (1.01m), Big Brother (Live nominations: 961,000), Hot Seat (671,000) and Footy Classified (276,000 in 3 cities).

ABC News (1.09m) won its slot for ABC1 then 7:30 (870,000), Australian Story (817,000), Q & A (611,000), Media Watch (582,000) and Four Corners (533,000).

TEN News won its slot with 721,000 but then the network slipped backwards. Modern Family was 591,000, Can of Worms was 494,000, Don’t Tell the Bride was 483,000, The Project 6pm was 460,000, and Hawaii Five-0 limped in at just 273,000.

Mythbusters was 253,000 on SBS ONE then Derren Brown Investigates (183,000) and World News Australia (173,000).

Neighbours topped multichannels with 319,000.

Today: 364,000
Sunrise: 343,000
ABC News Breakfast: 43,000 / 27,000
Breakfast: 38,000

Monday 17 September 2012


  1. laurakate1986 September 20, 2012 at 12:02 am -

    Grr! I know it’s a common complaint, but I was out monday night and because xfactor ran a least 20 minutes over, I lost the last 10-15 minutes of GCB, despite setting my TiVo to record for an extra 10 minutes! :(

  2. squareyes September 18, 2012 at 9:56 pm -

    @JB. I do understand what you’re saying. It’s always disappointing when a show you like gets shunted around and sometimes disappears completely. But it’s a cutthroat business and I have a feeling that 5-0 will end up on the same merry-go -round as Burn Notice and White Collar.

  3. JB September 18, 2012 at 7:18 pm -

    @Pertinax. That’s fine. As long as they now leave it there.

  4. ryan September 18, 2012 at 7:16 pm -

    Hawaii five 0 should have been moved to one a long time ago, would go well after a show like burn notice.
    Can of worms needs some help which sucks cause its the best show on mondays. Don’t tell the bride is holding its viewers, Ten just needs to do smarter promoting for it.
    Bring on Ten’s new shows’!!

  5. Pertinax September 18, 2012 at 5:35 pm -

    Ouch. So Nine’s viewers in Sydney and Brisbane dropped from 508k for Underbelly to 203k for POI.

    Looks like I will be asking for a POI Season 2 DVD for Christmas next year.

  6. Pertinax September 18, 2012 at 5:29 pm -

    Any show that is moved to a secondary channel loses half its audience immediately because a lot of people don’t look there (and some don’t have access to all the channels). And the advertising rates are less/viewer too. So there is a substantial loss of revenue.

    And if Ten screens something in prime time on 11 or One that rates in the hundreds of thousands that is competing with 10’s audience as well as the other networks. And for Eleven they heavily target 16-39s so you need to consider whether or not the programme has that demographic as an audience.

    Channel 10 also needs to keep enough content to fill 9:30pm Thursday, 11:30pm and peak time slots over summer so they keep an audience and can promote their best shows during the ratings season.

    And of course there is the question of keep things in reserve for shows that get dumped.

    Ten decided Hawaii Five-o was better keeping than giving to Eleven or One, and they are now using it.

  7. JB September 18, 2012 at 4:51 pm -

    Don’t think people understand what i’m saying. Hawaii Five-O rates poorly for Ten which is why I don’t understand why they would schedule it for 9.30 Monday where it will still rate poorly and have Ten prob axe it anyway. It could be put on Eleven or ONE as a flagship show for one of those channels and let to run a full season in the one timeslot and rate ok for a digital channel.

  8. Mr. J September 18, 2012 at 3:53 pm -

    I agree with pertinax and squareeyes. H50 fans shouldn’t be complaining, ten have treated it much better than they should have. it hasn’t rated well in years, fans should just be lucky it is on air at all.

  9. Pertinax September 18, 2012 at 1:46 pm -

    Hawaii 5-0 can’t be on at 10:30pm on Channel 10 because they need to show the late news to make the local quota content for the day.

    Hawaii 5-0 was moved because Channel 10 were giving a good go and trying to find a slot where it worked (something 7 or 9 would never do). It didn’t so they dumped it. They were probably planing on showing it over summer, rather than on Eleven.

    Of course now Channel 10’s expectations have been lowered they need it.

  10. Nate September 18, 2012 at 1:29 pm -

    @Pertinax – Suits did air but it depends how long you left the overrun as to whether you’ll have it all as it didn’t start until 11.30.

  11. andrewb September 18, 2012 at 1:08 pm -

    H5O most would have assumed they were repeats due to how long Ten have played repeats for earlier in the year.

  12. andrewb September 18, 2012 at 1:07 pm -

    Caught up on unwatched episodes of The Newsroom (pay TV SoHo) last night – real quality TV! X Factor just goes too long to watch live. Person of Interest I wait for DVD release to watch all episodes (missed a few in the beginning due to lack of time or clashes).

  13. JB September 18, 2012 at 12:25 pm -

    @squareyes, Ten yanked it off with 2 eps to go and has waited 5 months to air them and you don’t think that’s poor treatment? It’s also had several days and timeslots in 2 seasons.
    I know it rates poorly which is why i think it should be on Eleven / ONE in primetime. Even Ten at 10.30 would be fine. As long as it is fast tracked and kept in it’s timeslot, which is why i’m worried because it will rate poorly Monday at 9.30 so Ten will prob move it anyway.

  14. squareyes September 18, 2012 at 11:37 am -

    @JB I disagree that TEN has treated Hawaii 5-0 like crap. If I remember correctly , they were quite persistent with it initially, despite rating lower each week. You can’t expect them to keep screening it in prime time when it is getting the kind of figures it was.

  15. Pertinax September 18, 2012 at 11:24 am -

    I am glad I read that The X Factor was a live show and did a manual recording. I should have the Suits with the ending on my HDR to watch tonight (unless Channel 7 dropped it with the late running).

  16. David Knox September 18, 2012 at 10:57 am -

    Person of Interest was 203,000 in 2 cities.

  17. D@GP September 18, 2012 at 10:43 am -

    Looks like wewusrite on Media Watch outrating both PersonOI and Hawaii50.

    Can you share POI numbers, please David?

  18. JB September 18, 2012 at 10:42 am -

    I said a while ago, i hope Ten don’t judge Hawaii Five 0 based on these 2 eps. They aired in April, majority of fans would have watched them either in April or the 5 months Ten took to finally show the last 2 eps. Hawaii Five-0 is a great show, but Ten have treated it like crap so they can’t expect the audience to put up with it.
    I’ll watch it on Ten when they start s3, but i know I shouldn’t because i have no doubt they’ll screw it around. The moment they start it late, or move timeslots, i’ll be going elsewhere.

  19. sydpt6 September 18, 2012 at 10:16 am -

    May I just say congratulations to Seven and the Xfactor team. What a fantastic show. Production is just as good as US and UK and finally Australia has reached to the level these amazing acts deserve. Thoroughly enjoyed the show last night. Keep it up!

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