Gruen Planet: Oct 24

Joining Wil Anderson, Todd Sampson and Russel Howcroft in the season finale of Gruen tonight are Stuart Gregor from Liquid Ideas PR and Dee Madigan from Madigan Communications.

It looks at Felix Baumgartner’s leap for Red Bull plus Korean pop star Psy.

In tonight’s episode:
· Fearless Felix – last week, Felix Baumgartner jumped from 39 kilometres above the earth, breaking the speed of sound and various records on his way down. For sponsor Red Bull, it was the culmination of a seven year project. Why does Red Bull want to own the extreme? And what if Felix had died?
· ABC Promos – Are TV networks brands or just buttons on the remote? What do all those ABC bubbles mean?
· Spin Cycle – Counting down three recent marketing successes. Or failures. This week’s nominees: Nike, Coles and Psy.

· Personal Worst – Tonight, after a hard-fought, intense season, full of hope, heartbreak and highlights, we announce the winner of Personal Worst, our quest to find the worst performance by an athlete in a commercial … of all time! And it’s time to crack open the champers, because it’s an Australian!
· The Pitch: Clint Hutchinson from Zoo Advertising and, Matt Batten from Wunderman.

· The Brief: A campaign to convince us all products should come in plain packaging.

· The Client: Choice.

8:30pm tonight on ABC1.