Seven signs Australian Open Golf

By David Knox on October 3, 2012 / Filed Under News 13

Seven has confirmed a new broadcasting deal for the Australian Open at The Lakes Golf Club in Sydney, after TEN pulled out of its deal in June.

Seven will broadcast all four days of the tournament from 12pm to 5pm AEDT from 6th – 9th December, totalling 20 hours.

Seven Head of Sport Saul Shtein said: “Seven has a long and proud tradition of broadcasting golf and live sport. We look forward to once again showcasing the cream of Australian and international golf.”

Golf Australia CEO Stephen Pitt said, “We’re looking forward to an exciting Emirates Australian Open which will be broadcast into millions of homes across Australia on the Seven Network.

“The Emirates Australian Open holds a special place in the hearts of both Australian golfers and sports fans and we’re very pleased that the Seven Network supports our passion to showcase the best of international golf across the country.”

Brian Thorburn, CEO of the PGA of Australia said: “This announcement is a great result for Australian sports fans. The 2011 Emirates Australian Open was watched by a significant domestic and international television audience, and we look forward to working with Channel Seven to grow the tournament in 2012 and beyond.”


  1. wwenrl October 4, 2012 at 11:37 am -

    Me neither, but I prefer Cricket. it’s a bit more exciting!

  2. sydney2218 October 4, 2012 at 11:10 am -

    Golf does not rate because the Oztam sample audience of 1500 does not contain Golfers ! Just NRL watchers , in big numbers which skews the results. See the Foxtel figures .Oztam does not cover regional areas , in full nor viewers in hospitals , retirement places & clubs etc .There are more watching Golf on tv than the numbers indicate . Like Cycling on SBS , 1 million watching but Oztam put it at 50, 000 !!!

  3. David Knox October 4, 2012 at 11:08 am -

    Just a personal view. Neither engage me.

  4. wwenrl October 4, 2012 at 10:18 am -

    I’m surprised you said that David, Cricket reaps Golf’s ass. Cricket is miles ahead of golf!!!

  5. nicks October 4, 2012 at 6:51 am -

    You’ve gone way too far this time Mr boring..gadzooks,what are you thinking?lol.

  6. Jake S October 3, 2012 at 6:15 pm -

    I thought the appeal with golf was its small audience were typically wealthy and that’s why elite advertisers like sponsoring it….sort of the opposite audience to a more working class footy typicaly gets

  7. GG October 3, 2012 at 5:48 pm -

    Just how much money did Seven pay for what will almost certainly be a minuscule audience?

  8. David Knox October 3, 2012 at 4:29 pm -

    Cricket: boring to watch, boring to play.

  9. deedeedragons October 3, 2012 at 4:25 pm -

    Golf: Boring to watch, fun to play.

  10. Bobby Dazzler October 3, 2012 at 2:18 pm -

    Dare I say the anti-siphoning list forced Golf Oz to go down the FTA road.

  11. Rayne October 3, 2012 at 12:44 pm -

    *Yawn* I only put golf on when I want to have a nap….

  12. matt_897 October 3, 2012 at 12:23 pm -

    Yeah, golf only really does decent numbers for pay tv. Little surprised seven picked this up.

  13. tihsamikah October 3, 2012 at 11:57 am -

    no offence to the golf fans, but I’m sure 7 are looking forward to have those 5 people watching.

    seriously golf doesn’t rate in oz.

    it has only rated ok when tiger was in it.

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