2012 Ratings: Seven wins Total People, Nine wins Demos.

By David Knox on December 4, 2012 / Filed Under News, Top Stories 5

Let’s put the spin to one side….

Seven has won the year once again, by claiming the most number of viewers in Total People.

It’s pulled this off for the sixth year in a row with a schedule of depth and wins in Sport, International Drama, News and Public Affairs. It also dominated Breakfast and Morning TV.

But the gap between first and second place has closed this year with a resurgent Nine topping Reality TV and attracting the highest numbers in local Drama. Nine also takes away the sweet consolation prize of winning the advertiser friendly demographics, an aggressively sought title.

Despite some early successes, TEN had a tough year -only just registering above the ABC in Total People. It won Daytime TV for the 12th consecutive year but failed to win its preferred demographics.

ABC’s gains were at TEN’s expense with a particularly strong final quarter. SBS rose 1% on its 2011 performance in Total People.

In an Olympic year, numbers are separated from two weeks of the London Games.

EXCLUDING EASTER / OLYMPICS *

Total Individuals
Network 7 31.0%
Network 9 27.6%
Network TEN 18.9%
Network ABC 17.0%
Network SBS 5.5%

Ppl 16-39
Network 9 31.7%
Network 7 30.2%
Network TEN 24.9%
Network ABC 9.4%
Network SBS 3.8%

Ppl 18-49
Network 9 31.2%
Network 7 30.2%
Network TEN 23.8%
Network ABC 10.6%
Network SBS 4.3%

Ppl 25-54
Network 9 30.7%
Network 7 30.1%
Network TEN 22.9%
Network ABC 11.7%
Network SBS 4.7%

EXCLUDING EASTER / INCLUDING OLYMPICS *

Total Individuals
Network 7 30.6%
Network 9 28.3%
Network TEN 18.7%
Network ABC 16.9%
Network SBS 5.4%

Ppl 16-39
Network 9 32.5%
Network 7 29.8%
Network TEN 24.7%
Network ABC 9.4%
Network SBS 3.7%

Ppl 18-49
Network 9 32.0%
Network 7 29.7%
Network TEN 23.6%
Network ABC 10.5%
Network SBS 4.2%

Ppl 25-54
Network 9 31.4%
Network 7 29.7%
Network TEN 22.7%
Network ABC 11.6%
Network SBS 4.6%

OzTAM data:
All Free-to-Air Channels
5 City Metro (aggregate figure), Sydney, Melbourne, Brisbane, Adelaide & Perth
18:00 – 23:59
Weeks 7-13, 16-48 (*Olympics Wks 31, 32)
Consolidated data except for Wk 48

TOP RATING TITLES
1 The Voice Grand Final – Winner Announced Nine 3,325,000
2 Seven’s AFL: Grand Final: Presentations Seven 3,222,000
3 The Block – Winner Announced Nine 3,063,000
4 Seven’s AFL: Grand Final: Match Seven 2,962,000
5 My Kitchen Rules – Winner Announced Seven 2,892,000
6 The Voice – Sunday Nine 2,814,000
7 The Voice Grand Final Nine 2,810,000
8 Melbourne Cup Carnival: Melbourne Cup-The Race Seven 2,767,000
9 State Of Origin Rugby League Qld v NSW 3rd – Match Nine 2,694,000
10 The Block – Auction Nine 2,626,000
11 Rugby League Grand Final Nine 2,568,000
12 State Of Origin Rugby League Qld v NSW 1st – Match Nine 2,532,000
13 The Voice – Tuesday Nine 2,524,000
14 State Of Origin Rugby League NSW v Qld 2nd – Match Nine 2,512,000
15 Revenge – Episode 1 Seven 2,379,000
16 Howzat! Kerry Packer’s War -Part 1 Nine 2,374,000
17 Seven’s AFL: Grand Final: Post-Match Seven 2,365,000
18 Howzat! Kerry Packer’s War -Part 2 Nine 2,344,000
19 The Voice – Monday Nine 2,341,000
20 The Voice – Launch Nine 2,316,000

Consolidated data

Data © OzTAM Pty Limited 2012. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM.

5 Comments »

  1. David Knox December 4, 2012 at 7:42 pm -

    I wasn’t satisfied with the data I was supplied for each channel (ie. covered in spin). If I get something that meets the right criteria I will.

  2. DanR December 4, 2012 at 7:35 pm -

    David, any chance of getting the individual multi-channel totals and demo results?

  3. Andrew December 4, 2012 at 2:01 pm -

    How does Ten win daytimes? Ten News At Five obviously contributes much to that result but enough to off-set the 6am-midday thrashing they’ve been getting?

    What hours does Ten define as “daytime”?

  4. poss December 4, 2012 at 1:29 pm -

    Sad state of affairs when there are only two actual programmes on that list!

    I would of thought or should i say hoped that reality programmes would have lost their appeal by now!

  5. deedeedragons December 4, 2012 at 11:40 am -

    I’m think TEN might finally screw up the one thing they do right and not win daytime next year.

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