Readers have slammed TEN in both the Story of the Year and Blunder of the Year after programming bombs saw the network dive in the second half of 2012.
The Shire has been voted the Worst Show of the year, but Everybody Dance Now and Being Lara Bingle followed suit, while Paul Henry and Lara Bingle both featured in the Worst personality votes.
Readers have also not forgotten TEN’s axing of The Circle while Breakfast persisted, seen as a bad decision.
TEN also slumped in the Best Free to Air Network stakes, tumbling a long way from winning the category only two years ago. This year it was won for the first time by the ABC.
However, ELEVEN retained its title as Best Multichannel.
More encouragingly, there also remains some major love for “underrated” personalities Shaun Micallef (a regular winner), Jackie Woodburne, Charlie Pickering, Chrissie Swan and Kat Stewart.
These divisive results indicate viewers are separating their affection for specific shows and faces from a network brand, which is severely tarnished. TEN could do well to position its marketing behind specific individuals as it enters the 2013 battle…
In other results Karl Stefanovic remains a polarising personality, yesterday included in the Favourite Male stakes but today also featuring in the Worst Male and the Most Overexposed Personality.
New names appearing in the Worst or Overexposed categories this year include Paul Henry, Sarah Murdoch, Lara Bingle, Andrew Bolt, Brian McFadden and former fiancee Delta Goodrem.
Readers were also critical of US comedies, led by Two and a Half Men, voted Worst International show for the third year in a row.
More positively, there was recognition for Big Brother, The Voice and Nine being saved from the brink of financial ruin. But Nine’s Olympics coverage, which didn’t maximise multichannel potential, was slapped while Foxtel’s comprehensive coverage was praised.
FOX8 again won Best Subscription TV channel.
Congratulations to the ABC on taking out Free to Air Network of the Year.
* denotes runaway winner
THE STORY OF THE YEAR: TEN ratings, shares and brand plummets to new lows*
Big Brother returns
The Voice ratings / Australian Drama remains a powerhouse
Nine survives financial ruin / Foxtel Olympics coverage
(2011 winner: News coverage of Queensland floods)
BIGGEST BLUNDER OF THE YEAR: TEN flops: Everybody Dance Now, The Shire, I Will Survive*
Paul Henry for Breakfast
The Circle axed
Nine’s Olympic coverage
(2011: MasterChef’s finale interrupted by The Renovators)
WORST SHOW (Australian): The Shire *
Everybody Dance Now
Being Lara Bingle
(2011: Ben Elton Live from Planet Earth)
WORST SHOW (International): Two and a Half Men
Two Broke Girls
The New Normal
The Big Bang Theory
(2011: Two and a Half Men)
WORST MALE: Kyle Sandilands / Paul Henry / Karl Stefanovic
Andrew Bolt / Brian McFadden
(2011: Kyle Sandilands)
WORST FEMALE: Lara Bingle*
Melissa Doyle / Sonia Kruger
(2011: Jackie O)
MOST OVEREXPOSED PERFORMER: Karl Stefanovic
(2011: Kyle Sandilands)
MOST UNDERRATED PERFORMER: Shaun Micallef / Jackie Woodburne
Charlie Pickering / Chrissie Swan
Julia Morris / Kat Stewart
(2011: Jackie Woodburne)
INTERNATIONAL SHOW WE NEED TO SEE ON AUSSIE TV: Arrow
2011: The Walking Dead)
BEST SUBSCRIPTION CHANNEL: FOX8
Showcase / FOX Sports
BEST MULTICHANNEL: ELEVEN
BEST FREE TO AIR NETWORK: ABC
87% of readers voted TV Tonight as “Excellent / Very Good” with just 1% voting “Disappointing.”
69% of readers indicated they visited “More than Once a Day / Once a Day” with “News / Programming / Independence and Credibility” the most important features of the site.
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