Another 2.1 million for My Kitchen Rules

2013-02-14_0904There’s just no stopping My Kitchen Rules which last night topped 2.1million viewers, the fourth time over the 2 million barrier.

It also saw Sydney personal trainers Luke and Scott become the first team in the show’s history to walk away with four perfect scores.

Seven won the network shares with 36.6% then Nine 28.9%, ABC 15.3%, TEN 14.5% and SBS 4.6%.

Following MKR for Seven was Seven News (1.05m), Home and Away (950,000), Today Tonight (908,000), Movie: The Proposal (892,000) and Deal or No Deal (433,000).

Nine News scored 1.09m for Nine then Cricket (953,000), The Block (842,000 in 4 cities), ACA (824,000), Hot Seat (553,000) and a Top Gear repeat (381,000 in 4 cities).

ABC News (942,000) was best on ABC1 followed by 7:30 (594,000), Qi (576,000), Shock Horror Aunty (558,000), The Agony of Life (539,000), Adam Hills: The Last Leg (380,000) and Would I Lie to You? (254,000).

TEN was unable to rise beyond TEN News (629,000) with The Project (493,000), The Simpsons (389,000), Movie: Little Fockers (372,000), and Glee (363,000).

On SBS ONE it was Tropic of Capricorn (222,000), Wildest Latin America (218,000), Masters of Money (177,000) and World News Australia (136,000).

Neighbours led multichannels with 239,000.

Wednesday 13 February 2013

38 Comments:

  1. How ’bout the fact a movie did so well against the cricket!? Evidence about how important a lead-in is for a network & why much of the population are zombie morons.

  2. ryan – you make some good suggestions.

    Ten seems to be focusing on just one night – ‘Super Sunday’ where they manage to come in 2nd and maybe one day – win the night.

    However they seem to be sacrificing the rest of the week as a result. So far they have been fourth every single night except Sundays. Once popular shows like Glee, NCIS and L&O SVU are being massacred.

    Ten management must rearrange their schedule and make drastic changes to MCP ASAP.

    I suggest they axe The Project because after all the second and third chances it has been given it is failing to deliver. Put Neighbours back on the main channel at 6.30pm. A show that was rating over 1m a few years ago is now struggling to reach 300K.

    At 7pm – put a 45 minute edition of MCP on. Let’s be serious – shows like MKR, MCP and Block are really 15 minute shows stretched to 75 or 90 minutes.By having MKR and MCP compete for only 15 minutes every night – instead of 75 – the latter might rate over 800K rather than the 520K it has recently rated.

    And if this is not possible – just invite a couple of bitchy asian women to MCP to ‘spice’ things up. Just make sure they cannot cook.

  3. Moops – totally agree with you.

    Seven has discovered what is making MKR the blockbuster it is and is milking it for all it’s worth.

    Two bitchy asian women in group 1 – 2m+ ratings.
    Two bitchy women in group 2 – 2m+ ratings.

    and next week we get 2 bitchy asian women to gatecrash – guaranteed 2.5m+ viewers.

    And when these 2 women cook and fail – 3m+ viewers.

    As long as MKR keeps having bitchy women who can’t cook it’ll rate through the roof.

    Can you imagine the eventual episode where all three bitchy female duos reappear? I’m predicting it’ll rate over 4m!

  4. I think Ten would have faired better if they didnt pust Mc to 7.30 going head to head with another cooking show, if @ 7 atleast 40 mins without another cooking show on. Cut project to 30 mins, it;s not helping ten at all.

  5. cynical old codger

    @David Knox Feb 14 5-10pm

    I’m torn between “you started it” and “what happens if the rest of the MKR nearly 2 million viewers find ‘ Tv Tonight’s Blog ‘ ?

    But regardless as to causes of your ‘brain pain’ there is always ‘doctor google’ or the many restorative supplement Guru’s now looking for new customers.
    But always remember to check with “ACCACMAASADA” before using any supplements they offer at closing down special prices.
    And as every little bit helps, so COC signing off.

  6. Glee can’t survive a prime time spot with figures like that, it will be punted to a secondary channel soon, it’s over.

    It appears that there is now no stopping MKR, it has built enormous momentum. I think next week’s episode with the gatecrashers will easily eclipse 2.5M, no problem. It will bury Block All Stars (this year’s Excess Baggage) and Ten may as well go off the air for an hour and a half each night. @Jennome, nobody will switch off MKR because of the addition of two new bitches. It will probably attract viewers, not decrease them.

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