Sesame Street is sitting at some 978,000,000+ plays on their YouTube channel and has launched a campaign to hit One Billion views.

That would put it into Justin Bieber, Lady Gaga and the NBA territory….

No othernonprofit or children’s media company comes close to reaching those kind of numbers.

Since they launched their YouTube channel over 4 years ago, Sesame Street has had almost a million hits a day.

So to push them to the magic number they’ve posted a clip featuring Telly Monster: “Can You Tell-y Me How to Get to a Billion?”

When they reach one billion they will unveil a top secret video that promises to create “enormous buzz.”