The Ides of March and TV ratings

2013-03-22_1110Yesterday’s surprise political coverage threw a spanner in the TV schedules. Strictly speaking the Ides of March, when Julius Caesar was assassinated, were March 15, but they seemed to come a week later in Australian politics.

Today’s numbers do not reflect late changes, so read the following with caution.

Nine network share was 29.4% then Seven 28.4%, ABC 19.4%, TEN 17.2% and SBS 5.7%.

Seven News was #1 with 1.07m viewers for Seven then Today Tonight (983,000), Home and Away (925,000), Bones (742,000 / 588,000), Deal or No Deal (490,000).

Nine News (1.02m) led for Nine then ACA (896,000), The Footy Show (721,000), Hot Seat (580,000), NRL (532,000 in 2 cities), Big Bang (403,000 in 4 cities / 372,000 and 323,000 in 3 cities).

ABC News (798,000) topped ABC1 then The Checkout (795,000), 7:30 (710,000), Kangaroo Dundee (651,000) and The Midwives (382,000).

TEN News (534,000) was best for TEN then The Project (489,000), Jamie’s 15 Minute Meals (452,000 / 426,000), Law and Order: SVU (443,000) and The Simpsons (397,000).

Gourmet Farmer (319,000) topped SBS ONE then Food Safari (273,000), Yotam Ottolenghi’s Meditteranean Feast (232,000), 24 Hours in Emergency (161,000) and World News Australia (146,000).

ABC2’s Olivia was best on multichannels with 271,000.

Today: 349,000
Sunrise: 347,000
ABC News Breakfast: 57,000 / 20,000

OzTam Overnights: Thursday 21 March 2013


  1. So according to Gillard challenging a Prime Minister in accordance with the ALP rules is a sackable offence.

    I guess that only applies if you lose.

  2. With self drive coming in the next few years (maybe) car makers can’t wait. So the car can drive it’s self to the nearest dealer as soon as the service schedule tells it too!

    BTW there are a few cars in the UK that have very short service intervals, as little as 4500 miles (7200km) but they are usually highly turned turbo cars like the Lancer EVO but most will go 12 months of average driving between services, shorter if you do a lot of kms per year.

  3. I don’t see that networks gained any more ratings by showing us all the drama at Parliament house. so what was the point of it, don’t they show these special new bulletins to attract viewers, or is merely journalists and networks competing against each other for the best coverage and gossip.

  4. Anyone else pick up the irony of the 12 noon show scheduled for ABC-2 yesterday arvo but bumped due to the pollies’ spat…?

    “Dangerous Mission”…

  5. @NicH – won’t stop me getting a new iPhone in a few months, or giving away my Aldi coffee maker and Brother printer which I’ve never bought original ink for. And since my car (not a Mazda) is well out of warranty I service it once a year myself!

    I’m amazed iTunes and the iPhone were not bought up with the built in forced purchasing topic.

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