Never mind primetime, Sunrise thumps Today.

By David Knox on September 10, 2013 / Filed Under News 16

2013-09-10_1013With all the focus on primetime, it’s easy to overlook the state of play in breakfast television.

But yesterday it was painfully stark with Sunrise scoring a whopping 390,000 viewers to Today‘s 291,000. ABC News Breakfast averaged 115,000 across two channels.

The switch from Melissa Doyle to Samantha Armytage certainly hasn’t dented Seven’s breakfast show, if anything it has bolstered its numbers. It’s even scored figures of over 400,000 of late. Last week Sunrise averaged 369,000 to Today‘s 316,000.

Meanwhile in primetime Seven also won the night, while ABC had its bests Monday numbers this year.

Seven network was 29.3% then Nine 26.7%, ABC 22.1%, TEN 17.1% and SBS 4.8%.

The X Factor was 1.32m for Seven then Seven News (1.26m), Today Tonight (1.04m), Home and Away (970,000). Mr Selfridge (713,000 / 513,000) and Deal or No Deal (500,000). Talking Footy was 150,000 in three cities. 30 Rock was 79,000.

Nine News was #1 for the night at 1.36m. Next for Nine was A Current Affair (1.11m), Big Brother (851,000), The Amazing 80s (702,000), Hot Seat (694,000) and Two and a Half Men (350,000). Footy Classified was 350,000 in three cities.

7:30 (1.03m) was best for ABC1 and ABC News (1.01m) won its timeslot. Australian Story was 999,000, Four Corners (793,000), Media Watch (751,000) and Q & A (706,000).

The Project was a rare network best for TEN at 644,000 viewers. It was followed by The Bachelor (622,000), TEN News (587,000), Wanted (454,000). The Simpsons was 320,000.

On SBS ONE it was Test Your Brain (235,000), Housos (208,000), World News Australia (204,000) and Beat the Ancestors (183,000).

Neighbours was best on multichannels at 304,000.

OzTAM Overnights: Monday 9 September 2013



  1. Evermore46 September 25, 2013 at 1:46 pm -

    I actually like Koshi and Mel. Sunrise is wayyy better then The Today Show

  2. Regional Viewer September 21, 2013 at 3:09 pm -

    david kosh should stick what he does best

  3. Jenjen72 September 11, 2013 at 8:19 pm -

    my area lost channel 7 coverage for two months so was stuck watching today. They seriously need to ditch Carl. He’s appalling! ! At least the team on sunrise actually like each other. ..

  4. Deanna September 10, 2013 at 10:20 pm -

    Am loving sunrise with Samantha and kochie and that new weather lady. Kochie looks smart with a tie. The show has a new buz around it now. Always been a big fan of the shop front studio in the plaza . Also a fan of abc news breakfast . Love La Trioli. She is great fun to watch as well fantastic sense of humour

  5. dwuuuu September 10, 2013 at 5:52 pm -

    get rid of deb knight at today and put in amelia adams

  6. mistaken September 10, 2013 at 5:11 pm -

    Ten News is really taking a walloping. Disappointing to see considering it use to be Ten’s best access.

  7. effdee September 10, 2013 at 12:26 pm -

    Got rid of Mel and the numbers go up.
    Get rid of Kochie and they will go up again.

  8. carolemorrissey September 10, 2013 at 11:27 am -

    Oh damn, Today had beating Sunrise for a while there.

  9. deedeedragons September 10, 2013 at 11:26 am -

    Kochie’s tie hurts my eyes!

  10. jonno September 10, 2013 at 11:19 am -

    Seven did the right thing to replace Mel with Sam. Love Mel but she was looking a bit tired. She looks much fresher and happier at 7pm. Sam is just so cool. Today will never catch up now.

  11. David Knox September 10, 2013 at 10:44 am -

    My bad, now corrected with apologies!

  12. Hardmax September 10, 2013 at 10:37 am -

    David, did Seven or Nine win the night? It says Nine followed by Seven in your shares?

  13. adzg September 10, 2013 at 10:36 am -

    Gotta say I much prefer Sam to Mel. While Mel was an absolute sweetheart, I feel Sam has more of an edge, Mel was far too straight laced for my liking.

  14. mickche September 10, 2013 at 10:27 am -

    You haven’t mentioned 7.30’s ratings which surely must be a high for Leigh Sales.

  15. Josh777 September 10, 2013 at 10:24 am -

    Woohoo go The Project! If only they managed 600k+ every night. Granted their election coverage was horrible, but what do you expect putting a crew of comedians with political correspondents and reporters and make them air for 4 hours?

  16. Bullswool September 10, 2013 at 10:24 am -

    My prediction is come the launch of Wake Up Today will be a distant third.

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