As tipped, TEN today confirmed it is launching a new datacasting channel, Spree TV on Tuesday September 17th on Channel 15.
The channel will be fully produced by brand marketing and development company Brand Developers showcasing products and offers across home improvement, lifestyle, cooking, fitness and health products.
It joins other branding channels already datacasting as Extra, Extra2, TV4ME and WIN Gold.
TEN CEO Hamish McLennan, said: “We are delighted to have struck a partnership with Brand Developers, which includes the addition of the new Spree TV channel to our broadcast offering, as well as the brand and product extension opportunites we can take advantage of in the future.”
Brand Developers CEO, Paul Meier, said: “We are excited to partner with Network TEN, and to together launch Spree TV.”
The new channel will not be included in the OzTAM ratings service.
TEN has previously partnered with TVSN shopping channel.