253,000 as TEN plummets into A League of their Own

2013-10-22_1015You know there is something seriously wrong when your 7:30 Monday show is pulling an audience around three times smaller than your 5:00 News, and less than The Bold and the Beautiful and Judge Judy.

Last night A League of their Own was a disastrous 253,000 in a primetime slot for TEN. This comes despite decent numbers for TEN Eyewitness News (718,000). While TEN has seen numbers for other shows struggling to make their mark, to attract those kinds of numbers at 7:30 on a Monday is unacceptable. Even Neighbours on ELEVEN pulled a bigger audience. Today A League of their Own didn’t rate a mention in the network’s daily ratings report. When will TEN bump the show to the weekend?

TEN’s show certainly faced tough competition, and was thrashed by The X Factor at 1.67m -more than six times its audience.

Seven network won the night with a share of 33.9% then Nine 27.9%, ABC 20.9%, TEN 14.1% and SBS 3.3%.

Elsewhere for Seven, The Blacklist was 1.47m in preliminary numbers, Seven News was 1.19m then Today Tonight (1.05m), Home and Away (953,000), Scandal (604,000) and Million Dollar Minute (513,000). Mistresses was 197,000.

Nine News (1.31m) was best for Nine then The Big Bang Theory (1.02m / 1.01m), A Current Affair (1.02m), Big Brother (914,000), Hot Seat (625,000), 2 Broke Girls (210,000) and Two and a Half Men (434,000).

Australian Story (986,000) led ABC1 followed by ABC News (943,000), 7:30 (902,000), Four Corners (828,000), Media Watch (735,000), Q & A (614,000) and Audrey’s Kitchen (404,000).

TEN Eyewitness News did well with 718,000 then The Project was 559,000. But from there everything trailed The Bold and the Beautiful (488,000) with Homeland on 404,000, The Simpsons was 338,000 and A League of their Own a shocking 253,000.

It was also a dire night for SBS ONE with Storm City at 163,000, World News Australia at 154,000, The Vasectomist at 120,000 and Legally Brown just 79,000.

Neighbours was 321,000 on ELEVEN.

Sunrise: 409,000.
Today: 349,000
ABC News Breakfast: 69,000 / 62,000

OzTAM Overnights: Monday 21 October 2013

41 Comments:

  1. Not sure what this show is or when it was on, but I’d suggest home-shopping or a test pattern would have been a better choice for the hapless TEN.

  2. David, I read a few days ago that Mistresses was being pulled by a fellow blogger & replaced with two episodes of Scandal but when I looked online on Monday and it said Mistresses was on at 10.40ish. I taped it and watched it last night. Now I’ve seen on my EPG that it is 11.30 next week. Can you confirm for me?

    I am sick of 7 moving shows. According to you it was the second highest rating show over the US summer season. This show appeals to the 25 – 54 female demographic – especially when there’s no more Desperate Housewives & similar. I was watching W & L until DWTS began. I’m still waiting for 7 to show season 2 & 3 of the UK version of Mistresses…don’t think we’ll see that anytime soon.

  3. No one’s watching TEN no matter what they put on. eg. Sleepy Hollow – big new US drama, already been renewed for a 2nd season (so obviously a success), yet on TEN it hasn’t rated well. And Homeland is pretty tough to get into if you haven’t seen it before, even as a Homeland fan I’ve found this current season to be its weakest. A whole new strategy is needed for TEN, blaming it on this show when it’s up against the X-factor finale is shortsighted. I think they’ve been experimenting with this, they knew they wouldn’t win this slot, so they’ve tried something new. Good strategy if you ask me, they need to take risks to get back to the top.

  4. For the sake of the whole TV industry in this country, Ten needs to survive. The problem is the appallingly bad management from Chairman level and down, and the fixation with ‘event’, read reality dross television. No wonder people are sourcing their content from elsewhere in much larger numbers now. Even Ten now admits they have lost the younger generation as well. Ten, your current strategy is going to fail. At this rate Bruce Gordon will pick up Ten in a couple years at a really really dirt cheap rate, that is if Foxtel has not been allowed to swallow it up by the Fed Govt before then?

  5. @William their AFL v NRL game every episode has 10 eps listed on it. Im merely going from that. 10 does seem a weird number of eps to have but its as good as any I suppose!

  6. OMG the breakfast tv figures are huge, Sunrise did 400k and good to see Today back in the 300k area while another great day for ABC News Breakfast with combined audience of 131,000. Its gonna be a tough battlle for Wake Up come November 4. All the bestTen!

  7. Good News Week was 30 minutes on ABC and it was sensational. 1 hour is too long I reckon but bring it back in it’s original format. Mind you I thought the new Panel would work and it burned so I know as much as 10 programmers do.

  8. @glennc – how do you know that the show has 4 eps remaining but I thought the show had plenty of eps to go. I thought this was suppose to hang around till the BBL starts

  9. Ten had a good opportunity to fast-track The Simpsons hours after the US to 7.30pm Mondays. Not sure why they persist with A League of Their Own week after week with those diabolical ratings.

  10. You feel like the merciful thing to do with Ten would be for its shareholders to admit defeat, cut their losses and run. Of course with the latest bank loan underwritten by the three amigos (and one other declining) this won’t happen as fast as it should. But the ratings and revenue are so dire that starting with new shareholders, a new board and completely new management and heads of departments is the only solution. At the right price Ten could be an attractive investment in the long term.

  11. I feel sorry for TEN. I used to watch it every night as well and now hardly ever. When your biggest shows like Homeland are pulling 400k viewers, you have a big problem on your hands.

  12. @Cam Reed I’ve been on about bringing back GNW to 8.30 Mon for a little while. It couldn’t hurt, would surely outrate the 400k Homeland is doing currently. Id imagine a move to 9.30 wouldn’t overly hurt Homeland’s current numbers either!

  13. While TEN let Talkin’ ‘Bout Your Generation disappear in the wind by constantly changing days it was on, I’d almost be wanting to bring it and Good News Week (in an hour show not the 1.5hrs that killed it), back to run together on Mondays (with Homeland to 9:30pm).

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