Monday November 4th will be a big day in morning television, not just because Wake Up and Studio 10 are launching, but because it will also be the day that ABC News Breakfast celebrates 5 years on air.
What an ironic birthday present for the ABC team: more competition.
However, ABC News Breakfast launched on November 3rd 2008 on ABC2 and lately has been averaging 100,000 viewers across ABC1 and ABC News 24. On Monday it rose to 110,000.
This puts pressure on Wake Up to hit the ground running. After all last year the failed Breakfast show was averaging around 50,000 on a good day and 30,000 on an average day.
Wake Up will be praying for gorgeous sunny weather on November 4, to make the most of its captivating backdrop at Manly.
Meanwhile with TEN flagging its launch date, you can bet that Sunrise and Today are booking big guests and front-loading their schedules for that same week, to try and diminish Wake Up‘s impact.
Game on, people.