Nine launches online research panel Nine Nation

Nine has launched an online research panel Nine Nation, seeking opinions from registered users.

“By exploring our world, your views will help shape and influence the future of entertainment in Australia! Our surveys and activities cover a broad range of passions and interests, tailored to you: drama, comedy, sport, news, reality TV, music and movies to name a few,” the site advises.

Users will be able to participate in:

• Polls on hot topics
• Questionnaires on advertising, tv shows, show hosts, brands, products
• Online boards, interacting with Nine Nation moderators on a wide range of topics.
• Video tasks – these involve a video submission on a particular topic. “These tasks sometimes receive additional incentives but we will often hope you can contribute out of the kindness of your own heart.”
• MarkUp Activities where users watch a video or advert and give feedback
• Creative sessions described as sessions that are “more deeply involved. Some creative thinking will be required as we work together to build a new idea.”

Participation in an activity may earn an entry in prizes and 20 members a month will win a Gift Pax voucher.

The questions on TV shows and hosts suggests programming -and even casting- decisions could be influenced by the online users.