US drama Big Little Lies, with Nicole Kidman, Reese Witherspoon and Shailene Woodley, has recorded the largest HBO series launch in subscription history.
The first episode pulled a cumulative audience of 420,000 viewers across its multiple viewings in its first week on Showcase. The figure outranks other HBO dramas based on their first episode:
1 Big Little Lies 420,000
2 Westworld 358,000
3 Game of Thrones 208,000
4 The Night Of 202,000
5 True Detective 189,000
Brian Walsh, Foxtel’s Executive Director of Television, said, “These ratings numbers are a huge coup for a new Foxtel drama series, particularly for a premiere episode.
“It’s testament to HBO’s powerful story-telling ability, coupled with exceptional casting, and film-like cinematography, that viewers cannot wait to start watching one of their new programs.
“Our strategy is to deliver widely-anticipated premium drama to our subscribers at the same time as the US broadcast, or as close to the US broadcast as possible to ensure our market is part of the global conversation around the world’s hottest shows. By garnering the largest HBO series launch audience in our history, we’re able to see the results of these programming strategies first-hand.”
The series, based on the novel by Australian author Liane Moriarty, screens at 1pm Mondays simultaneously with the US, and again at 8:30pm.