You wouldn’t read about it.
It’s possible to win Sydney, Melbourne and Brisbane, and all three demos and still not win the week.
That’s the reality for Nine, which saw Seven take its fifth-straight week last week.
The reason? Seven is so far ahead in Adelaide and Perth that it more than makes up for the shortfall on the East Coast.
Meanwhile TEN slipped backwards after The Biggest Loser: Transformed had a dismal launch.
7flix / 9GEM: 2.5
9LIFE / ELEVEN: 2.4
ABC News 24: 1.7
SBS Food Network: 0.9
SBS VICELAND: 0.7
ABC ME: 0.6
Best brands last week were:
Seven: My Kitchen Rules (Wed: 1.08m), Seven News (Sun: 996,000), Sunday Night (858,000) and Bride and Prejudice (708,00).
Nine: Married at First Sight (Sun: 1.16m), Nine News (Sun: 995,000), A Current Affair (765,000) and 60 Minutes (646,000).
ABC: Death in Paradise (824,000), Vera (794,000), ABC News (Sat: 766,000) and Grand Designs (692,000).
TEN: I’m a Celebrity Get Me Out of Here (Winner Announced: 1.1m), Gogglebox (677,000), The Project (7pm: 506,000), and TEN Eyewitness News (470,000).
SBS: Great Continental Railway Journeys (327,000), Great British Railway Journeys (295,000), Michael Mosley: Trust Me I’m a Doctor (247,000) and Digging for Britain’s Secrets (217,000).
Seven won Sunday, Monday, Wednesday, Friday an Saturday. Nine claimed Tuesday and Thursday. ABC bettered TEN on Friday and Saturday.
Nine was victorious in Sydney, Melbourne and Brisbane. Seven was untouched in Adelaide and Perth.
Including this week there are three more weeks of survey before Easter non-ratings begin.