Seven will launch a new online platform offering long form catch-up TV content within six months.
It will replace Yahoo7’s Plus7 offering, which launched in 2010.
The new platform will be fully owned by Seven West Media.
The move comes at a time when Verizon completes its acquisition of Yahoo Inc., to be rebranded as Oath, and Yahoo chief executive Marissa Mayer announced her resignation in the US. Seven West Media and AOL/Verizon will continue to invest in the Yahoo7 joint venture in Australia.
Kurt Burnette, Chief Revenue Officer for Seven West Media, said “Our JV partners own and operate one of the world’s largest digital advertising businesses and we look forward to driving home this leadership in local and global best content, technology and innovation.
“Australia’s number one television network will now be even more seamlessly connected and sold with the number one commercial catch up TV service delivering the most effective ‘total video’ results for advertisers.
“The Seven team will continue its selling across all screens as has been the case for sport, sponsorship and integration and that will now extend and apply to all long form Seven content online.”